7 Up was created by Charles Gligo, the founder of HowdyCorporation. Its previous product was called Howdy orange soda. After more than two years of trying different formulas. Charles hopes that this new formula can bring different feelings to consumers. He started producing its products two weeks before the financial crisis of 1929. Charles never explained why the product was called 7up. The most common saying is that 7 and U indicate that 7-up contains 7 kinds of spices and has been carbonated.