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2022 entertainment program planning plan

Entertainment programs are a form of entertainment programs that usually include performances of many natures, such as music and comedy, and are usually only broadcast on television. Now I bring you the 2022 entertainment program planning plan, I hope you like it!

2022 entertainment program planning plan 1

1. Program creative background

In today's society, there are two types of TV programs that dominate the big screen in almost every household - reality shows and food shows, whether it is the previous music reality show "The Voice of China", "I Am a Singer", "Where Are We Going, Dad", The celebrity variety reality show "Running Man", the documentary food program "A Bite of China", or cooking programs such as "Celebrity Chef Arrives" have all achieved high-profile ratings.

Therefore, food and entertainment are indispensable or two important factors that attract attention in current TV programs. The colorful delicacies from all over China always make people salivate but can't stop; it is such a pleasure to invite celebrities as guests and sit on the sofa and watch them play various games on the screen to please the audience. At the same time, "foodies" are very popular nowadays, and it seems that "eating" is a topic that will never go out of style. However, TV programs focusing on food can basically be classified into two categories, namely documentary and cooking. The documentary category is mainly descriptive and aims to introduce various delicacies to the audience; the cooking category is a little more complicated, with some simply introducing the recipe of a certain dish and some focusing on cooking competitions. But these programs often only include one element: a reality show or a food show, not a comprehensive TV show.

2. Program Positioning and Purpose

"I Want to Eat!" is a TV program that was born based on this background to cater to public tastes. This program combines food and real people Showcasing two of the most popular variety show elements at the moment, it aims to create the most popular large-scale reality show this summer.

Program content positioning: "I want to eat!" As the name suggests, each episode of the program uses food as the theme and invites celebrity guests to play various games and finally eat delicious food. In addition to the fun and entertainment of the games, this program will also At the same time, various delicacies and simple recipes are introduced to the audience.

Audience positioning of the program: Taking into account the target market of current variety shows, this program will aim to attract people under the age of 45 and use the celebrity effect of each guest to attract viewers.

The purpose of the program: to promote Chinese food in joy, and to create joy in the pursuit of food. The program will include various types of games and tempting delicacies from all over the world. The entire food production process will run through the program. Games can not only add interest but also increase the temptation of the food, truly achieving the effect of both food and laughter.

3. Program guests

Considering the nature and positioning of the program, we will invite celebrities from various fields, of course, mainly entertainment stars. In order to expand our audience, we will not only invite popular niche actors and actresses, but also celebrities whose main fans are between the ages of 35-45. With the popularity of "Where Are We Going, Dad" and "Running Man", celebrities are more willing to participate in reality shows, and the games they can accept are becoming wider and wider. At the same time, the fierce competition in various movies and TV series of the same period also requires celebrities to participate in such programs. Variety shows promote their own work, so it is feasible for us to invite these stars.

Of course, if possible, we hope to invite business celebrities to participate, such as well-known executives of well-known companies, Internet celebrities like Wang Sicong, etc. However, the possibility of such guests being invited is low, so this is just a hypothesis.

4. Column Type and Features

The program type of "I Want to Eat" is a celebrity reality show. Mainly considering that the most popular variety shows at the moment are reality shows. It is initially estimated that China's reality shows Variety shows are still in the growth stage and will still have a large number of potential viewers. However, to stand out from the various reality shows, we must focus on innovation and popular taste, and the "I Want to Eat" program is different from other reality shows. , its program features are as follows:

Innovation: The "I Want to Eat" program is no longer just a collection of games, but a combination of food themes that are popular now and in the future, running through the entire program. . While playing the game, you can also learn the cooking methods of traditional Chinese food, which perfectly combines entertainment, cooking teaching and the promotion of traditional Chinese food culture.

Educational: The educational nature of this program is reflected in two aspects. One is the educational dissemination of cooking methods and food culture; the other is considering that our audience also includes many primary and middle school students, so our games are Convey to minors the view that food is “hard-earned and should be cherished”.

Entertainment: As a variety show, entertainment is essential. Our entertainment is not only reflected in the game process, but also in the food production process. Appreciating the food production process is also a kind of entertainment. Visual enjoyment.

Inspirational: "I Want to Eat", as the name suggests, means that in each episode, through their own efforts in each level of the game, guests can obtain the final ingredients for making delicious food and eat what they want. In order to reflect the inspiration of the process, we asked these invited celebrities who are not burdened by food and clothing to participate in some entertaining and challenging games.

Through these characteristics, I believe this program can achieve impressive ratings.

5. Basic style and form of the program

Program style: entertainment, comedy, adding fun to the program through various games, post-editing, themed food and interactions between stars.

Basic content: Each program has a theme dish, and n celebrity guests are divided into n groups to compete. Each group must participate in various related games to get enough ingredients to make our final theme dish. , the successful group obtains the material, and gives all the required ingredients through the previous game show group. The final game will be played among n groups of obtained materials. It is guaranteed that one group will win in each period, and the successful group shouts Our program slogan: I want to eat delicious food! Summon the final product to appear. While each group is playing the game, the process of the chef making food can be inserted in the form of camera switching, or the entire process of food production can be added to each game session to achieve the purpose of teaching the method.

Program format: outdoor recording

6. Host

Option 1: Similar to "Running Brothers", select more than 4 permanent guests to serve as program hosts People, the main game orders are given by the PD behind the scenes, and other guests are invited to participate in the game in each issue. Such a choice will not destroy the integrity of the entire game because of the presence of the host. The initial candidates are Ou Di and Wang Han, who have both hosting and acting experience, Du Haitao for comedy, and Zhang Han or Jing Boran for appearance.

Option 2: Choose a host to host. The host should have rich experience in hosting variety shows. I think the suitable candidate is He Jiong. In each issue, other celebrities are invited. The main job of the host is to introduce the theme and guests, promote the program, give games, and provide timely explanations of the game process.

7. Broadcast information

Because the hosts we choose are basically from Hunan Satellite TV, I hope this program can be broadcast on Hunan Satellite TV, and the broadcast format will be weekly. It will be released in early July this year, just in time for the summer vacation to attract the student crowd. The specific time is to choose the prime time of the reality show: 10 to 12 pm or 9 to 11 pm. The reality shows released at the same time include Hunan Satellite TV's "Where Are We Going, Dad 3", but because most reality shows They all choose to be broadcast from March to June, so there are not many competing programs at the same time, so they choose to be broadcast on Saturday nights behind "Happy Camp". In addition, late-night food broadcasts are tantamount to quenching thirst for the audience, which is even more tempting.

8. Specific examples

Saturday, _month__, 20__, "I Want to Eat" Issue _

Topic: Chongqing Hot Pot, Wow!

Program guests: (Resident) Wang Han, Ou Di, Du Haitao, Zhang Han;

Special guests: Lu Han, Xie Na, Zhao Liying, Huo Jianhua (promoting "A Thousand Bones" )

This program*** is divided into four links, collecting hot pot base and hot pot ingredients respectively, and dividing them into two groups to compete

Link 1: Making of hot pot base

Game: Memory related

Specific rules: Mix the items required for hot pot base ingredients and other distracting things in pairs, and give each group 30 seconds to memorize the contents of each item. Arrange the positions, and then fasten them with bowls. The two groups will reveal the location of the hot pot base ingredients they remember. If the pairing is successful, the group will get the ingredient. The first person to get all the ingredients will win and be eligible to learn the authentic Chongqing hot pot base ingredients. Make and get a ready-made hot pot base.

Session 2: Obtaining meat materials

Game: Water relay

Specific rules: Set up a game level every 200m on the water, with four people in each group Participate in a relay, and the one who completes all tasks in the shortest time wins and gets any meat ingredients he wants for shabu-shabu.

Session 3: Vegetable Platter

Game: Blind Man Touching the Elephant

Specific rules: Two people in each group are blindfolded, and the two people convey the answers by posing like the blindfolded person The group that guesses the content on the board most correctly within the specified time wins and gets a platter of seasonal vegetables.

Session 4: Two groups compete for materials

Game: What do you want to say

Specific rules: The two teams are the offensive and defensive teams, and the offensive team receives the question That is to say, let the other party say a sentence, and then through the conversation between the two parties, try to find a way to say this sentence without the defender noticing it within the specified time. The defender must speak and cannot delay the time. If he realizes what he wants to say, The defending side wins, and the winning side can choose a raw material from the opponent's hand and add it to its own side and exchange offense and defense until all the raw materials of one side are lost. If the winner has not been decided after the round, the side with the most wins wins.

The winning team shouted: I want to eat hot pot, and then I can enjoy the delicious food. The loser will be punished by washing the tableware.

9. Rating Analysis

First of all, the time we broadcast is on Saturday nights during the summer vacation. During this time, there are students on vacation. It can be said that our student audience has reached a large size. At all levels of potential, students from all grade levels may have the opportunity to attend our programs. Secondly, the broadcast after Saturday Kuaiben can delay the broadcast of some Kuaiben viewers, and this time period is always the finale program of Hunan Satellite TV, which will attract much more attention. At the same time, most of the guests we invite are popular or celebrities with relatively high reputations and followers. They generally have promotional tasks for the same period of works. For a single issue, they will have different focuses and different main audiences. Finally, the program is highly attractive both in terms of innovation and interest, and is in line with the tastes of today's young people. The theme of each episode is more likely to arouse heated discussions on the Internet.

Based on the above analysis, it is conservatively estimated that this program can maintain the ratings advantage of previous programs of the same period.

10. Program slogan

Our slogan has been mentioned in the previous introduction: "I want to eat, I want to eat delicious food!"

This slogan emphasizes the title of our program "I want to eat!" and also hints at the main content of our program: eating delicious food. The strong emotional expression reflects the difficulty of eating delicious food and the setting of the game part of this program. At the same time, the entire slogan is short, powerful, and catchy, which deepens the audience's understanding of the positioning of our program. "Food" also emphasizes the theme of our program, which is very tempting.

2022 entertainment program planning plan 2

1. Basic situation of the column

(1) Market and audience analysis

1. At present , there are many large-scale entertainment programs in various provinces and cities in my country, but the format is single. The current main forms are divided into two categories. One is to invite celebrities to participate in activities, showcase their talents, and promote music records.

The first category is the talent show. Under the leadership of Super Girl, civilian talent show columns have sprung up all over the country, but none of them have the ability to surpass "Super Girl". Most of them are overshadowed and lackluster, and the ratings have only slightly improved. It is difficult to become a famous column. Under the impact of civilian programs, celebrity participation programs cannot play the leading role. Civilian talent show programs are increasingly prosperous (Very 6+1, Avenue of Stars, etc.). Therefore, civilian talent show programs have become the main direction of current entertainment programs. However, single talent shows and talent shows have the same format and lack new ideas, which reduces the nature of entertainment. From the current point of view, the main audience of large-scale entertainment programs is still teenagers (12-35 years old). They love fashion, chase fashion, and like excitement. Passionate and persistent, he is a loyal supporter and participant of entertainment programs. "Show Heroes" (tentative title) is a large-scale entertainment program based on the current form that integrates civilian participation, talent shows, auditions, and entertainment. It includes stages, locations, games, talents, and audience interaction, making the atmosphere of the scene It is a great show, the contestants are ordinary, and there is no threshold for the program and the audience, so that every young person who is young and fashionable and loves excitement can show off, and middle-aged and elderly audiences can also enjoy it.

2. Column design

(1) Column name

1. Tentative name: "Xiu Xia Zhan"

(2 ) Column positioning

It is a variety show and game show that showcases the main entertainment content with civilian participation. It is a recorded program (time is 1 hour).

(3) Column style

Tension, enthusiasm, excitement, youth and fashion.

(4) Section design 1, fledgling 2, practicing behind closed doors 3, born out of nowhere 4, galloping on the battlefield 5, chivalrous tenderness 6, martial arts struggle 7, Huashan Fengchan

Section description :

The first section is for newcomers, which can provide an introduction to the players and a preliminary showcase of their talents.

The second part can be described as an outdoor scene. The contestants received guidance from famous teachers and worked hard to practice their talents. (such as the very 6+1 training model) interspersed with trivia, jokes, experiences, etc.

Other sections can be set up to treat other players, such as crossing mud pits, walking on single-plank bridges, and crossing suspension ropes, to make players fall into the mud or water and become embarrassed. Or search for things, and exciting games such as snakes and lizards appear to enliven the atmosphere of the program and enhance the watchability of the program.

The contestants will be scored in each link, and the total score will be calculated together with the text messages at the end.

The talent competition has judges and audience voting to achieve interaction.

There are five male and female contestants in each period. In the final round, one male and female contestant will be selected to compete, with cheering teams cheering on the scene.

(5) Host

Young and beautiful, lively and cute, dressed fashionably.

(6) Hot Spot Analysis

1. The content of "Xiu Xia Zhan" is novel and the structure is unique. It has opened up a new field of TV entertainment programs, introduced the most popular and fashionable TV entertainment programs, and created a new entertainment method. It is a powerful impact on the current TV entertainment program market that is full of stereotypes and has no new ideas.

2. "Xiu Xia Zhan" integrates a variety of entertainment program elements. The program has both game and variety show elements, as well as competition and talent elements. The genres are rich and complement each other, so the audience can get what they want.

3. In most TV entertainment programs, the main players are invited celebrities, but the main participants in "The Showman" are ordinary civilians. And includes drafts, competitions, and entertainment forms. With enhanced ratings, the program will have different attractions.

4. "Xiu Xia Zhan" has a relatively strong ability of continuous innovation. The content of this column section can be continuously innovated to make it more interesting. Make the program always new and constantly developing.

3. Income-generating ideas

The target audience of "Xiu Xia Zheng Hegemon" is the fashionable young people. They are young and curious and pursue exciting entertainment. This column will have a great impact on them and will have a great impact on them. It can attract their attention and increase the ratings. The columns can be interspersed with soft advertisements introducing attractions or amusement places. Providers, etc. will be interested in this program. Advertisements in the program can take the following forms:

(1) Naming.

(2) Co-organizer.

(3) Standard version.

(4) Prizes provided.

(5) Venue advertising.

2022 Entertainment Program Planning Plan 3

1. Column Background and Purpose

With the development of society and economy, people’s cultural level is getting higher and higher , pursuing taste more and more. Generally speaking, viewers tend to watch TV with an entertainment mentality and a curiosity for knowledge. In order to let the audience gain something while being entertained, this program was launched. Our purpose is: leisure and entertainment, stimulating creativity, and interpretation of classics.

2. Column positioning

Young people with certain knowledge and cultural accomplishment

3. Broadcast period

"Creative Classics" The column is a daily broadcast column, so it can win high ratings and a fixed audience. It is broadcast every night just after the prime time of the TV series, and each slot is 30 minutes.

9:50~10:20 every night (first broadcast), 1:00~1:30 noon the next day (replay)

4. Column process

① "Famous Drama Square" (10 minutes)

Mainly broadcasts some high-grade and high-level humorous short dramas. One 5-minute episode, ***2 episodes per issue. The content can be adapted from classics or popular works, but it must be humorous and tasteful.

②"Daily Classics" (10 minutes) recommends a certain number of excellent films, music, books, dramas, etc. every day. The audience can watch it live and experience the mystery and classics.

③"Creative Tips" (5 minutes) broadcasts life ideas, tips, or introduces some things to collect the audience's associations. This column can be conducted as a reporter's interview.

Some animations can be added. The content of this column needs to be constantly updated and cannot be too fixed.

④ "A Corner of the City" (5 minutes)

A city often hides countless secrets. Similarly, a city always has countless creative and exquisite shops hidden in the streets. some corner. They need to be discovered and known to more people. We need to “dig” them out, which may be helpful to young entrepreneurs. It will open up the minds of friends who are interested in starting a business and make them more creative when starting a business.

5. Host style

A male and a female host partner. Temperament: Humorous, lively, but not frivolous; speaking with connotation, but not serious; speaking creatively, but also funny.

6. Program style

The program should be as refined, rich, and aesthetic as possible, rather than just a few people appearing monotonically in the camera.

7. Staff composition

2 hosts; 2 reporters (location hosts); 5 videographers; 1 director; 1 editor; 2 planners (creative people) name; 2 screenwriters; 1 manager (external marketing); 1 artist.

8. Equipment and location

Studio; synthesis production machine room; 2 sets of cameras and pickup microphones for outdoor shooting.

9. Process and procedures

"Famous Drama Square" can contact various production companies and ask them to produce short plays, and we will spend money to buy their works; we can also produce short plays ourselves. Broadcast after the drama; or broadcast directly after finding a classic.

"Daily Classics" first finds more classic things or books, music, videos, art, etc. that are highly praised by everyone, and shows the classic parts to everyone, in a way that the host shows and introduces them (mainly in the form of Mainly display) "Creation. "Highlights" will use on-location hosts, reporters, artists, creative planners, etc. Its content is tentatively defined as the content in the "column process", but it is likely to change over time. In "A Corner of the City", viewers can win prizes to collect the unique shops they discover.

10. Funding sources

We can contact the production company to cut our programs such as "Famous Drama Square" into CDs and release them to the market. Distinctive ideas are compiled into books or software and sent to the market for sale. In addition, for programs like "A Corner of the City" we can charge within the column because the filming has already advertised the business.

11. Forecast of prospects

This program is not very commercial, which may lead to insufficient funds. Moreover, when making such a program, we must pay attention to innovation and the degree of classicness.

Therefore, we must not let down our guard. During the running of the program, once a problem occurs, it should be changed immediately to avoid hidden dangers.

2022 Entertainment Program Planning Plan 4

Background:

With the development of society, today’s entertainment era is about to reach a new height, but as of now Looking at entertainment variety shows, they are far from reaching a certain level, or there is still a lot of room for improvement. Today's entertainment programs copy each other. Basically, the entertainment programs of each station are very similar like brothers. Therefore, if you want to be recognized by the audience, you need to reform and innovate some aspects of the entertainment programs to follow the speed of television development.

Program positioning:

A large-scale entertainment program that focuses on celebrity guests and is supplemented by fan audience participation. It provides a comprehensive understanding of the celebrity guests and 360-degree interaction with the stars.

Audience audience:

Mainly the young generation in their 80s and 90s, supplemented by those in their 60s and 70s

Program duration: 50 minutes

< p> Overview of the program flow:

Focusing on entertainment and interaction, the program is completely TVized through several major sections, and the sections are processed and created to make it more watchable.

A large-scale entertainment program that mainly focuses on celebrity guests and is supplemented by the participation of fans and audiences. It provides a comprehensive understanding of the celebrity guests and 360-degree interaction with the stars.

Mainly focused on the young generation in their 80s and 90s, supplemented by those in their 60s and 70s

50 minutes

Mainly focused on entertainment and interaction, through several major sections The program is completely televised, and the sections are processed and created to make them more watchable. The sections are divided into off-site and on-site.

Section settings:

For example, the guest in this issue_

(Offsite) Open the mobile phone SMS and Yahoo network interaction platform, and interact with the Yahoo network from SMS 20 viewers are randomly selected from the platform. Let lucky spectators have close contact with _ outside the venue, and play interactive games at off-site tourist attractions around a certain theme. Fans can also experience a day's life with _ stars or experience a day's life with _ ordinary people. (The off-site activities are interesting and sufficiently televised so that the audience can experience the fun, stimulate the enthusiasm of the audience to participate, and heat up the SMS platform and Yahoo online interactive platform. At the same time, this link is not only suitable for the younger generation to watch, Middle-aged people also find attractions in it. The activities need to be discussed in the specific implementation, so I won’t go into details here. )

(Onsite) Extract another part of the enthusiasm from SMS and Yahoo online interactive platforms. audience.

On-site process:

1. TV and movie editing

Combine the most exciting part of "Come on, Good Man" that _ participated in and _ participated in Other large-scale events are edited so that the guests can be introduced by playing a VCR after the host's opening remarks.

2. Stage performance

After the introduction, invite the guests to sing their representative songs live, and then use modern electronic instruments and musicians to combine the guests’ songs Re-create it and have it sung by the fans (no, you have to make it sound better to the audience), and then sing a song with the fans and interact with them.

3. Play the off-site VCR video (play the clipped part)

4. "Scouting" - through the investigation or revisiting of some little-known _ by off-site reporters He "excavated" his stories and visited _'s school to "excavate" his "past", and visited people who had a profound impact on him or who were of great help to his achievements today, and reviewed the hardships and happy moments along the way. Viewers share.

5. Interact with the live audience

6. Interview

Conduct on-site interviews with _. The atmosphere of the interview can be positioned as a relaxed and natural state. The interview area should be The stage design is carried out according to the positioning of the interview. Naturally, the venue should be divided into two areas (one is the stage performance area and the other is the interview area). The content of the interview can answer some popular news about _ in society and the yahoo network interactive platform and the audience. Fans can talk about the questions raised by _, and can also talk about some stories in the process of becoming famous (in accordance with the curiosity of the audience)

5. Stage performance_Program performance

6. Interact with the audience

7. Ending song (_ sings his/her favorite song instead of the audience’s choice, and finally part of the audience comes on stage to sing everyone’s favorite song with__)

Note: The host needs to be entertaining in some aspects, such as stimulating the atmosphere of the scene. Some aspects cannot be treated in an entertaining manner, such as interviews. It is best if the interview is relaxed and natural)

2022 Entertainment Program Planning Plan 5

1. Program Name

"Father's Shadow Puppet Show"

2. Program Type

Variety Entertainment Category

3. Program Summary

This program is a program under the banner of "Dreams Come True for You". Through the shadow play performance prepared by the guests for the old father on Father's Day, one of the old father's wishes was fulfilled and he gave his father the "best Father's Day gift" with his love.

4. Theme of the program

Fathers love like mountains, and forbearing fathers use their half-life efforts to help their children realize their dreams, and selflessly sacrifice their own wishes for this. By recording the ups and downs of the guest's journey to realize his father's dream, as well as the tender moments when the final result was presented, it brought a different kind of touch to the old father, and also allowed the audience to get closer to the psychological world of the elderly at home and increase their companionship and care.

5. Program guests

Chen Haotong, an ordinary urban white-collar worker. I left my hometown and worked hard in Beijing for many years, and I didn’t go home to visit my parents for a long time. My father loves shadow puppet shows very much, but he has never been able to watch a formal shadow puppet show. Now he is bedridden and unable to go to the theater to fulfill his wish to watch shadow puppets.

6. Preparation

The program team helped Chen Haotong raise funds to realize his dream through online crowdfunding. When everyone kindly raised funds for him, it also increased the attention and influence of the show.

7. Program content

Session 1:

1. Chen Haotong called his father and said that he was busy with work on Father’s Day this year and could not go back to watch it. He did.

2. Play VCR to briefly describe the crowdfunding process, and attach blessings from netizens.

Session 2: Start the journey to realize your father’s dream

1. Visit the most famous local shadow puppet master and explain the purpose of the trip. Use your actions to move him and agree to help him realize his dream.

2. After persuading the shadow puppet master, we will arrange a new play with the master’s shadow puppet troupe. The play will show the touching things or unforgettable details that my father did for me when I was growing up (such as: my father watching My back/father driving me to school on a tricycle in the rain) and so on.

3. Start learning shadow puppetry from scratch.

4. Rehearse with the shadow puppet troupe.

Note: Show the ups and downs encountered in the routine and rehearsal, as well as the plot of overcoming the difficulties in the end.

Session 3:

On Father’s Day, without the family knowing anything about it, a shadow puppet troupe came to my home.

1. The shadow puppet master knocks on the door and explains his identity and purpose: to perform a shadow puppet show for his father. (Chen Haotong disguised himself and hid behind)

2. Start the performance after all the props are ready.

3. As the shadow puppet show ended, the son suddenly stood up from behind the shadow puppets and walked up to his father to surprise him. Everyone stood up to say Happy Father's Day to the old father.

Session 4:

The shadow puppet troupe and Chen Haotong’s family sat together and shared the warm moments with their father when they were children.

8. Summary

Fathers are the backbone of the family. They are tolerant and do not show their deep love to others. Gradually, they get older. On Father's Day, everyone should go back and spend time with their parents, enter their inner world, help them realize their unfulfilled dreams when they were young, and pass on the love during their lifetime.

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