It has always been more believed that the old brand of drinks, because the old brand has been affirmed by the market, the drinks are delicious. A long time ago, Huiyuan Juice, with its high-quality beverage supply sources and real fruit, gained unanimous recognition, and Huiyuan Juice every year sales volume is very substantial.

With the passage of time, Huiyuan Juice appeared to be enforced 1.6 billion yuan. After this incident, Huiyuan Juice was filed for bankruptcy reorganization. People never thought that the fire of the country Huiyuan Juice will arrive at today's situation, the reason is Huiyuan Juice marketing strategy and decision makers of certain programs can not match the times.

The first reason: Huiyuan Juice lacks the appropriate marketing strategy

If you look carefully at the marketing strategy of each brand, you will find that most of the brand's marketing strategy is very appropriate. These marketing strategies not only reflect the brand concept, but also enable the audience to understand the various drinks under the brand in a shorter period of time. Many variety shows have a certain degree of exposure, and many beverage brands will title different variety shows, thus making the brand awareness greatly increased. On the contrary, the marketing strategy of Huiyuan Juice in recent years, it is difficult to see Huiyuan Juice exclusive title of a variety show, Huiyuan Juice in the major platforms to put very limited advertising. When the popularity of other brands rises dramatically, the sales of beverages under other brands will also rise, thus occupying a wider market, and Huiyuan Juice's market share gradually decreased.

The second reason: Huiyuan Juice's cooperation with a large beverage company fell through

Huiyuan Juice's founders stopped lending their unique vision and development strategy to make more efforts for Huiyuan Juice's success. People trust domestic companies more, especially Hueiyuan Juice, which has a certain market share. Huiyuan Juice has been seeking more opportunities for cooperation, Huiyuan Juice and a beverage company for acquisition cooperation. But the relevant departments rejected Huiyuan Juice's application, and this is what made Huiyuan Juice's positive image drop dramatically.

Overall, the development of an old brand needs more young people to join. Young people have an eye for development, and they are also better able to analyze changes in the market, which makes the brand's influence rise dramatically. Although we can't deny that Huiyuan Juice once gained the support of many netizens, the development of enterprises needs to adapt to the changes of different times. What's more, the advertisements and marketing carried out by several companies on major platforms have in turn increased the turnover and sales of related products. When other products occupy a broader market, Huiyuan Juice occupies a market completely unprofitable.