Sample Personal Business Plan (1)

1: Project Overview

1: Project Proposal Background

In the current society, people are The requirements for food culture are getting higher and higher, and hot pot, a unique food, is even more favored by people. Hot pot has a unique taste, fresh and tender texture, spicy but not dry, and not irritating. It also has nourishing effects on skin care, strengthening muscles and bones. It is flexible and people can choose the dishes they like. It has developed from Sichuan and Chongqing to the north, and then to the whole country, becoming a popular way of eating. However, because hot pot is greatly affected by factors such as seasonal temperature, its income is not stable, and because there is a huge difference in food culture between the north and the south, it is necessary to appropriately reform hot pot on the basis of inheriting this way of eating to make it Adapt to popularization, adapt to seasonality, adapt to efficiency, and adapt to health.

2: Project description

Meixin hotpot is a delicacy characterized by newness. The so-called newness mainly refers to new taste and new flavor. He combines the different tastes of different people and strives to formulate a new diet that is liked by the public and is not affected by seasonal climate. There are three main highlights: one is the soup, which is mainly based on healthy nutrition. The soup can be drunk clearly, adding calcium and other nutrients, and can also be used for shabu-shabu, which has both taste and color and fragrance; the second is the season. Sex, winter and summer products have different focuses. The most important thing is to add ice cream hot pot on the basis of traditional hot pot. In this way, it is more interesting to eat traditional hot pot in winter and ice cream hot pot in summer. Ice cream hot pot mainly uses fire to melt chocolate as the bottom of the pot, supplemented by ice cream of various flavors such as vanilla, strawberry, watermelon, fruit platter and chili powder as ingredients. Diners use a spoon to "dip" the ice cream or fruit into the chocolate juice. Take it out for a moment, the ice cream will not melt, but it will be covered with a layer of chocolate syrup. It looks colorful and tastes sweet and spicy, giving people a feeling of cold and warm, ice and fire. Thirdly, it is of high quality. Meixin Hotpot has formulated three set meals on a scientific basis: children's set meal, couple's set meal, and senior citizen set meal, which can meet the needs of consumers to the greatest extent. There are also many types of pots, such as Zimu pot, Yuanyang pot, etc., which can be set to be clear on the outside and red on the inside, or clear on the inside and red on the outside. Beauty comes from its taste, and sweetness comes from its smell.

2: Market analysis

1: Business environment analysis

Politically: The state encourages the existence and development of various economic activities, as long as it does not harm the collective interests of the country , and is conducive to economic development, it can be supported. The stability, unity, peace and stability of society and the country are another great favorable environment. Hot pot is a long-standing traditional diet. It does not pose a threat to society and is a popular dietary demand, so it is basically not affected by the political environment.

Economically: The economic foundation is fundamental. Social development is mainly reflected in economic development. The current prosperity and development of social economy has stimulated the emergence of various economic channels, and the development of various economic methods has promoted Economic diversification and social development. Nowadays, the rapid economic development provides opportunities for the development of hot pot, and the pursuit of economic interests makes it possible. At the same time, due to the fierce competition in the hot pot market, you must have your own hot pot to be unique and different in order to compete with it. Therefore, Meixin Hot Pot strives for perfection, and on the premise of adapting to the needs of the public, it has developed seasonal flavors and traditional The combination with the present has more economic advantages.

In terms of social customs: The differences in the food culture of various regions and ethnic groups mean that the hot pot cannot remain unchanged. It should adapt to the needs of society and change the form appropriately while the essence remains unchanged. Meixin hot pot The flexibility is unmatched by other peers.

In terms of geographical space: north and south, east and west, different regions have different habits, and the choice of land will inevitably affect the final income.

　2: Consumer analysis

Any pursuit of economic interests is aimed at the majority of consumers. Meixin Hotpot is based on the study of consumer psychology and consumer needs. A comprehensive dietary taste developed. Consumers hope to have a diet that is healthy, nutritious, tasty, stylish, classy, ??and reasonably priced. The needs of consumers are the driving force for our reform and development. Consumers are very popular. As their consumption level increases, they have the ability to pursue high-end products. They also love hotpot.

In view of the different tastes of different consumers, the three set meals we created reflect their value. Some people like spicy food, some people like sweet food, some people like new food, and some people like exciting food. We all meet their requirements to the greatest extent.

　3: SWOT analysis

Advantages: Still the three highlights above; its soup is healthy and nutritious, mainly traditional hot pot in winter and ice cream hot pot in summer, novel and interesting The three packages have their own emphasis and are scientifically matched.

Disadvantages: Huge management, many and complex contents, fierce competition, and huge investment. Lack of business experience.

Opportunities: The huge demands of consumers and the requirements of the market environment. With the development of the Internet, we can use the development of the Internet to obtain beneficial economic information. The products and services of other competitors are similar.

Threats: Fund raising, competitors entering the local market, price war. A competitor develops an innovative product or service. Competitors have better distribution channels.

Three: Competition Analysis

1: Competitor Analysis

1) Direct competitors: peers such as Chongqing Little Swan Hot Pot Restaurant, Fucheng Fei Niu Hot Pot , etc., there are countless hot pot restaurants, large and small, just take large hotels such as Chongqing Little Swan as an example. Their business is very successful. Some of them have entered the top 100 restaurants in China. Their competitiveness is very strong, and they All hot pots have their own characteristics, whether they use soup or meat, and they all adapt to market demand. And their services are also top-notch. Relatively speaking, Meixin Hot Pot is a new brand and does not have the power to compete with them.

2) Indirect competitors: The existence and development of various other restaurants, hotels, etc. have more or less affected Meixin Hotpot, which is also in the catering industry.

2: Product Competitiveness Analysis

Little Swan’s hot pot features soup. Its development has gone out of the domestic market and gone to the world. Our products have the three characteristics listed above. Big advantage, there is still hope for development. Our services can learn from other experiences and adapt to our own requirements to strive for strength in market competition.

IV: Management

1: Organization

Set up director, manager, deputy manager, foreman, accounting, purchasing, warehouse management, personnel and other positions, and set up logistics , front office, bar, market research department, soup preparation department and other institutions. Arrange chefs, waiters, ingredients, waiters, waiters, cleaners, doormen, security guards, greeters and other staff. and clarify responsibilities and authorities.

　2: Management

　1) Train employees on how to walk, how to serve, how to serve, how to resolve some disputes, etc. For example, smile on duty, etc.

2) Democratic management. Hold regular meetings every day. Summarize the problems and gains of the day, propose problems that need to be solved and solve them, propose tasks for the next day, etc., summarize every weekend, summarize at the end of each month, etc.

3) Introduce talents, especially those who have researched soup ingredients.

4) While fixing the number of employees, appropriately arrange a few part-time workers to provide an opportunity for students and friends to exercise. But we must prevent the loss of personnel.

5) Implement the salary policy of distribution according to work, basic salary plus commission, etc.

6) Managers should understand the life and other problems of their subordinate employees, appropriately solve their life problems, and provide better benefits.

Five: Marketing

1: Choose a ground with a concentrated population, large population flow, and convenient transportation as the venue.

2: Product strategy: Hot pot also needs to be packaged in combination.

3: Pricing strategy: Implement penetration pricing of hot pot.

4: Promotion strategy:

1) Advertising to expand the popularity of this hot pot.

2) Reduce the price, or increase the quantity without increasing the price.

3) Discounts on some cuisines on a weekly and monthly basis; for example, discounts on mushrooms in one week, cheap fish in two weeks, etc.

4) Provide coupons; for example, if you spend 100 yuan on food, you will receive a 10 yuan coupon.

5) Give small gifts (for example, during the New Year or the 10,000th customer who comes)

6) Contest draws and carry out discounts Reward activities.

7) Free private room fees, etc.

5: Channel strategy

Find joint suppliers, etc.

6: Risk analysis

1: Investment risk analysis

< p> When investing in an industry, whether you can make money is fundamental. The biggest risk in this hotpot investment lies in how big the market capacity is, whether it can bring expected economic benefits, and how to coordinate the development of internal connections. Whether the policy changes, whether the region can accept it, whether we can have the scientific research strength, whether the funds are in place, etc.

2: Other risk analysis

It is necessary to have a certain awareness of precautions to prevent situations such as fires.

VII: Funding and Finance

1: Investment

This project requires a huge investment and cannot be completed without a certain amount of funds. It is estimated that 500,000 is required.

2: Specific budget

It will cost about 100,000 yuan to choose the land (including decoration, etc.)

It will take about 100 employees to recruit, based on an average of 1,000 yuan per person In terms of salary, employees will receive at least 100,000 yuan in new salary every month, and enough 10,000 yuan will be reserved for advertising expenses, etc.

Sample Personal Business Plan (2)

1. Entrepreneurship Concept:

Restaurants

It is evident that food is the most important thing for the people. Food is important. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, lunch, dinner, takeaway, birthday party, etc. Its target market is college students. This restaurant first adopts a self-employed business model. But it has its own brand trademark and value concept.

2. Competitor Analysis

There are many restaurants around the school. Most of them are small restaurants opened by surrounding residents taking advantage of their geographical location. Their environment and The sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with food. They not only eat just for the sake of eating, but also need green restaurants with elegant environment, up to standard hygienic conditions and cultural heritage to show their individuality. There are basically no decent restaurants near the School of Civil Affairs, so there is still a considerable market for such restaurants. We are college students ourselves, so we have more advantages in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, and it is feasible and operable for our college students.

3. Market and Customer Selection

With the steady and rapid economic growth, the income level of urban and rural residents has increased significantly, and the catering market has shown strong development momentum. At present, in my country's catering market, formal meals are mainly Chinese-style meals, and Western-style meals are gradually emerging, but the scale is still small; fast food is mainly Western-style fast food, with KFC, McDonald's, Pizza Hut, etc. being the main players in the market, and Chinese-style fast food has been booming , but it is currently unable to compete with "foreign fast food". Compared with the successful marketing model of foreign fast food specialization, branding and chaining. The development of Chinese catering is obviously lagging behind. How to occupy that part of the market is a problem we need to solve.

As people pay more and more attention to their own health and food safety. However, long-term consumption of fried and high-energy foods in Western fast food has led to obesity and other problems. Is diet safety a hot topic? How to provide consumers with a safe and secure diet has become the theme of the future development of the catering industry. It is foreseeable that applying the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of the catering industry in the future. The proposal of green catering is actually an advancement of social civilization and a new catering culture concept. In the next few years, the business model of my country's catering industry will diversify, the internationalization process will accelerate, and green catering will definitely become fashionable, which will undoubtedly bring opportunities for investment in the green catering industry.

The main customers of our store are students. After all, young people prefer places with elegant and creative environments. The market mainly targets students and teachers of Anshun College, as well as passers-by.

IV. Store name

Our store has a wide variety of dishes and a complete range. Customers can choose to suit their own tastes to a greater extent and meet their fashion needs. If customers have time and are interested, our store can also provide corresponding tableware and vegetables, allowing customers to choose whether to cook or not.

5. Store location:

Near the School of Civil Affairs, because there are no decent restaurants near the school, and the students in the school have a large demand for green food, this will be a big place market. It has strong operability and practicality.

6. Business philosophy and goals

1. In order to allow customers to eat safe and green food, our store has designed a slogan: Spend the most appropriate money to buy a healthy meal.

2. Adhere to the concept of honesty and customer rights first.

3. Rely on small profits but quick turnover, follow the operating flow, and pay attention to customer feedback. With excellent quality and satisfactory service, we win the recognition of customers and strive to achieve a win-win situation between our store and customers.

7. Organizational structure

There are two people responsible for purchasing goods and takeout, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

8. Products and Services

1. Keep up with the trend and launch new products in a timely manner.

9. Sources of income

1. Profits and service charges from the dishes sold.

2. The income from the agency business can be used to attract sponsorships, print advertisements for other industries on advertising leaflets, and distribute them at suitable venues in schools.

10. Funding requirements, financing methods and investment returns

Since the products our store operates do not occupy a large area, we can first make a demand analysis based on market demand in the early stages, and then proceed based on this analysis. To gradually expand the scale of purchase, it is estimated that approximately 20,000 yuan (to be calculated) will be required as start-up capital, which will be mainly used for purchasing raw materials, renting venues, employee training, and marketing promotion. The method of raising funds is personal or school venture capital, which is invested in shares. Other methods of capital investment can also be considered. The cost is expected to be recovered within the next year (calculated as average sales profit margin of 20%).

11. Pricing strategy and business strategy

1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending power can be satisfied.

2. Membership card system: When you spend a certain amount, you can get a membership card. Convenient to get discounts on future purchases.

3. Points system: You get one point for every dollar spent. If you meet a certain number of points, you can exchange them for corresponding products.

5. Take advantage of yourself as a college student. Go to school dormitories for takeout to expand your influence. Let them know more about our store!

12. Marketing promotion strategy

1. Organize personnel to go to schools at different times to distribute advertising flyers. And carry out some promotional activities during holidays to give back to customers (activities based on the characteristics of holidays such as the beginning of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day, etc.).

2. In-store posters: Posters, posters, etc. can be posted in the store to introduce the use of jewelry and cultural connotations.

4. Theme promotion: further subdivide the characteristics of consumer behavior. Themes such as "Graduation Dinner", "Birthday Banquet", "Unforgettable Friendship" and "Teacher Appreciation Banquet" can be launched according to different combinations. Launch different dishes and special dishes at different price points

5. Brand building: provide a variety of matching solutions with the best service and the most favorable price. Meet the needs of different consumers. We strive to allow consumers to taste their favorite dishes at the best prices.

The above is my personal view on college student entrepreneurship plans. Although there are many imperfections, this can also be used as a blueprint for personal entrepreneurship and self-development. To start a business, you must have a blueprint for spiritual support!