Yingde Black Tea Processing Factory is an enterprise specializing in the production of English black tea, which mainly produces series of products such as traditional black tea, black tea bags and special tea products. The project is located in Heyang Town, Yingde City, Guangdong Province, covering an area of 10,000 square meters and a building area of 5,000 square meters.

Two, market analysis

1. Black tea market prospects

In recent years, the black tea market has shown a growing trend, with people's living standards and consumer attitudes, black tea has changed from the past high-grade tea drinks into one of the ordinary people's family must-have drinks. At the same time, with the development of economic globalization, the international trade of tea is also expanding, and English black tea occupies an important position as a kind of tea with strong British style.

2. Market Competition Analysis

At present, there is a large competitive pressure in the English black tea market, mainly due to the relatively low entry threshold of the industry, coupled with the emergence of many brands at home and abroad, the market is becoming more and more competitive. Therefore, Yingde black tea processing plant needs to make different from other competitors in product quality, R & D innovation, brand marketing and other aspects of the characteristics.

Three, investment analysis

1. Cost analysis

The total investment in Yingde black tea processing plant is about 20 million yuan, of which 9.5 million yuan of investment in buildings and equipment and facilities, 3 million yuan of investment in raw materials and inventories, and the rest of the investment, including working capital, recruitment and other costs.

2. Profit Forecast

The main product of Yingde Black Tea Processing Plant is English black tea, and it is expected to have an annual sales revenue of 50 million yuan and a profit of 6-8%. At the same time, the enterprise can also develop the international market through cross-border e-commerce and other sales channels to increase revenue.

3. Payback period

The payback period is expected to be about 6 years.

Four, development suggestions

In order to ensure the development and market competitiveness of Yingde black tea processing plant, the enterprise needs to do:

1. Optimize the quality of the product, and strengthen the brand building and publicity and promotion.

2. Implement refined management, reduce production costs and improve efficiency.

3. Strengthen market research and technology development, and develop new characteristic products.

4. Promote internationalization strategy and develop overseas markets.

V. Conclusion

Yingde City, as one of the important black tea producing areas in Guangdong Province, has a broader market prospect, and the establishment of Yingde Black Tea Processing Factory has a certain feasibility. On the basis of market analysis and investment analysis, this enterprise needs to advance in quality, brand, technology research and development, and internationalization to achieve sustainable development and good return on investment.