Zhonghui Design (professional packaging design company) Answer:

With the improvement of people's living standards, people's requirements for the packaging of products are getting higher and higher. Therefore, in terms of product packaging, it is necessary to fully arouse people's interest, stimulate their desire to buy, and fully apply the interesting expression to meet people's spiritual needs, so that the product can be better sold. Today, we will share with you some of the application skills of packaging design:

In the packaging design of goods, not only to focus on the color and shape of the packaging, but also to make use of graphics and materials and other means of expression, so that people will have a pleasant psychological feeling, highlighting the fun of the product packaging, the expression of the emotional connotation of the product design, and to establish a brand image of the goods.

In the packaging design of commodities, fun is a very unique way of expression, which can make people in the tension of work and life, enjoy the pleasure, so that people's lives are happier.

Therefore, when using this expression, more attention should be paid to the unique personality of the design, so that it can provoke people's pleasurable thoughts and feelings, and through the graphics and colors and other means of expression to convey a certain amount of fun information, the use of humor and fun connotation of the idea of conquest of the consumer, so that they can accept this packaging design program, so as to cause their desire to buy.

It is no exaggeration to say that the interesting package design can not only provide the sales of goods, and even it can make the sales of goods to a certain extent, reversal of change, because many people are rushing to the packaging to buy products. Specifically, the idea of this kind of packaging design embodies a kind of artistic expression, which can convey a kind of unique cultural taste and humorous emotion to people. These design solutions are either rich in intrinsic emotions, so that people are y touched. Or they utilize vivid and lovely animal images to enhance the affinity of these products. Or it embodies a humorous thought, let people laugh and cry.

This design approach will be conveyed through a variety of design ideas, whether it is the use of color or the use of patterns, whether it is the use of hyperbole or the application of anthropomorphic expression, are to arouse people's interest in it, so that people have a pleasant spiritual feeling, and let people from the bottom of their hearts to recognize this product, to bring the distance between the goods and consumers, prompting them to buy the goods.

The above content is answered by the professional packaging design company - Zhonghui Design, I hope it will help you.