As the world's largest social media user, Facebook has more than 3.5 billion monthly users, and it is one of the main advertising platforms for China's overseas enterprises.
As early as 20 17 years ago, Titanium Technology started to cooperate with the Facebook Ecology of Meta, and with its excellent service ability in overseas marketing, it officially became the official authorized agent of Meta in China.
At the Meta agent conference, Lin Huanbin, the founding partner of Titanium Technology, also recalled the achievements and influence of the famous game activity IP "Game Going to the Sea Lecture Hall" held in cooperation with Meta***, which not only won wide acclaim from the upstream and downstream of the industry, but also many friends followed suit and has become the benchmark of game industry activities.
At the same time, Lin Huanbin also put forward the vision that Titanium Technology will continue to cooperate with Meta in depth, work hand in hand, and help more China enterprises to go to sea successfully.
This year's Game Summit, with the theme of "Tide the Future, Lead the Thinking Change", brings together many industry leaders and heavy guests, decodes the latest industry trends and opportunities, shares practical guidelines and ideas for realizing game business distribution, and unlocks unlimited business opportunities in the spark of thinking collision.
Meta also revealed the key layout of 2023 at this year's agent conference, that is, empowering small and medium-sized enterprises to succeed will be one of the most important topics of Meta in 2023.
So, what new ideas and new ideas have been put forward by Meta's two annual heavyweight summits? What are the new insights into the situation of going to sea in 2023? What new suggestions and opportunities are there for enterprises going to sea?
0 1 New Trends in Global Game Industry
In today's world, with the rapid changes in science and technology, all walks of life are opening up a new situation. The cutting-edge technology represented by the meta-universe and the increasingly popular short videos around the world are giving the game industry a brand-new imagination, or will brew new machines for the next growth point.
"We believe that the Metauniverse will be the next generation of the Internet." SandhyaDevanathan, vice president of game industry in Asia Pacific of Meta, observed that the growth rate of VR ecosystem is faster than ever before. In Metaqueststore, the revenue of1/3 applications has reached one million this year, and the number of applications with revenue of 5 million dollars or more has doubled compared with 202 1 year.
The game industry is accelerating its entry into the metauniverse. In September this year, research from JPMorgan Chase predicted that the Metauniverse would help China's game market grow from the current scale of 44 billion dollars to130 billion dollars. According to the research conducted by Meta in cooperation with other institutions, 1/3 gamers have used VR and AR devices worldwide. In the next five years, gamers will participate more in the meta-universe, and increase the usage rate of VR and AR devices.
Just like 3D animation advertisements, more immersive off-road driving and fighting zombies can be realized in the meta-universe. HuiwenLi, overseas marketing manager of FunPlus, found that by providing players with a more realistic immersive experience and unprecedented interactivity than mobile phones and desktops, game companies can connect with audiences at a deeper level, improve users' payment and retention rates, and ultimately improve users' LTV. Game manufacturers can also take the opportunity to effectively expand the circle.
Another significant trend comes from the popularization and application of short videos. TimLiu, deputy general manager of the game industry in Meta Greater China, believes that the COVID-19 epidemic has accelerated the growth of online video. According to Deloitte's research, during the epidemic period, the growth of digital video consumption far exceeded expectations. It is estimated that the number of digital viewers in the Asia-Pacific region will soar to 2.2 billion by 2025, and this growth is likely to continue.
The immersive full-screen video experience has been pushed to the visual center of users. TimLiu further added that Meta's short video product "Reels" has become "our fastest growing content format so far". The data shows that Reels accounts for more than 20% of the time people spend on Instagram. In the second quarter of this year, the interaction time of users on FacebookReels and InstagramReels increased by more than 30%.
"With the popularity of short videos around the world, this form has become an important hobby and choice for the younger generation and more consumers." KimiXu, senior marketing director of Netease Games, analyzed that the short video itself is more narrative and story-telling, and users will watch it for a longer time, which can better enhance the brand awareness of the game through content. At the same time, the story of short video is also strongly bound with community operation and content marketing, which increases player interaction and thus enhances user stickiness.
ReggieFils-Aimé, former president and chief operating officer of Nintendo USA, has been deeply involved in the industry for a long time. In his view, with the innovation and change, the future game industry must develop unique gameplay, tell creative stories and put ideas into practice in a new way.
02 new ideas of breaking the rules and going to sea
Limited by the challenges of excessive local market competition and privacy laws and regulations, going out to sea has become the choice of more and more local game companies. But at the same time, the increase of entrants has also intensified competition.
Entering the game market in 2023, "the high cost of getting customers and the difficulty of getting customers will be more directly in front of us." Wang Si 'en, CEO of Habby, mentioned that the current trend of lightening heavy games is obvious, and more light themes and buying materials are used, which will greatly increase both in quantity and delivery, which will seriously squeeze the casual game market. Qian Zhao, head of UA in ByteDance, deeply felt that the competition of mobile phone traffic is intensified, products and marketing methods are more diversified, UA, talent and live broadcast go hand in hand, and the competition for resources is fierce.
Under the situation of stock competition, how should game manufacturers break the game to win new growth opportunities? According to Liang Xiaoling, CEO of TopOn, only by making high-quality products and having refined liquidity can we have a chance to survive. Wang Qiushi, CEO of TradPlus, also believes that the next theme of games going out to sea is quality games and refined operations. "Better tools and service providers can further enhance the ability of refined operations in terms of buying volume and realizing cash".
Around the strategy, partners and team, VincentZhang, strategic partner manager of MetaAudienceNetwork Greater China, shared the refined service support provided by Meta. Meta uses diversified growth schemes to improve the user acquisition strategy, and chooses a mixed realization mode suitable for different regions to create all-round application growth. At the same time, we provide different types of partners to overcome operational obstacles such as logistics, content and payment.
As the most populous social media in the world, Meta, with a monthly activity of over 3.5 billion, has always been one of the most important traffic channels for game makers.
Challenges and opportunities coexist, and the game is still promising. According to the data disclosed by VincentZhang at the summit, the game market in many countries or regions shows great untapped potential. In 20021year, Brazilian users spent 5.4 hours on games, an increase of 3 1.7% compared with 20 19; The number of Turkish users is 4.2 hours, an increase of 37.5% over 20 19; The number of Indian players increased to 4.7 hours, an increase of 27% over 20 19 years.
"There are few signs of slowing down the growth of mobile games around the world." VincentZhang said that according to the forecast, the mobile game revenue will reach113 billion USD in 2022. Year-on-year growth 10.9%. At the same time, the number of downloads of new games will reach 83 billion, a year-on-year increase of 5%. Users spend an average of 4.8 hours a day using equipment, up 30% year-on-year.
The global competition of games is becoming more and more fierce, and the road to the sea for moderate and heavy games is facing a new historical node. As a service provider, Titanium Technology has not only helped many local game products in China successfully compete in the world with excellent services, but also joined hands with Meta to provide a platform for sharing, communication and exchange for the whole industry and explore the next development direction.
Create an advanced framework and empower small and medium-sized enterprises
Meta looked forward to 2023 at the agent conference, and put forward two main points: First, empowering agents and providing strong support, which has been the ongoing work of Meta. Through the joint efforts of both parties, * * * will build a healthier and continuously growing Meta ecosystem.
The second point points out that in 2023, Meta will focus on empowering and laying out small and medium-sized enterprises. Meta will strive to build an advanced framework to help small and medium-sized enterprises operate on a large scale and help them integrate quality and efficiency.
In today's unstable global economic environment, many large enterprises need to narrow their fronts and make decisions cautiously, while small and medium-sized enterprises need to be more cautious, because compared with the strong strength of large enterprises, small and medium-sized enterprises often do not have many opportunities for trial and error.
Meta will build a more advanced framework in 2023 to reduce costs and increase efficiency for small and medium-sized enterprises, which is undoubtedly a huge benefit for a large number of small and medium-sized enterprises. Titanium Technology will also join hands with Meta to continue to help more China enterprises go to sea smoothly!
In recent years, with its strong industrial capacity, complete supply chain system and rapid development of Internet industry, more and more China enterprises have gone abroad to go global.
The trend of China enterprises going to sea is irresistible.
In the future, Titanium Technology will continue to cooperate with many partners, such as Meta, to provide more efficient, more convenient and more professional services and solutions for more overseas enterprises, and help more outstanding enterprises in China to successfully gold mine overseas and successfully go to sea.