▲ Image from: Domestic Gothess
The "kitchen killers" of the past began to overcome the difficulties, moved out of the dusty rice cookers, picked up pots and pans, and ushered in the highlight moment at home.
Baked potato cake, fried beef steak, snail powder, lean porridge, shrimp sushi, self-heating hot pot, egg muffin, seafood udon noodles, sausage clay pot rice, baked bread with egg milk, Orlean chicken leg rice ball?
The speed of "new love" replacement has never been so fast. These "one-person foods" have burst into new energy at this moment and appear in the circle of friends one by one every day.
▲ Image from: "Yesterday's Food"
But in fact, "one-person food" is not only popular recently.
In 20 18, the sales of "one-person food" products increased by more than 60% year-on-year, and increased by as much as 30% year-on-year in 20 19. Self-heated hot pot, self-heated alms chicken, self-heated mala Tang, self-heated snail powder and instant soup have all become hot-selling foods, and they are more and more popular because of their characteristics of convenience, easy eating and single serving.
"Eating for one person" is also considered as the dietary trend in 2020.
▲ Self-heating hotpot
Eating for one person is also very "lively"
In the past, eating alone was always understood as lonely, boring and unsociable.
After all, people in China like to be lively. Since ancient times, they like to have three or five friends get together at a table and have a good talk.
However, according to the data of China Consumer Genealogy Catering, among the post-90s consumers, 55% have the habit of dining out independently and not exceeding 1 hour.
The top three reasons for eating alone after 90 are: busy work, irregular meal time and enjoying the process of eating alone.
▲ Image from: "Little Forest"
Under the double pressure of work and life, people will choose to order a "meal for one" in the small restaurants in Midnight Food Store after work, and enjoy a delicious food quietly in the city that keeps around the clock; Or, as in "Little Forest", stay at home and cook some side dishes alone to relax, relax and enjoy for a while.
Nothing can't be cured by good food.
▲ Image from: "Midnight Food Store"
Of course, the main reason behind it is that more and more young people are solitary.
According to China Statistical Yearbook 20 18, the total number of single people in China has reached 249 million, accounting for 18% of the total population, and there are more than 77 million adults living alone, which is nearly 10% higher than that in 1990 in 27 years.
Where there is demand, there is market. This has also opened a new entrance for the catering business.
▲ Image from: "Midnight Food Store"
Single-serving food is selling in full swing online, and the main consumption is 26? 35-year-old people; Take-out has already launched a large number of multi-spell single-person packages, so that people can eat just as well as eat a variety; Even after going out, the restaurant for one person has become a new choice for "foodies" to punch in.
The well-known "one-person food" restaurant is the Japanese "Yilan Lamian Noodles".
This noodle restaurant has a small compartment that can only be made by one person. There are wooden boards on the left and right front. The partition in front is used to open the dishes. Every customer's eating space is equipped with a drinking place, cups and tableware, which are neatly placed, full of abstinence.
It creates a very private dining space, just like a shelter in life. It's already a wonderful thing to be able to "immerse" yourself in dining without greeting people or being polite to each other.