Whether it is genuine or not, the brand and price are a reference. It is difficult for you to distinguish what you don't know, and it is easier to identify mistakes if you know half a bucket of water. It also depends on what kind of honey you buy, different seasons, different flower sources, and different bees (Italian bees and Chinese bees) brew different honey, so it is a technical job. Say something ugly, and you will believe it is good if you buy it, right?