"Jinjiao, Silver Edge, Grass Belly" is the most basic entry rule of Go. Set foot in Jinjiao, less wai.

There can be more meshes on both sides, and the silver edge and the small edge can be enclosed, so that a small number of flowers can be enclosed in a larger one.

Heaven and earth.

In fact, this principle also applies to the field of shop investment. Because the advantage of building a commercial street is not

Are equal. Translate the sentence "Jinjiao, Silver Border, Grass Belly" into the field of shops' investment, that is, the street.

Corner shops are the first choice, because people gather at street corners and have to stand for a long time, so corner shops

Rich and glorious. "Side" refers to the ports that people enter at both ends of the street, and it is also of interest to passengers who have just entered the commercial street.

A place with a high concentration of stay time. "Grass belly" refers to the middle part, because the passenger flow and shopping interest are scattered.

Decline, lack of physical strength, store management difficulties. Depending on the location, in terms of value, it

The difference may exceed 1 times.

Judging from the radiation circle of business circle, a shop is located at the intersection of two roads and can accept two roads.

The passenger flow in four directions has a good display and advertising function. Some convenience stores have grasped this location rule.

According to the law, "Jinjiao" store is the main store. Located in the "Silver Edge" store, located on a road.

On the one hand, there are two directions of passenger flow back and forth, and the value is lower than that of staghorn shop, which is the most common street in shops.

State. When choosing this kind of shops to invest, we should also look at the width of the road. The so-called "wide street is not prosperous, prosperous street is not wide."

Street ",the wider the road, the more unfavorable the traffic gathering of business people due to the inconvenience in the past. place

"Grass belly" refers to sunken shops and facades located in the middle of commercial streets or alleys.

Back to the shops on both sides, there is a blind spot of perspective. When customers saw the store, they hurried by, but the store stayed.

The time in people's field of vision is extremely short, and the audience's attention ability is poor, so it is the shop with the least commercial value.

Once you decide to start a business in a certain place, you must conduct a comprehensive survey of the selected place to understand the traffic situation in the area.

Situation, population density, people flow and so on. Shop location is a comprehensive decision-making problem, except "Jinjiao, Yinbian,

In addition to the "grass belly" rule, other issues should be considered when investing, and investment shops need investment targets.

Technical analysis, you can't follow your feelings, and you can't play "short and fast" too much, because shops invest.

Capital is a long-term real estate investment activity, and it must act according to the law of investment.

Step 1: Choose a good location and store.

When choosing a business location, we should grasp the following points:

△ Grasp the principle that "passenger flow" is "money flow"

Opening a shop in a busy and crowded area is often much more successful than in ordinary areas, because Sichuan

A constant stream of people is a potential source of tourists, as long as the goods you sell or the services you provide can meet the needs of consumers.

Ask, there will be good performance. Lots with large passenger flow are:

(1) the business center of the town (that is, what we usually call "urban area"); (2) Near the station (including railway station and long distance.

The starting and ending points of bus stations, passenger ferry terminals and buses); (3) At the entrance of the hospital (there is a large medical inpatient department)

The hospital is better); 4 school gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market.

△ Use the effect of "Store Duo Long"

Let's listen to what consumers say: Miss Lu, a white-collar worker in a company, is a big flower consumer and often sends flowers.

Baskets for customers and friends. She said that she might go to a nearby flower shop to buy flowers except when she was in a special hurry. Most of the time,

They all rushed to the stadium road to buy them, because there are many flower shops, all kinds of colors and varieties, and many choices; Teaching at a university

Every time Ms. Jiang wants to buy clothes, she always likes to go to places with dense clothing stores. She thinks there are many stores besides styles.

You can shop around outside and it's easier to start the price. So don't worry about competition in the same industry. Once there are more and more Hengdian stores,

It will produce agglomeration effect, easily expand influence, gather popularity and form a "professional street". Business will definitely be better than going it alone.

Horses are easier to make.

△ Pay attention to the line.

The choice of business location is closely related to business content and potential customer base, and all walks of life have different characteristics and consumption pairs.

For example, prime locations are not the only choice, and some shops are not as good as relatively remote places.

In some areas, such as small shops selling oil, salt, sauce and vinegar, it is definitely better to open in residential areas than in downtown areas; Another example is stationery.

Opening a shop in a prime location is obviously not as ideal as opening a shop in a cultural and educational area. So it must be determined according to different business industries and projects.

Set the best place to open a shop. The following table is for reference:

Ideal location for business types

Snack bars, grocery stores, specialty stores, hotels, telephone booths, goods warehouses and other places near the station.

Bookstores, stationery stores, flower gift shops, laundry rooms, video halls, photo studios and other cultural and educational areas.

Rice shops, grocery stores, hair salons, newsstands, tailor shops, nurseries, water supply stations, fruit shops and other residential areas.

Car wash shop, motorcycle repair shop, auto parts shop, waste recycling station, chemical building materials firm and other three types of stores.

As can be seen from the above table, to choose a suitable store, the more lively the place, the better. The key is to follow the line.

Suitable.

After the initial selection of the shop location, we need to make further comprehensive investigation and make some investigation and analysis on the relevant situation.

After that, we can decide whether to finally fix it here. Mainly examine the following aspects:

△ The situation of the store itself

Xiao Luo, who runs an audio-visual product store, recently got a storefront from others, with an area of 15 square meters.

Located in the second prosperous area, the daily traffic is also considerable, but the rent is very cheap, as long as 800 yuan,

Ronaldinho thought he had picked up a bargain and was secretly complacent. I didn't expect the renovation to cost more than 10 thousand, less than a month before the grand opening.

The "violation notices" made him dizzy. It turned out that Shangjia learned through internal relations that the store would be demolished sooner or later, so she came.

A golden cicada broke out of its shell, took a ticket and ran away, leaving an iron ring for Ronaldinho to trap. Therefore, before renting a storefront, you must

Investigate the situation in the shop carefully.

△ background of the landlord

Some people are in a hurry to find a shop, so they look all over the street, and sometimes they can really find several shops with the words "transfer"

Storefront, they can't wait to negotiate, pay the deposit, and even rent. In fact, this practice is extremely hasty and easy to go out of shape.

A series of sequelae. If you really take a fancy to the storefront, you'd better know the real landlord (that is, all property rights) from the side first.

), have a basic understanding of its background, and feel reliable to contact again. Generally, it is best to talk directly to the real landlord.

If the landlord says that he has leased the contracting right and is unwilling to intervene again, it is not too late for you to negotiate with the current shopkeeper. Besides, once we talk about this,

In order to succeed, we must also pay attention to the formal pre-agreement and ask the property owner to change the name of the lessee.

△ Competition in the same industry is mainly about business performance and commodity price level.

By investigating the operating performance of similar shops in the same lot, we can initially calculate the possible profit of renting the shop; but

Investigating their commodity price level is to determine their future commodity price accordingly. These are all very necessary.

△ passenger flow situation

"Passenger flow" is "capital flow". Investigating the passenger flow will not only give you a good understanding of the future business situation, but also

It can also provide scientific basis for you to decide the marketing focus in the future.

Passenger flow mainly examines these contents: ① the situation of nearby units and homes, including how many residential buildings, institutions, companies, schools and even other shops (these shops are likely to become your frequent visitors); (2) The structure of the crowd in the past.

Gender, including their age, gender, occupation and other structural characteristics and consumption habits; ③ Off-season passenger flow. Like studying.

Shops near the school should consider winter and summer vacations, and shops in concentrated areas of government agencies and companies should master the commuting time and cars.

Shops near the station should find out the law of passenger flow in the off-season, which is an important basis for you to set up business hours.

Step 2: Do further investigation.

After the initial selection of the shop location, we need to make further comprehensive investigation and make some investigation and analysis on the relevant situation.

After that, we can decide whether to finally fix it here. Mainly examine the following aspects:

△ The situation of the store itself

△ background of the landlord

△ Competition in the same industry is mainly about business performance and commodity price level.

By investigating the operating performance of similar shops in the same lot, we can initially calculate the possible profit of renting the shop; but

Investigating their commodity price level is to determine their future commodity price accordingly. These are all very necessary.

△ passenger flow situation

"Passenger flow" is "capital flow". Investigating the passenger flow will not only give you a good understanding of the future business situation, but also

It can also provide scientific basis for you to decide the marketing focus in the future.

Passenger flow mainly includes the following contents: ① the situation of nearby units and homes, including the number of residential buildings and government agencies.

Places, companies, schools and even other shops (these shops are likely to become your regular customers); (2) The structure of the crowd in the past.

Gender, including their age, gender, occupation and other structural characteristics and consumption habits; ③ Off-season passenger flow. Like studying.

Shops near the school should consider winter and summer vacations, and shops in concentrated areas of government agencies and companies should master the commuting time and cars.

Shops near the station should find out the law of passenger flow in the off-season, which is an important basis for you to set up business hours.

Step 3: Get your favorite store as soon as possible.

Once you find the ideal store, you must make a decisive decision and win the desired store as soon as possible. Otherwise, take a deep sleep,

It is very likely that you will be beat to the punch because of your momentary hesitation, which will lead to a missed opportunity. How to win the store? Negotiations are naturally

It's crucial.

△ Talk about the rent price

For opening a shop, rent is often the biggest fixed cost. Before bargaining with the landlord, you should first

There should be a score. First, set an acceptable maximum price. The price must be: ① Do you think you will lose?

Affordable. In particular, it is necessary to pay off the rent for several years at one time to see if you have the ability to pay; ② Budget

Imagine having money to earn; (3) to inquire about similar facades nearby, the prices are basically the same, indicating that the ratio.

More reasonable. Then, based on the highest rent price set by myself, compare the rent price given by the landlord and weigh the backwardness.

If you negotiate a good price, it will be easier to succeed.

△ Talk about payment methods

There are many ways to pay rent, the most common ones are monthly settlement, regular payment and one-time payment. If the room

In addition to a fixed monthly rent, if you want to share a certain percentage of profits according to your own business situation, you can use a monthly statement.

Method, so that the settlement can be made in time, and the calculation difficulty will not be increased for a long time, and both parties will be satisfied; Some facades have been decorated.

After renting for a year or two, if you want to renew the lease afterwards, you often have to increase it year by year according to a certain proportion. This is the most reasonable situation.

The best way to pay the rent is once every six months or once a year, so that once there is a new store or an intention to change jobs.

To, you won't lose your savings; There are also long-term rental stores, which are rented for ten or twenty years, if you have enough.

Money, but also optimistic about the store you choose, you can also pay the rent for ten or twenty years in one lump sum, which can be avoided.

In addition to being afraid that the facade will be poached by others at a high price, it can also be unaffected by the increase in rent, saving a lot of rent, because in the long run, the door

The overall rent is rising.

△ Talk about additional conditions

When negotiating with the landlord, besides talking about rent, you should also pay attention to the relevant additional conditions, which can also save you a lot of money.

Branches. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including decoration and equipment.

After consultation, the landlord is required to carry out the basic transformation of the facade room before renting. If the original one is scrapped, it cannot be reused.

Equipment and decoration, basic maintenance of the roof, floor and walls of the store, addition or maintenance of water and electricity facilities, etc. , or require

The landlord shall bear the corresponding expenses and deduct them from the rent. In short, we should try our best to save money. At the same time, you can pass

Negotiate for exemption from deposit. The deposit of facade houses in some prime locations is often considerable, although the money will eventually be paid back.

It's for you, but if you keep running, the money will stay there and be given to entrepreneurs who are short of money.

Speaking of it, this is also a great "burden". If we talk well, it is entirely possible to get rid of it. In addition, you can also talk about

Adjudicate arrears of rent. The initial rent should be as low as possible, and then paid according to the standard after the business is on the right track for a period of time.

And make up for the differences before. As long as you give the landlord a serious and reasonable analysis and can actively limit the extension period,

Some reasonable landlords will agree that this can also reduce a lot of economic burden for the initial stage of starting a business.

Shallow building: the location of snack bar

People's laziness can never be satisfied. As long as you can get it in front of you, the average person won't go far and ask for it elsewhere.

This sentence must be considered before opening a store, and how to choose a site accordingly is also very important.

Take two snack bars in front of a residential area in Shaxian as an example to illustrate the problem. Among them, A's snack bar is located next to the small one.

The first store near the gate of the community, residents of the community can see this store as soon as they go out, and they are used to turning in when they go out.

Rice. B the snack bar is not far away, diagonally opposite, about 50 meters away from the entrance of this community, but it is located in

Outside the wall of this community, there is another sharp turn. The location of the two stores is similar, and the taste of the food is similar, but

But strangely enough, shop A is crowded and often full. But shop B is empty and there are few diners. I

It is strange that the tastes of the two stores are similar, the boss's manners are also very polite, and the hygiene in the store is relatively clean, but

Why is shop B just not visited by many people? Many times, the store is very deserted. The elements of "the right time, the right place and the right people"

There are both sides. Why is there such a big difference? Later, the owner of store B introduced a new "door-to-door" service to stay.

People nearby leave contact information, and people who need to order food can deliver food to their homes by just making a phone call. This new measure has greatly improved.

Home has provided a lot of convenience, and gradually the business in the store has improved.

This can confirm the previous sentence that "people's inertia can never be satisfied", and try to be close to the people when choosing a store.

In densely populated residential areas, try to provide customers with the most convenient service, so that business can flourish and financial resources can expand.

What shop can you open? How to open a shop? This can't be done in an instant,

1. Why do you want to open a shop?

An emotional entrepreneur. Most of them are emotional and tend to be attracted by some successful shops. The warm atmosphere and happiness in the store.

However, an orderly rhythm often encourages them to be too optimistic about opening a store.

Two rational entrepreneurs. Can be divided into two categories: first, born, such people have professional skills, they are from

Starting from the foundation, it has experienced all stages of the company's operation and has strong strength; The second is to stop, watch and listen. They are in no hurry to invest, and they are right in their hearts.

There are still doubts about opening a shop. I want to know through various channels and find the best way.

The third is the above two comprehensive entrepreneurs, entrepreneurs with romantic idealism.

2. What is the success rate of opening a store?

The United States has done a survey on the success rate of opening a store. The results show that the success rate of franchise system is about 80%.

The success rate of opening a shop independently accounts for about 20%. Experts believe that "technology" is the basic survival condition for the success of store management:

Sufficient competitiveness is indispensable to truly let the store take root; Pay attention to market information and new forms of consumer culture.

And avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally.

3. What kind of shop do you run?

If asked what kind of clothing store you really want to open, can you answer immediately? If you haven't scored yet and want to open a foreign trade store in the future,

One minute I want to open a brand franchise store, and the next minute I want to open a children's wear store. If I feel that I have 15 buckets in my heart,

The following suggestions are for your reference.

If you are creative, passionate and radiant, you can consider running a fashion pioneer store to create a trend.

The trend of becoming a fashion pioneer.

If you are cool, exquisite and tasteful, second-hand boutiques and boutique clothing stores specialize in branding.

(3) If you are extremely sensitive and feel homesick, a children's clothing store is a good choice.

If you always follow your feelings and always put yourself in others' shoes, a fair-price clothing store for foreign trade clothing will be a good one.

select

In addition, you must also think about your personal personality and hobbies, and know how much money you have in hand to further understand what you are doing.

Whether the store to be opened needs special abilities, such as business development ability and expression ability, because the business attributes are different, and

Evaluate the adaptability of the industries to be put into production one by one, such as working hours, working hours and working methods. Suggest joining

Before deciding what kind of store to open, go to the briefing held by franchisees, listen to the voices of different businesses and listen to them in person.

The ups and downs of opening a shop.