The reason is 1, probably because there was little rice when I was a child, so I cherished it every time I ate it and thought it was delicious. Reason 2: Now there is more rice, the land is not as fertile as before, the plants are not as fragrant as before, the price rises quickly, the salary is not long, and it feels expensive. Reason 3: Some ordinary rice, pretending to be good rice, sells at a high price, but the taste is very ordinary and it doesn't feel as good as before.