This luxury item, which only belongs to a few high-income people in China, is a very common brand in the United States where it originated. In China, the price of a vat of family-owned Haagen-Dazs is more than 100 yuan, but it is only $2.99 (about 25 yuan RMB) in the United States, and the price has actually increased by more than four times. Americans who work in Beijing seldom spend money in Haagen-Dazs restaurant in China, because the price here is too expensive. Haagen-Dazs in the United States, like Lu Xue in China, is a consumer product belonging to the general public, which is mainly sold in supermarkets and vending machines. Only megacities like new york have sporadic independent restaurants. Six cities including Beijing and Shanghai already have 22 Haagen-Dazs restaurants.

Haagen-Dazs' high-priced pricing strategy is based on two classic theories of marketing: the price of higher-quality products can be increased disproportionately; Higher-priced products will make consumers think that the quality of products is higher. Junk food, junk companies. Going bankrupt abroad, I moved to China to make a killing. This kind of ice cream, which costs a staggering price in China, is so popular that it takes advantage of the so-called blind vanity of petty bourgeoisie and the public in big cities and the distorted psychology of pursuing the so-called "emotional appeal".

In Europe, the birthplace of Haagen-Dazs, no one eats it at all, and many people have never even heard of it. I have seen Haagen-Dazs sellers in Europe. At Geneva airport, there is a vending machine in the corridor outside a cheap supermarket. They all sell cheap junk candy for one dollar, such as M&; M'S, the last row is Haagen-Dazs. One of the fluorescent tubes in the vending machine is broken, flashing and shabby. Its scenery in China, the exotic "elegant and exquisite sentiment", was supported by the petty bourgeoisie in China. Where did it go?

According to a survey conducted by a Swiss TV station, experts have judged that the actual quality of Haagen-Dazs, which sells well in China, is not even as good as the cheapest ice cream in general supermarkets. Not as good as home-made brands such as Nestle and Luxue.

If you love her, please treat her to Haagen-Dazs. You have to admit, Haagen-Dazs' catchy advertising words are indeed incomparable inflammatory. However, when I first heard this advertisement, many people mistakenly thought that Haagen-Dazs was a super food as solemn as a French dinner. When I realized that Haagen-Dazs was originally an ice cream, I was somewhat disappointed and disappointed.