What is Bullying? It refers to an aggressive behavior that causes physical and psychological distress to others and is repeated over a period of time. From the victim's perspective, this behavior is often unprovoked. Bullies may harm their victims for no apparent reason.

Youth bullying is a seemingly intractable problem. Due to the insecurity caused by being bullied, it is difficult for victims to concentrate in school, and some victims will stop because they feel unsafe. Absenteeism or even dropping out of school affects academic achievement. In the United States, in the 1990s, among the 15 school shootings, the perpetrators in 12 had suffered from school bullying.

But if you are a witness, you can do one simple thing. You can get involved and stop bullying from happening. Restaurant chain giant Burger King recently captured an interesting social experiment using a hidden camera in its stores in the Los Angeles area.

In the video, the person being bullied and the people participating in the bullying are all actors, and the customers next to them are all real. Compared to many other anti-bullying ads. It vividly shows a harsh truth about bullying - one that bystanders often don't get involved with. Moreover, it uses a clever way to show such a comical contrast, customers will pay attention to a $2 and turn a blind eye to the child in the seat next to him being bullied.

Of course, the advertisement does not only show this cruel reality, the film also reflects an encouraging optimism. After all, there are customers who came forward to help the bullied "actor". Through this video, the ad hopes that bystanders will become heroes in the hope that their actions will help change what others should do when they see bullying.

Burger King is good at such seamless marketing, using hidden cameras, and has produced many influential cases such as Whopper Freakout and Proud Whopper.

The advertising director of this film also produced another famous advertisement, Sandy Hook Promise's "Evan", which shows how the small details we ignore in daily life may eventually lead to tragic tragedies.

Nowadays, there are more and more publicity reports about campus bullying. We know that what we thought were trivial things are often manifestations of bullying, not only physical and verbal. With the rise of the Internet, cyber bullying Ling is also getting more and more attention, and neglecting small things may be the beginning of tragedy.