Xu, a famous planner, is an expert in chain operation planning. Engaged in media planning and enterprise marketing for more than ten years, and published a large number of financial works in nearly 100 domestic media. His "interest marketing" emphasizes paying attention to consumers' interests and needs, attracting consumers with "interest" as the core and facilitating transactions, which has great influence in the industry. He has unique research on business model design, product positioning, market strategy, channel layout, investment promotion, channel management, advertising planning, terminal promotion and network promotion, and has a more accurate grasp of customer needs and consumer interests.