Tell you about seven marketing strategies of snack cake shops.
Marketers of snack cake shops often think that they can increase sales by increasing the supply through channels. However, having more potential customers usually does not lead to more baking sales in proportion, because you finally try to develop more customers. So how can we get the cake shop to sell to the right customers? Snack cake shops can use the following seven strategies to ensure that you are selling to the right customers and make these marketing happen more quickly, instead of trying to sell to more customers: 1, disqualify more potential customers. It's a mistake to sell customers what they don't need anyway. Make it clear that you will never sell a customer anything that he doesn't really need, instead of stubbornly trying to sell it to a potential customer. If it turns out that the customer really doesn't need your product, leave and regard this marketing as a major victory, because you helped the customer avoid an unnecessary expense. As a reward, you will gain a reputation for thinking of the best interests of your customers from the bottom of your heart.
2. Improve the average quality of sales leads in cake shops. If your sales leads come from marketing, clear communication is based on your own practical experience, interested people and people who are buying. Provide specific details, including position, industry, typical organizational structure, etc. Bring some sample customers back to meet with the marketing department so that they can better understand the objectives. You can do the same thing without a marketing department, but apply what you have learned to your own lead generation efforts. A little effort in this respect will produce disproportionately huge results, because positive changes will affect the whole baking marketing process.
3. Increase your average capital value. Although it may take more efforts to realize a million-dollar business, it is less than the sum of the efforts to realize 100 thousand-dollar businesses. The more money you can earn from any single sales opportunity, the more money you can earn as a whole. In order to keep high figures, we always keep a keen awareness of new opportunities in our customers. Use discounts sparingly or not at all, except when they are tied to a bigger deal. Find more ways to help customers, not only today, but also in the future. The more services you can provide, the more customers will buy from you.
4. Reduce the effort required to complete the transaction. Find out the "exciting events" that customers will actually trigger the purchase process and the time to match your baking sales efforts. For example, a potential customer may have a budget this quarter, which will lead to an "interesting event" at the end of this quarter. Similarly, before making a new purchase, a potential customer may be waiting for an order from his own customer. Plan your activities backwards from this event, and you will spend the least time developing opportunities.
5. Increase the percentage of time you spend on sales. Our idea is to spend less time doing paperwork and more time meeting with customers. Let someone else handle the data entry or expense report preparation of your customer relationship system. Buy (and learn to use) a smartphone app that will help you optimize your travel time. Use online meetings to include stakeholders in the meeting, so that you don't have to meet them privately. Try to find something that will make you more efficient every week.
6. Think of your solution as a verb. It sounds vague, but it is a useful brain exercise. Suppose your bakery makes cakes. If you regard your job as selling "cakes" (nouns), you will tend to talk about the characteristics and other technical details of baked products. On the contrary, if you regard your job as selling "making" (verb), you will naturally tend to talk to customers about what functions your baked products will accomplish in their environment and company. Over time, this will naturally lead you to think about and solve problems, rather than simply moving products and completing quotas.
7. Think of yourself as an ally of customers. There is a tendency to think in a confrontational way in bakery marketing. You must "convince" customers, "overcome" objections, "win" business or "conquer" territory. Think of yourself as an ally of your customers and imagine how your bakery can help them achieve specific goals, instead of thinking of yourself as being in a battle with customers. By considering your customers, you will be free to provide advice and help that is not specific to your baking products. Customers will notice, cultivate more trust and confidence, and are more likely to buy in the end.