1. Jianlibao.

The reason why we talk about Jianlibao first is because of its high status in the world. Looking at the history of Chinese beverages, I am afraid that only Jianlibao and Wanglaoji can have the upper hand or partially have the upper hand in the PK with Coca-Cola. The latter has now been changed to Jiaduobao and Wonglaoji due to a lawsuit. Jiaduobao and Wonglaoji have faced low growth or even decline in the herbal tea industry in the past two years, and they also face certain challenges, but they are still national beverage giants.

2 Domestic Coke Brand Group

Everyone must have drank Coca-Cola and Pepsi-Cola, and some have seen them even if they have not. Coca-Cola has even become a symbol of American culture.

With such a big market, domestic brands naturally don’t want to let it go, and they used to have great ambitions.

Fenhuang Coke, Tianfu Coke, Changning Coke, Olin Coke, Very Coke, Lechen Coke, Blue Sword Coke, Nine Star Coke, Guangdong Coke, Yinlu Coke...

I’ve probably never heard of many of them. Of course, many of them should be regional brands, such as Tianfu Cola, which originated in Sichuan.

3 Rising Sun

China’s first carbonated black tea drink. In 1993, Xuri Group, which started as a supply and marketing cooperative with an investment of 30 million yuan, became a beverage giant with sales of 3 billion yuan in just a few years. However, since 2001, the rising sun has been rising rapidly. Due to poor management, capital chain problems and other comprehensive factors, it has unimaginably slipped into the "twilight" trajectory.

Of course, the Xurisheng brand is still there today, but it is no longer the glorious Xurisheng it once was.

Back then, Rising Sun also invited Andy Lau to be its spokesperson.

4 Bicatecha Shuang

You may not have heard of Bicatecha Shuang, but you must have heard of its parent company Wahaha.

People are quite critical of the advertisement "You're Out". Several beauties were drinking something that looked like beer in the classroom, which gave parents and public opinion a very bad impression. Some even said that this was inducing children to drink.

Of course, if you don’t seek death, you won’t die, or innovation is risky. Beer Catecha Shuang directly puts together beer and tea drinks, two products that are not closely related, even if it is Wahaha The group tried hard to do it, but it couldn't be done.

Queer.

Brand history?

This drink with a LOGO that resembles a bubble child? It is a product of Coca-Cola Japan Branch targeting the children's market. Small bottles? Mainly juice drinks? Easy to carry. It was launched in Japan in 1997 and then expanded to the Chinese market. In China, it targets girls in universities, middle schools and primary schools and young white-collar workers.