Shandong Lu Hua Group Co., Ltd. is a large-scale private enterprise and a key leading enterprise in national agricultural industrialization. The Group currently has 654.38 million employees and 26 production bases, spanning many industries such as edible oil, condiment and vegetable processing.

The main products are Lu Hua 5S pressed first-class peanut oil, peeled pressed sunflower seed oil, pressed special fragrant rapeseed oil, corn oil, olive oil, sesame oil, natural fresh sauce, brewed black glutinous rice vinegar, cooking wine, peanut products, mineral water and FD food.

Lu Hua brand positioning

After completing the consumer mental registration of "Lu Hua is peanut oil" in Lu Hua, the most important thing is to strengthen the brand's position in consumers' minds. Lu Hua has grasped the key to brand building, and of course the weakness of its competitors, that is, the consumption demand point of edible oil: "fragrance". Timely follow-up through marketing, especially becoming the first edible oil brand to advertise on CCTV, "Didi Lu Hua, fragrance wafts to thousands of households" has been deeply rooted in consumers' hearts and has become the most successful advertising case in Lu Hua so far.