This question is too general. It depends on whether you join the dessert shop or your own brand, as well as your site investment and material investment. A dessert shop with 2-4 employees, with an annual income of 400,000-600,000.

There are several experiences in increasing annual income:

1. Through the social marketing tools of Weibo WeChat, it is feasible to find the target users at low cost, as long as they can interact and find the right opinion leaders.

2. It is completely normal that the activity drainage tends to be stable after the small peak, and it is also the actual influence of weather and human restrictions. In order to save money, we should meet the peak in the second half of the year.

3. Dessert has the nature of communication and sharing. Birthdays are all spent with good friends and girlfriends, and cakes are the best birthday gifts. Word-of-mouth communication, which is more suitable for social marketing, can quickly form a snowball effect by sharing lists with Weibo and friends.

4, the customer unit price is high, the gross profit is high, and the profit margin is only enough to support the team and launch more personalized product customization and replication. Of course, the taste of cream is the soul of the product.

In view of the herd mentality of human nature, appropriate herd guidance will soon form communication and consumption, and appropriate guidance and exhibition for users will better stimulate consumption.

6. As long as simple steps are repeated, the so-called micro-marketing will form an accumulated user group and word-of-mouth effect.