In order to give full play to the carrier role of traditional festivals in carrying forward the excellent culture of the Chinese nation, strengthening the ideological and moral construction of citizens, educating and guiding the people to establish a correct concept of marriage and love, and promoting family harmony and social harmony, the branch decided to carry out the theme activity "Our Festival. Love is on Chinese Valentine's Day in August, and the specific implementation plan is as follows:
I. Guiding ideology
Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.
Second, the theme of the event
With the theme of "faithful love and happy family", we will guide people to pursue a better life of faithful love and happy family.
III. Contents of activities
1. Launch the "Love on Tanabata" activity. Read Chinese classics. " The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses.
2. Carry out various cultural activities of "Tanabata Love". The sub-bureau will organize a bonfire love song party, carry forward the traditional Chinese civilization of loyalty and love, create an atmosphere of family happiness and social harmony, and push the theme activity of "Our Festival Love on Tanabata" to a climax.
Four. Activities require
1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.
2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.
3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere.
Tanabata Valentine's Day Planning Scheme 2 (1) Tanabata pigeons enter the campus romantically.
1, hold the activity of "I hope to have you this Tanabata". There are three games in the activity of "I hope to have you this Tanabata": girls cover red hijab and tie boys, and the best partner (couples stand in the newspaper).
First of all, two people (a man and a woman) in the emcee group that night were selected by the school student union to be emcees. The two of them introduced Dove chocolate, then introduced the service of Dove chocolate shop in Hefei and so on. Finally, announce the start of the activity.
Game 1: Ladies wear red hijab and men wear ties. Award: Best tacit lover award.
Organization: Four couples were randomly selected. Girls cover their heads with red hijab, and boys tie bow ties with masks. Anyone who peeks is considered illegal. The winner is the one who cancels the game the fastest and plays the best. The competition is divided into two rounds, with four pairs in each round. The winner is a couple, and both sides can win the best tacit lover award.
Person in charge: two presenters at the scene.
Competition supervision: on-site couples sign up or randomly draw.
Game 2: Best partner (couple standing in the newspaper). Award: the smartest love award. Organization: Four couples were randomly selected. First, the couple stood on the newspaper, and then the newspaper was folded in half. The newspaper area is getting smaller and smaller, but the couple standing on the newspaper can't touch the ground with their feet, nor can they rely on external forces and foreign objects. Otherwise, it will be considered a violation and they will automatically withdraw from the competition. The last one will be the winner. The competition is divided into two rounds, each with four pairs. The winner is a couple, both of whom will win the cleverest love prize.
Person in charge: On-site MC.
Supervision: On-site couple registration or random sampling.
2. Set up a stall to sell Dove chocolates to the lovestruck couples (the top 50 couples) in Little Square, a university.
(1) Buy a series of chocolates worth 300 yuan and get two tickets for Huayi Brothers Hefei Cinema (worth 100 yuan). Area B, Floor 4, Century Jinyuan Shopping City, Binhu New District, Hefei City.
(2) Buy a series of chocolates worth 150 yuan as a gift: a pair of fashion couple watches (worth 70 yuan).
(3) Buy a series of chocolates worth 100 yuan, and give them away: a pair of personalized couple cups (worth 30 yuan).
Person in charge: Dove store promoter.
(2) Pigeon Tanabata Soo Ae Happy Island
1, but I feel the harmonious heartbeat of the sacred unicorn.
Weaving method: Couples who come to participate, one with his back to the screen and one with his face to the screen, can perform the contents displayed on the screen with actions or use language to prompt, but if the prompt language involves specific pictures or words displayed on the screen, it is considered illegal; The person with his back to the screen says what is displayed on the screen for one minute, and the person who says it most correctly wins. Award-winning items: Most Compassionate Lover Award (a self-made honor book unique to Dove products) and a special couple palm model as a witness of love. Person in charge: on-site host. Supervision: On-site couple registration or random sampling.
2. Go forward for love
Build a "Magpie Bridge" on the "Yinhe" and a "Magpie Bridge" in the air, which consists of ten magpie-shaped foam boards and a heart-shaped foam board printed with Dove chocolate advertisement. Each foam board is connected by a thick rope with a length of 1 m.
Active link:
Link 1: Two people are standing at both ends of the "Queqiao", and the host asks three questions about Dove in the form of multiple-choice questions. Both sides must answer three questions correctly to enter the second session.
Link 2: After answering the questions, the two sides stand on both sides of the bridge and start counting for 3 minutes. Both sides walk from their respective ends to the love foam board in the middle within the rated time (even if they fall into the water, they will fail).
Award-winning prizes:
First prize: 2 coupons for Starbucks Coffee 100 yuan. (* * * 5 copies in total)
Second prize: a couple with personality. (* * * There are 20 pairs)
Third prize: a free shopping voucher for Dove chocolate in 50 yuan (* * * has 50).
Step 3 carry love through to the end
Active link:
(1) Taste sweet and sour.
(2) A great test of intelligence.
Rules of the game: The one who spends the least time in the game wins.
Award-winning prizes:
First prize: get a round-trip air ticket for Hainan Aegean Sea romantic trip (quota 1 pair). Second prize: value 200 yuan coupon (any product of Dove chocolate can be purchased; The number of places is 5). Third prize: a specially designed chocolate model for lovers (quota 10).
All consumers who have bought chocolate series full of snow kisses and accumulated in 50 yuan can participate in the lucky draw.
Award setting:
The first prize (10) is 200 yuan's snow kiss couple's gift package.
The second prize (20) is a snow kiss couple gift package worth 100 yuan.
The third prize (30) is worth the snow kiss couple gift package in 50 yuan.
Planning scheme for Valentine's Day activities on Qixi 1. Activity time:
20xx August 14 to August 16, 2006
Second, the theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Third, the event background:
Every festive season, I miss my parents twice, Tanabata, August 20xx 16, which is a good festival. Valentine's Day is an excellent opportunity to express love. At this time, what people think of most is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology, and specially launched a novel and unique gift-the rose that can talk about love. Let people express their love and gratitude to their lovers or lovers with sweet roses while giving gifts, let xx jewelry add emotional meaning, impress consumers' hearts with emotional appeals and win with emotional marketing.
Fourth, the purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of XX jewelry brand and seize market share;
3. Further improve the brand reputation of XX jewelry for long-term promotion and sales.
Verb (short for verb) activity:
1. Activities:
(1) On August 9th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Love Rose-XX Jewelry Delivers Your Love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
If you buy 1 0,000 yuan or more in XX jewelry store/counter, you will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get a noble diamond and a sentimental diamond at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combining with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) Franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion.
Seven. Activity budget
leave out
Planning scheme of Valentine's Day activities on Qixi 4 I. Promotion purpose
Through the theme of "Valentine's Day in China on Tanabata", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract tourists, improve popularity and achieve the purpose of sales.
Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx YY Month Day -YY Month Day
Third, publicize the agenda.
20xx YY Month Day -YY Month Day (Day)
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display:
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display. The intransitive verb "Bundles of deep headdresses"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet".
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.