1, the history of coconut milk:
The predecessor of coconut palm juice was Hainan Cannery, which almost closed down in 198 1. At that time, due to the economic depression in China, the products of Hainan Cannery could not be sold, and it was forced to lay off 50% of its staff. This factory was once on the verge of bankruptcy. 198 1 New Year's Eve, the factory leaders are going to give it a try, and the employees of the whole factory put up banners in the streets and alleys of Hainan city, saying that nifty poems praise the delicious coconut in Hainan. It was this poem that made Fei, then secretary of the Hainan Provincial Party Committee, take a fancy to and began to support Hainan Coconut Tree Factory. Unexpectedly, Hainan coconut trees have been a blockbuster ever since. Later, Hainan Coconut Factory developed the technology of separating coconut juice, and successfully developed the most delicious beverage in China, which is now coconut juice.
2. Why is coconut palm brand coconut juice full of confidence?
Many people think that this fine will have a bad influence on coconut palm brand coconut juice, but in fact, this is no longer a coconut palm brand, and coconut juice was fined for the first time. In recent years, coconut palm brand coconut juice will be interviewed by Hainan Provincial Administration of Market Supervision every few months. The reasons for the interview are similar, all because the advertisements of coconut palm brand coconut juice are vulgar. However, coconut palm juice makes advertisements vulgar and ugly, and the taste of coconut palm juice is really delicious. Coconut tree brand coconut juice is the designated drink for state banquets in China at present, which is extremely low in price, very close to the people and deeply loved by consumers. Coconut juice is so cheap because it monopolizes the coconut market in Hainan province and has a lot of cheap raw materials, which makes other coconut juice drinks unable to compete with it.
3. Why is the advertisement of coconut palm brand coconut juice vulgar?
So why is the advertisement of coconut palm brand coconut juice so vulgar? This is actually related to the geographical environment of Hainan Province, which is isolated from the mainland, so people's minds are relatively closed. In Hainan province, the idea of "three publics and five permanents" is still prevalent, and some women marry chickens and follow dogs. Under such circumstances, this kind of advertisement with female pornography is more acceptable. Therefore, the advertisement of coconut palm brand coconut juice is vulgar not because of its own reasons, but because of market demand. Even many other products are advertised normally in other TV stations, but they will become marginalized when they arrive in Hainan. However, I hope that with the development of the times, such advertisements will become less and less.