Various costs: The following specific picture shows the cost of Starbucks:
The operating cost of each food brand is completely different, which may be affected by the quality of ingredients, business premises and consumption level. At the same time, these raw materials, manpower (including the wisdom of designers), land rent, water and electricity, taxes and fees, financing costs, equipment, etc. It may also involve the cost of franchise rights, etc., resulting in high prices.
Brand premium Starbucks' current pricing is not arbitrary, but will be unified according to different venue management methods and different objects. Starbucks has always adopted a fixed long-term pricing strategy in each market, and will evaluate, formulate and adjust according to the specific conditions of different products and different markets.
Entrepreneur wisdom Every enterprise has its own unique operation mode. Just as Marxist political economy thinks that only labor creates value, the western school thinks that the elements of creating value include land, capital and entrepreneurial wisdom besides labor.
At present, Starbucks is also constantly innovating and opening up new markets, rather than being limited to traditional business methods. In the immersive new retail tour brought by Starbucks and Alibaba, consumers can explore the story of Starbucks "from a coffee bean to a cup of mellow coffee" through AR technology.