business plan
Company name Xiaoxin bakery
Name of entrepreneur
Date 20 15.03
mailing address
Postal code 3 10023
Telephony
Chuanzhen
I. General situation of the enterprise
Main business scope: selling bread, biscuits and drinks.
Enterprise type: service
Second, the personal situation of the business planner
Previous relevant experience (including time):
In 2007 and 2008, I worked part-time in a bakery.
Educational background and relevant courses (including time):
Third, the market evaluation
Target customer description:
Teachers, students, community residents and employees of Zhejiang University of Science and Technology and its surrounding schools.
Market capacity or estimated market occupancy rate of the enterprise:
After investigation, the Academy of Sciences has 1.5 million students, plus other nearby personnel, which is estimated to be 20,000; There are fewer bakeries around.
Changing trend of market capacity:
1 With the expansion and enrollment expansion of the school, the number of local students will increase year by year.
2, the development of local communities, local residents will increase year by year.
Therefore, the market capacity will increase year by year
Main advantages of competitors:
1. Start early and have experience.
2. It has been operating for a long time and has a certain number of' old customers'
3. Choose a better geographical location first.
Major disadvantages of competitors:
1. Unhealthy
2. There are few varieties of bread
3. The price is more expensive
The main advantages of this enterprise over its competitors:
1. Affordable.
2. There are many varieties
3. The store has its own characteristics
Main disadvantages of this enterprise compared with competitors:
1. started late and lacked experience.
2. No regular customers
3. Small scale
Fourth, the marketing plan
1, products and main features
Main features of products or services
All kinds of bread and biscuits are hygienic, delicious and beautiful.
There are many kinds of drinks, so you can mix them at will.
2. Price
Cost price of products or services (yuan) Sales price (yuan)
Bread (pieces) 1 3 4
Cookies (Jin) 3 7 8
Drinks (cups) 0.5 3 5
Discount sales none
No credit sales
3. Location
(1) site selection details
Address area (square meters) Rent or construction cost
Liuhe Road, Xihu District 10 12000 yuan/year
(2) The main reason for choosing this address.
The flow of people is large and the consumer groups are concentrated.
(3) Sales method:
Final consumer
(4) Reasons for choosing this consumption mode:
Industry factors; At the beginning of the business.
Step 4 promote sales
Personnel promotion cost forecast
Cost prediction of advertising printing business cards and leaflets.
Public * * * relationship cost forecast
Business promotion cost forecast
V. Organizational structure of enterprises
Enterprises will be registered as: individual industrial and commercial households.
Name of the proposed enterprise: Xiaoxin bakery
Employees of the enterprise (please attach organization chart and job description):
Monthly salary of position (yuan) Competitor's price (yuan) 100 yuan/month
Owner/Manager: 1500
Employee: producer 1200
Attendant 1 100
Business license and permit to be obtained by the enterprise:
Type estimated cost
Business license 600 yuan
Health permit 600 yuan
Employee health certificate 300 yuan
Legal responsibilities of enterprises (insurance, employees' salary, tax payment):
Estimated cost of category (yuan/year)
Insurance 136 15 (social security 1 125 yuan/month. Other insurance 1 15 yuan/year)
Turnover tax (VAT, etc.) 9862
Personal income tax 3 120
Other taxes 986
VI. Fixed assets
1. Tools and equipment
According to the predicted sales volume, assuming that the production capacity reaches 100%, the enterprise needs to purchase the following equipment name and quantity, unit price (yuan) and total cost (yuan).
Refrigerator 1 2000 2000
Toaster 1 5000 5000
Display counter 1 1000 1000
Beverage machine 1 1000 1000
Supplier's name, address, telephone or fax
Second-hand market Shi Xiang Road 0571-88178051
2. Means of transportation:
Name, Quantity, Unit Price (Yuan) and Total Expense (Yuan)
without
3. Office furniture and equipment
The office needs the following equipment:
Name, Quantity, Unit Price (Yuan) and Total Expense (Yuan)
Telephone number (s) 1 100 100
Money detector (units) 1 200 200
Office desks and chairs (sets) 1 100 100
Supplier's name, address, telephone or fax
China Telecom 10000
Bainaohui staff intersection 057 1-567757 16
Second-hand Market Shi Xiang Road
4. Summary of fixed assets and depreciation
Item Value (Yuan) Annual Depreciation (Yuan)
Tools and equipment 9000 1800
vehicle
Office furniture and equipment 400 80
shop
factory building
land
Decoration 8000 1600
Total 17400 3480
Seven, liquidity (month)
1, raw materials and packaging
Total cost per unit price of project quantity (yuan)
Flour 500 5 2500
Accessories 300 5 1500
Packing 1000 0.5 500
Seasoning 100 10 1000
Supplier's name, address, telephone or fax
Leave the farmer's market and leave 057 1-85222750.
2. Other operating expenses (excluding depreciation rate and loan interest)
Remarks on Project Cost (RMB)
Employer's salary 1500
Employee's salary is 2300
Rent 1000
Marketing expenses 100
Utility fee 500 utilities, telephone
Maintenance fee 200
Insurance premium 1 134.58 social security 1 125 yuan/month. Other insurance 1 15 yuan (paid in one lump sum) registration fee 125 *** 1500 yuan in the first year, paid in one lump sum.
other
Total 6859.58
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