It’s not a flower, thisisneverthat is a Korean brand.

thisisneverthat was officially born in 2010. The brand history is only more than 10 years ago. However, with the unremitting efforts of the brand masterminds Choi Jong-Kyu, Nadan Jo and Inwook Park, thisisneverthat was launched from South Korea to the world. internationality. The brand name thisisneverthat actually comes from the meaning of "Transformation", aiming to express the trio's transformation of clothing ideas into physical items.