Since 20 12, White Bear Department Store Co., Ltd. has made many attempts in the fields of hand drawing, illustration, cultural creation and derivatives. In 20 18, he officially started to create and produce toys and derivatives. As a new IP, Pan Pan, the image of snapper panda, quickly gained wide recognition from players after it was put into the market, and accumulated a solid fan base with its cute doll image within one year. The cute image of panda Pan Pan doll is deeply rooted in people's hearts, and little sister Penny, Panda Doudou and White Bear Popea are also very popular. White bear department store is not only in the field of toys, but also in other fields, as well as offline experience stores.