Store Lantern Festival activity planning plan (general 6 articles)
In order to ensure the safety and smoothness of the event, it is usually necessary to prepare an activity plan in advance. The activity plan is actually related to the event. Planning documents developed based on factors. How to make an activity plan? The following is the store Lantern Festival activity planning plan I compiled for you (generally 6 articles), I hope it can help you.
Store Lantern Festival Activity Planning Plan 1
Activity Time:
February 21st - February 23rd
Activity Purpose ：
Attract popularity, increase sales, and improve the company’s visibility and reputation
Activity content:
Come from February 4th to February 5th Customers shopping in this mall can redeem one (three to five pieces) of "Love Yuanxiao" made on site for free at the gate with the computer receipt of the day, with a limit of 500 copies per day.
Event details:
Set up on-site cooking of Lantern Festival at the entrance of the supermarket, and a dedicated waiter will provide Lantern Festival gifts to each customer.
Props:
Prepare a pot, 5 disposable plastic bowls, and 1 box of toothpicks (sponsored by the supplier)
Game rules and prize redemption methods:
1. The answer must be pasted on the puzzle surface by yourself.
2. You can collect the dental caries only after confirming the certificate according to the number
3. You can collect the dental caries only after registering with a valid certificate (ID card, student ID, driver's license, etc.). Each certificate can only be collected. Serves 3.
Decoration plan inside and outside the store:
1. Print 8,000-10,000 lantern riddle strips for the Lantern Festival Lantern Festival
2. 1 rainbow arch across the road (popular) Fire in the new century, lively eating Lantern Festival)
3. The layout of the lantern riddle party: 10,000 lantern riddles
4. Advertisements from TV stations and Meteorological Bureau
5. Mobile phone text messages (county users)
6. 10,000 color leaflets
7. Hanging photo billboards: ***3 blocks on the east, round gate and south gate of the first floor
8. The supermarket sets up the atmosphere of the Lantern Festival
9. The supermarket sets up the "Lantern Festival Food Street"
10. Banners: ① The Lantern Festival riddles will give prizes on the 15th day of the first lunar month Lantern riddle guessing! Guess! Guess! ② Celebrating reunions, eating Lantern Festival and giving out red envelopes as gifts ③ Enjoying the Lantern Festival for seven days during the Chinese New Year ④ Eating Lantern Festival in a lively and prosperous new century )
11. Activity billboards: 2 large billboards, 12 small billboards, and 10 pull-ups
12. Lantern Festival event planning plan for the store with red decoration on the glass door on the first floor 2
1. Activity theme:
Celebrating the Lantern Festival with lanterns and colorful decorations
2. Activity time:
From the 11th day of the first lunar month of 20xx to The fifteenth day of the first lunar month
3. Activity content:
Activity one: Guess the Lantern Festival riddles on the fifteenth day of the first lunar month
During the activity, on all floors of this shopping mall or supermarket Hang lantern riddles, every customer can participate in this guessing activity, and those who guess correctly can go to the main service desk to receive a related gift;
Activity 2: Eat Yuanxiao Sweet Honey
Activity During this period, anyone who purchases Tangyuan worth RMB 20 will receive a small couplet with the word "福" as a gift. The more you eat, the more "福" you will get.
Activity 3: Celebrate the Lantern Festival and draw "Lanxiao coupons"
During the event, anyone who purchases over 60 yuan in this shopping mall or supermarket can exchange the receipt for "Lanxiao coupons" at the service counter "Coupon" and redeem one glutinous rice dumpling. Those who spend more than 120 yuan will receive two Lantern Festival coupons, which can be exchanged for one glutinous rice dumpling and one pistachio, and so on to receive different gifts.
Activity 4: Make Yuanxiao, make glutinous rice balls, and compare whose family is the most reunited
During the event, a glutinous rice dumpling-making competition will be held. In the early stage of the event, we will promote it among customers by sending DMs. Anyone who is interested can participate. There are no restrictions on registration. In addition, managers of major shopping malls or other well-known figures will be invited to serve as judges for the evaluation, and corresponding awards will be set. The first prize will be sent to a two-day trip for the whole family in the province, and the second prize will be sent to the province. A set of family portraits and art photos will be given, the third prize will be given a family reunion dinner, and the encouragement prize will be given a beautiful gift.
IV. Activity costs:
Lantern Festival activity planning plan 3 for a few stores
1. Activity time:
March 20xx 1st to June (10th to 15th day of the first lunar month)
2. Activity subject:
Celebrating the Lantern Festival in the first month
3. Activity theme:
1. Come celebrate the Lantern Festival in the first month of the year /p>
Famous and high-quality Yuanxiao products such as Cody and Sanquan, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls, and Yuanxiao are gathered in the new century. The newly introduced glutinous rice dumpling machine can make various flavors of glutinous rice balls for customers on site.
Remarks: At least two hours a day (please arrange the activity time by yourself. It is recommended to arrange it during the peak passenger flow period to promote performance improvement. Each department will organize corresponding limited-time sales activities for big brands according to the situation, and strive to keep the sales price low. Compared with the average level of the county, in order to improve the rush buying performance, the purchasing department will negotiate in advance).
2. Bet dice to win the Lantern Festival and have fun , you can go to the atrium on the second floor to participate in the "Play dice to win the Lantern Festival" event once with your shopping receipt, and you can cast a single ticket up to 5 times.
Prize setting:
1:00 to 5:00: A bag of melon seeds 6:00: 1 pack of Lantern Festival
3. Lantern riddle guessing, XXX lantern riddle cultural exhibition
From the 10th to the 15th day of the first lunar month, any customer who spends more than 28 yuan in supermarkets and more than 58 yuan in clothing and department stores can participate in the "Guessing Lantern Riddles with Prizes Activity" by presenting their shopping receipts. Anyone who guesses any of the lantern riddles can go to the main service desk on the first floor to receive an exquisite gift.
Prize setting: about 1 yuan
Remarks:
① This event must be attended with a shopping receipt.
② The guessed spot light riddle number must match the riddle number, and the answer should be written on the back of the shopping receipt.
③ After the answer to the riddle is verified by the service desk, you can collect the answer and post it on the riddle to receive the prize.
4. Advertising:
1. TV station advertisements, Feizi advertisements, Meteorological Bureau advertisements
TV station media
Playing time: February 1st to 6th
2.DM single page
Activity content
Dadu 16 pages per page
3 Lantern Riddles : Hanging lantern riddles and riddles on the first and second floors
In place on the ninth day of the Lunar New Year
4 Hanging POP to celebrate the Lantern Festival in the new century
New Year's goods on the street for the Lantern Festival and hanging flags
Double-sided (in place on the eighth day of the lunar month)
5 signboards outside the door: large signboards at the east gate, round gate, and south gate
(in place on the ninth day of the lunar month)
Announcement: Announcement for the whole floor of the service desk
6. Supermarket cashier/service desk activity notification board: small signage (in place on the ninth day of the Lunar New Year)
7. Door stickers: all main entrances on the first floor
(In place on the eighth day of the lunar month) Store Lantern Festival activity planning plan 4
1. Purpose of the activity:
Before the start of school, promotional products are selected to be good gifts and glutinous rice balls Mainly products, low-temperature foods and student supplies. At the same time, promotional activities should be rich and colorful to attract customers who enjoy the lanterns before and after the Lantern Festival;
2. Event time:
20xx January 28th - February 6th, 2019
3. Activity theme:
The Lantern Festival is "colorful" and "pricey"
4. Activity method :
Environment beautification
1. Hang red lanterns at the entrance of the supermarket, and hang red lanterns at the on-site processing counters to create festive colors.
2. Decorate the atmosphere at the supermarket front desk, and make lantern riddle banners to place in front of the front desk to arouse customers' interest and facilitate cooperation with the activities.
3. Suppliers need to decorate the environment of the cargo area for glutinous rice dumplings.
4. Decorative materials, image clothing, etc. required by other suppliers for promotional activities
Activity 1. "Colorful" and "pricey" during the Lantern Festival
1. Activity reference: Focus on launching 5-10 low-priced products and make posters to promote them. The posters use one and a half pages for key promotions, and the product photos can be as small as possible; other promotional items are included in each product class Select 50-80 kinds of products for promotion, and choose zero-margin sales for slow-moving products, which will ultimately make customers feel the benefits.
2. Supply organization: Each product section will actively place orders and schedules based on promotion details and schedule arrangements. The person in charge of each commodity section will be responsible for the later replenishment work if there is a shortage or phenomenon. Each supervisor is responsible for supervising and guiding the organization of promotional products and summarizing the problems for discussion and improvement.
Activity 2: Lively Lantern Festival Lanterns Add Color
Activity method: Before the Lantern Festival, customers who spend 108 yuan or more with a single receipt in Ginza will receive a lantern, limited to 150 yuan per day Each ticket is valid on the same day and does not accumulate. Group purchases and wholesale orders do not participate in this event. Store Lantern Festival activity planning plan 5
1. Activity theme
Love the Lantern Festival, unforgettable tonight
2. Purpose of the activity
Spring Festival After that, customers’ enthusiasm for consumption dropped. The Lantern Festival is the first festival after the Spring Festival. Therefore, it is necessary to make full use of the lively, festive and reunion atmosphere of the festival to stimulate and promote customer consumption, revive consumption enthusiasm, and increase overall sales.
In addition, through various novel and effective promotional activities to consolidate existing customers, discover and cultivate new consumer groups, and enhance the supermarket's popularity and reputation.
3. Activity content
Activity 1: Supermarket love, happy shopping
Activity time: February xx to February xx
During the event period, customers who make a one-time purchase of 48 yuan or more can receive a bag of glutinous rice balls (valued at 3 yuan) at the service center with a computer receipt, with a limit of 300 pieces per day; similarly, for purchases of more than 88 yuan, With a computer receipt, you can go to the service center to get a bag of glutinous rice balls (worth 5 yuan), with a limit of 100 copies per day. For purchases over 108 yuan, you can go to the service center with your computer receipt to receive a bag of rice (8 pounds) (valued at 8 yuan). There is a limit of 100 servings per day.
Note: The amount of receipts cannot be accumulated, and each receipt is limited to 1 copy.
Activity 2: True Love Lantern Festival will be unforgettable tonight
(1) Activity time: 19:00-21:00 in the evening of February xx
(2) Activity Purpose: To further connect with customers' emotions, enrich community cultural life, enhance the atmosphere, attract consumer traffic, and increase the gathering of consumer traffic and consumer attention. Improve the supermarket's good image among the public.
(3) Activity content: Hold a theatrical performance. The content is noble, positive, healthy and lively, reflecting the theme of reunion and joy. Interactive guessing games and other games are interspersed during the period, and prizes are distributed on site.
Activity 3: Passionate Lantern Festival, true feelings
(1) Activity time: February xx - February xx
(2) Activity Purpose': to attract popularity, increase sales, and improve the supermarket's popularity and reputation
(3) Activity content: Customers who come to the supermarket to shop from February xx to February xx can use their computers on that day to Take the receipt at the gate to exchange for one (three to five) "Love Yuanxiao" made on site for free, with a limit of 500 copies per day.
(4) Activity details: Set up an on-site cooking Lantern Festival spot at the entrance of the supermarket, and a waiter will serve exclusively to provide Lantern Festival gifts to each customer.
(5) Props: Prepare a pot, 5 disposable plastic bowls, and 1 box of toothpicks (sponsored by the supplier)
Activity 4: Enjoy the Lantern Festival and guess riddles
(1) Activity time: February xx - February xx
(2) Activity content: Hang lantern riddles at the entrance of the supermarket every day; all customers who shop during the activity, As long as you guess more than one riddle and write it on a note paper, you can go to the service center with your computer receipt and XX cut-off corner or note paper to receive a copy of Lantern Festival (worth 2 yuan). There is a limit of 100 copies per day.
(3) The lantern fans will be handwritten by the store planner, and the memo paper and other event props will be provided by the store itself.
A. Retain part of the atmosphere of the Spring Festival promotion activities.
B. Main entrance: Hang the horizontal banner "Love Lantern Festival, Unforgettable Tonight" and the "Promotional Contents" bulletin board at the main entrance, and hang a red lantern in front of the main entrance;
C. The atmosphere of the frozen food area is arranged (see attached picture), with small lanterns, lantern fans and event promotion boards hanging. It is made by the district store artist according to the design template of the headquarters marketing department, and can be pasted on KT by inkjet printing;
D. Main channel: hanging theme POP and lanterns, equipped with various colored lights, decorations, etc. Add posters, music, etc. to exaggerate the Spring Festival atmosphere;
E. Focus on the layout and display of the Lantern Festival product promotion area. Various types of glutinous rice balls and other frozen and refrigerated products are neatly displayed. In addition to hanging "Love Lantern Festival, Unforgettable Tonight" In addition to hanging banners and riddles, eye-catching handwritten special offer POPs and directional signs indicating the Lantern Festival promotion area are placed in the main aisles. Store Lantern Festival Activity Planning Plan 6
1. Activity time:
March 1, 20xx
2. Activity content:
1. Free glutinous rice balls with purchase:
On March 1st, if you spend 68 yuan or more in one time, you will get 1 bag of missing glutinous rice balls worth 5 yuan (500 grams). A single receipt is limited to two bags, free per day. 200 bags, while supplies last.
2. Guess the lantern fan activity:
Hang a lantern fan in the store on March 1. If you guess correctly, you will get an exquisite gift worth 3 yuan. Prepare lantern fans every day. 200, until all guesses are available.
3. Gas stations for the start of school:
During the Lantern Festival, not far from the start of school, various student school supplies, daily necessities, bags, cultural and sports items, etc. are on sale at amazing prices. . Student clothing, casual clothing and other winter clothing are on clearance sale.
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