With the acceleration of the national market, Taishan Tequ readjusted its market strategy, which began in 2006, namely, "focusing on the domestic market and focusing on the foreign market", accumulating strength and accumulating strength. The strategy of "unifying Shandong and going to the whole country" was formulated, and the strategic goal of "breaking 1 100 million yuan in three years" was formulated, that is, by 2009, the sales exceeded 1 100 million yuan.
This year, Taishan Tequ ushered in the era of "Promoting Development Year". This year, a series of actions, such as changing the packaging, enhancing the cultural connotation of products, and promoting the high-end product "Jiao Jiao Te Qu", caused quite a shock in the Guangdong liquor market.
Taishan Tequ, with the unique advantage of having the largest small pit fermentation pool group in China, launched the middle and high-end product "small pit wine" this year. Under the long-term management principle of "truthfulness", all the needs of "small pits" were activated, and "Taishan special song, small pits make good wine" and "small pits make precious wine, and the five mountains are the only ones" resounded throughout the country, thus creating the era of China liquor small pits.
With the adjustment of a series of marketing strategies, Taishan Tequ has been popular in the "Jiangsu, Zhejiang and Guangdong" market for 10 years. Zhang Mingxin, general manager of Taishan Shengliyuan Group, once told the media that the promotion potential of Taishan brand in these markets is still great, and its products only cover some areas of these three major markets, and the market is far from saturated. With the increasing difficulty of developing new markets, Taishan should invest limited funds in these old markets, deepen the market, and turn "Taishan" into a real estate brand, and then become a century-old brand.