The following Miao mouse has sorted out 8 kinds of poster designs, hoping to bring some new inspiration to bosses and designers.
First, illustration class
Recently, illustration creation has become more and more popular, and it is also popular with many Party A, and now designers also like to express themselves in the form of illustrations. Its advantage lies in its rich imagination and free creativity. There are many types of illustrations, such as plane, texture, hand-drawing, gradient, stroke, MBE and so on.
Second, the physical scene class
This kind of poster can truly and accurately reflect and express the content to be conveyed, mostly by realistic shooting, and can also polish the picture according to the theme to make it more detailed and rich.
Third, the life scene class
Many internet brands have long regarded life scenes as the "routine operation" of communication. With the help of Internet big data, we can firmly grasp the user's life trajectory and accurately cut out the user's life scene through the lens. Most of the works are created by emotional route, and some plots in life are fixed and illustrated. The scene triggers the user's emotions and eventually leads the user to sing.
Fourth, the font design class
Through the redesigned fonts, consumers' psychology is touched concisely and prominently, making the picture creation more unique.
Five, heterogeneous isomorphic classes
Use the shape of one element to destroy or graft another element, so that the two conflict and contact, thus creating a new visual form. That is, two or more elements with similar structures but different properties are combined into a new whole, and this effect is both unified and comparative.
Sixth, the symbol class.
For example, turn the moon or moon cake into a Logo graphic, or a graphic symbol that can represent the product function and spread the theme, and make a scene composed of related elements. While highlighting the theme of Mid-Autumn Festival, it also strengthens the affinity of the brand.
Seven, make up lessons
The Mid-Autumn Festival is inseparable from the moon, moon cakes, rabbits and other elements. The method of combining an element by substitution is also metaphorical. The condition of this technique is that the two elements are similar in appearance.
Eight, other arts
Art posters are often used for metaphor and creative design, which is a big test for designers' brains when designing. The poster made implies that it is close to the subject and gives people room for thinking and imagination. Such posters are more suitable for non-commercial and non-profit activities.
Miao Shu brand design focuses on brand design, providing services such as overall image building, brand planning and design, product packaging design and brand promotion graphic design.
If you have design requirements, please pay attention to the "Miao Mouse Brand Design" in the official account of WeChat for consultation and negotiation.
How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention. In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second. So how to design it? The following seven points need more attention in the design process. 1, the theme highlights many posters, and you don't know what to sell at a glance. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly. Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it. What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design. 2. The publicity theme of the project service is clear, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; Financial management funds use gold+gold coins+professionals who symbolize wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward. The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid. 3. Have a visual project details. Visual project details include not only the flow chart of the one-page taekwondo course, but also the course description, main features, project details, etc. as well as the autumn remedial classes. After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible. 4. Copywriting is more important than design skills. Good copy can make the whole poster come alive. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it. KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get. 5. Endorse a good poster with a theme, copy and materials. If there is a corresponding endorsement of trust, you can also wear it. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust. Trust endorsement+copywriting expression adds trust to the whole poster. 6. Contact information; Address+Phone+WeChat QR code Many posters are well designed, and the pictures and colors are beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design. Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it? If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering. Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading. 7. With the development of science and technology, the threshold of poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itch, picture monster, etc. But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop. If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters. Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference. How to make your poster more attractive 1 The typesetting of characters is self-evident in the design of posters. In addition to eye-catching images, the creativity of words is also very important. Words and pictures are visual elements, which are not what most people think. When it comes to images, words should be completely excluded. So text typesetting plays a very important role in poster design. In the process of text typesetting, we should follow the principle of simplicity and clarity, and use simple image elements around us to raise the audience with only short words. In modern design, the choice of poster design font is particularly important. Some fonts can attract others' attention, but not all the things that attract attention are good. When you choose, you should combine the page style, otherwise it will be out of place. In order to make a poster have a consistent and coordinated effect, usually no more than three fonts are used in a poster. Too many fonts will appear messy and miss the point. If the composition of your poster page is simple, you can also choose a relatively complex font, which can increase the decorative effect of the poster and make the whole composition more attractive. 2. Enhance the artistic effect of the poster through reasonable exaggeration. In the process of poster design, one aspect of the quality or characteristics of the advertising object can be obviously exaggerated by imagination, thus deepening the understanding of these characteristics. Through this method, we can emphasize or reveal the essence of things more clearly, strengthen the artistic effect of works, inject rich emotional color into the artistic beauty of advertisements, and make products distinctive, outstanding and moving. 3. Highlight the special capabilities of products and stimulate consumers' desire to buy. In poster advertising design, we use various ways to grasp and emphasize the unique characteristics of the product or theme itself, and focus on describing its unique characteristics and functions. Put these features in the main visual parts of the advertising screen or set them off, so that the audience will have a strong visual sense and a unique aesthetic feeling, and achieve the purpose of stimulating the desire to buy.