This enterprise gives full play to its resource advantages, skillfully uses the local famous local specialty Laiyang pear, and uses scientific methods for deep processing, and has achieved fruitful results. After two years of wind and rain, it not only made "Yiben" Laiyang pear juice become a national famous brand product, but also realized the leap-forward development of the enterprise at low cost. From a township enterprise with only a few dozen people, it has now developed into a national large-scale star enterprise group with 2,800 employees and 36 sales branches, with an annual output of 65,438+10,000 tons of "Yiban" brand series beverages, fixed assets of 400 million yuan and import and export rights.

Yipintang Industrial Co., Ltd. (formerly Shandong Tianfu Group) vigorously placed advertisements in CCTV prime time and major national media, which made the brand of "One Pen" spread rapidly throughout the country, established a marketing network covering all parts of the country, and the products of "One Pen" sold well throughout the country. And has developed into one of the five major brands of fruit juice drinks in China.

Pen has a good name. Jiang Zhide believes that a pen can write and draw, and the record of history and people's daily life cannot be separated from a pen, and enterprises are also signed by leaders. Laiyang pear is well-known at home and abroad, relieving cough and resolving phlegm. Using "a pen" as a brand can show its uniqueness, preciousness and authority. In fact, in the past, "a pen" was often associated with a cigarette brand of Zhong Yi Group. Tianfu Group has registered dozens of trademark categories except cigarettes. At present, in addition to six advanced automated production lines in the world, we also take the concept of "iron discipline, steel will and gold benefit", select local outstanding talents who are familiar with business and have team spirit to participate in the management of the company's business activities, establish and improve the quality management system, strictly implement the product quality supervision and inspection procedures, and ensure that the product quality can be achieved in one step, and have passed the IS09002 international quality system certification and the United States.

In June this year, a series of beverages passed the "Green Drinking Crystal" certified by Taiwan Province National Committee. Since June 5438+ 10, 2000, Tianfu Group has invested more than 50 million yuan to develop and publicize the "One Pen" brand Laiyang pear juice advertisement, and has also vigorously carried out public relations and public welfare activities in the prime time of major media such as CCTV, which has caused a sensational effect nationwide. "One Pen" brand Laiyang pear juice has been deeply rooted in people's hearts, and its market reputation has risen sharply. For a time, "a pen" Laiyang pear became "the emperor's daughter doesn't worry about marriage".

However, Five Blessingg Group was carried away by the lively scene. Faced with excellent sales potential, they seized the opportunity to establish and improve the marketing network. Within two years, they set up 36 sales branches all over the country, built a sales network consisting of more than 1000 agents and 1003 dealers, and set up branches in the Netherlands and Malaysia respectively, which enabled their products to enter the international market. This year10-June, the sales revenue of "One Pen" brand series beverages has reached 360 million yuan.

First-class equipment and first-class management will lead to first-class economic benefits and first-class brand image. With the advertising of Laiyang pear juice on product quality and production scale, Shandong Tianfu Group has successfully taken the first step of developing new economic growth points and establishing corporate brand image relying on the advantages of local resources.