Article 1 Planning scheme of Lantern Festival activities
I. Activity objectives 1, actively participate in exchanges, discussions and other activities, and * * * plan the celebration of the Lantern Festival.
2, full of expectations for the Lantern Festival celebrations, * * * to create a festive atmosphere.
3. Have a sense of division of labor and cooperation, and know how to complete the task through everyone's efforts.
Second, the activity preparation
Photo exhibition board of children's Lantern Festival the year before.
Third, the activity process
1, enjoy the photo exhibition board, and stimulate the desire of * * * to decorate the holiday environment and prepare for the holiday activities.
What festival are these photos about? What is your's mood when celebrating the Lantern Festival?
② What activities are you going to carry out this year's Lantern Festival? What preparations need to be made.
2. Design a "Lantern Festival Preparation Worksheet" and assign tasks. Each group will discuss according to their own tasks.
(1) Teachers and students * * * agree on the "Lantern Festival Preparation Worksheet" (including preparation contents, responsible person, completion time, completion time, environment, programs and posters)
(2) Free grouping and assignment of tasks.
(3) Each group discussed around their own tasks.
(1) what materials do you need to decorate the environment? What to decorate?
② What programs are prepared? Who will be invited to our Lantern Festival celebration?
③ What should be on the poster?
3, collective exchange group opinions, complement each other, * * * with perfect scheme.
Fourth, the end of the activity
1, evaluation
2. Summary
Chapter 2 Planning Scheme of Lantern Festival Activities
First, the purpose of the event is to further enhance the restaurant's popularity in the local area by holding a series of promotional activities during the Lantern Festival, so that customers can feel the restaurant's influence and popularity in the local area, attract customers and expand consumer groups, thereby well increasing our operating income and expanding brand influence. Do good word-of-mouth marketing locally.
Second, the content of the activity
According to the festival characteristics during the Lantern Festival, choose the promotion method that suits you.
Third, the interior decoration and atmosphere
1, the restaurant storefront posted some pictures related to Yuanxiao and posters of promotional content in the store, mainly in red, highlighting the festive atmosphere of the festival.
2. The restaurant will arrange gift booths on weekends to promote the dining guests.
3. Starting from the beginning of February, relevant publicity materials will be broadcast in the store at noon and evening every day for a certain period of time.
Fourth, advertising
1, leaflet.
2. Newspaper advertisements.
3. Poster making.
Explanation: Franchisees with advertising needs can contact the planning department in advance to make publicity renderings and do a good job in advertising preheating in advance.
V. Division of Promotion
1, the distribution of leaflets is completed by relevant departments.
2. Individual customers and regular customers are specifically responsible for the booking work of each store.
3. The store manager is fully responsible for the promotion and booking.
VI. Specific promotion activities
1, "Large-scale group meal promotion activities"
Activity content: During the activity, all customers who come to our restaurant for dinner can enjoy different discounts according to the corresponding number of people (except the 15th day of the first month).
2 people-4 people can enjoy a 10% discount.
5 people-8 people can enjoy a 28% discount.
9 people-12 people can enjoy a 7.8% discount.
Lantern Festival is also the day when China people are most willing to spend money. Obviously, there is much to be done on how to develop the Lantern Festival market. So how should the catering industry seize the business opportunities contained in Yuanxiao consumption? Of course, first of all, do a good job in market research, accurately grasp the changing trend of people's consumption during the Lantern Festival, and then formulate a targeted promotion strategy. From the new changes in residents' consumption during the last two years, it can be seen that there are three obvious characteristics of Yuanxiao consumption:
The catering industry should grasp the following holiday service-oriented management methods:
A, housewife type. That is, the hotel distributes complete sets of semi-finished products or clean dishes for citizens' families instead of housewives' "busy year" activities of steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.
B, arranged. That is, the hotel reserves the New Year's Eve or holiday family dinner for the citizens to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, good quality and low price, facing the public and serving the public, launch many recipes such as "respect for the elderly", "love banquet", "care banquet" and "family reunion" in order to attract the working class to themselves and expand the target market.
C, series type. In order to meet the consumption needs of modern people, restaurants and hotels should offer family-oriented New Year's Eve banquets, "rent chefs", and open rooms, karaoke rooms, bathrooms and other leisure facilities and places to residents, so as to attract residents to entertain themselves in the hotel for the Lantern Festival.
At the same time, the operators of the catering industry should also make a fuss about cultural taste. It is necessary to set up a platform with food culture, so that people who have worked hard for a year can have a relaxed, enjoyable and interesting meal. Restaurants, restaurants and teahouses can offer photography exhibitions of calligraphy and painting, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and activities of famous chefs teaching customers "unique dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.
2, marketing activities should work hard in the following aspects:
One is cheaper than ten loves. At the end of the year, with the aim of sincerely rewarding consumers, merchants should carry out discount sales, buy large items and give small items, "make profits every day, offer discounts every day" and other promotional activities.
Layout and decoration of the Lantern Festival in the hotel;
(1) Put a pair of golden couple at the main entrance, which will be extended to the Lantern Festival. The hotel will provide photo-taking service (guests should pay for the photo development).
(2) Hanging all over the sky on the peripheral plants of the hotel, standing a large pot of kumquat on both sides of the main entrance of the hotel, and hanging red lanterns on the ceiling. Colored flags are pulled obliquely on the peripheral lawn.
(3) The banner "Happy Chinese New Year from XXX Hotel" is hung at the gate.
(4) Basalt couplets on both sides of the gate, such as "Golden Cup Drunk and Dry Kunda" and "Jade Rabbit welcomes the Spring in New Year", are horizontally approved as "Congratulations on the New Year".
(5) Paper-cut patterns of the Year of the Ox and the Zodiac are posted on the glass doors on both sides of the hotel lobby.
(6) Two staff members (selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under the age of 10 who come to the hotel for dinner.
(7) On the third and fourth floors, colorful flags are inserted in the balcony railings.
Article 3 Planning Scheme of Lantern Festival Activities
In order to make the people in the whole region have a happy, festive and peaceful traditional festival, according to the specific deployment of this year's Lantern Festival in xx city and the actual situation in our region, the following plans are put forward for the Lantern Festival in xx district: 1. Guiding ideology.
Adhere to the xx spirit of the Party as the guideline, take the construction of harmonious culture as the foundation, thoroughly implement the spirit of the working conference on the construction of famous cultural cities in the city and the working conference on the construction of famous cultural districts in the district, vigorously prosper public welfare cultural undertakings, make full use of the carriers of various festivals, extensively carry out all kinds of mass cultural activities that the masses love and can actively participate in, drive and lead the masses to participate in mass cultural activities, build mass cultural undertakings, meet people's new needs for spiritual culture, improve people's quality, enhance urban cultural taste and promote.
Second, the activity time
The twelfth day of the first lunar month-the sixteenth day of the first lunar month.
Third, the content of the activity
1, cultural (sports) center plate.
During the Lantern Festival, a main lighting area will be set up in the newly-built cultural center, and cultural facilities such as theaters, exhibition halls and cultural squares in the cultural center will be fully utilized to carry out lantern festival activities. Around the Lantern Festival, activities such as the opening ceremony of the 20×× Year Lantern Festival, the lantern festival with folk characteristics, the grand exhibition of Chinese food culture, the exquisite exhibition of Lantern Festival calligraphy and painting, the exhibition of mass cultural achievements, and the oil painting exhibition of China's powerful young people will be held in the Cultural Center. There will be a big performance of Lantern Festival literature and drama in xx Square.
2. Street and Management Committee Plate.
Urban streets, management committees and other relevant units should carry out light show activities in communities, parks, squares and main roads according to local conditions, so that citizens can enjoy and make lights at their doorsteps. Xx street should focus on the deployment of Lantern Festival activities around xx Park, xx street should implement the layout of Lantern Festival in People's Square, xx street should mainly decorate the Lantern Festival points in xx Park, xx street should carry out good Lantern Festival activities in xx section, and the management committee should deploy the Lantern Festival layout in xx section and along xx coast. In addition to the lantern show, all the streets in the city and the Hunan Provincial Management Committee and other relevant units should hold various cultural and entertainment activities during the whole Spring Festival, such as cultural performances, social dramas, special snacks, flower displays, books and periodicals promotion, homemade lantern competitions, singing in the cultural arena, folk arts and handicrafts, etc., and strive to make the Spring Festival lantern show in our district reflect the characteristics of large scope of activities, wide mass participation, novel form, rich content and festive atmosphere.
3. Town (field) plate.
Towns (fields) should combine Lantern Festival activities with local cultural heritage and folk customs according to the actual situation and the creation of a rich and harmonious new countryside, and focus on the overall requirements of this year's Lantern Festival activities, so as to enrich the festival cultural life of rural people, highlight local cultural characteristics, increase rural cultural atmosphere and enhance rural cultural taste with activities such as folk art performances, social dramas and cultural performances with local characteristics.
Fourth, the responsible unit
According to the designated area, the administrative committee of xx tourist resort should organize the implementation and safety of activities.
V. Schedule of activities
1, lantern festival preparatory stage.
Convene a meeting of members of the organizing Committee and office staff of the Lantern Festival; Towns, streets and relevant units to develop and report the lantern festival activities; Preparation for lantern festival activities; Members of the Organizing Committee of the District Lantern Festival inspect the preparations for each lantern festival.
2. Lantern Festival activity stage. All lantern festival activities in the whole region are in full swing.
3. Lantern Festival summary and commendation stage. According to the lantern festival point, seat lights, activities and other conditions, the activities of the Lantern Festival will be selected and commended and rewarded.
VI. Activity Requirements
The annual Lantern Festival is a traditional festival cultural activity in our region. It is a festival activity with the widest scope and the largest number of participants among all festival activities. Therefore, it is very important to do all the preparations for the Lantern Festival. All relevant departments at the district level and towns and streets should carry out the Lantern Festival activities with a positive attitude and a high sense of responsibility.
1, to improve the organization. The organizing committee of the Lantern Festival, which is attended by the relevant leaders of the district committee and district government and the heads of relevant departments, units and sub-district offices, has been established in the district, and is responsible for organizing and coordinating the activities of the Lantern Festival in the district, and an activity office has been set up to specifically organize and implement the Lantern Festival activities. Towns and streets should also set up corresponding lantern festival activities leading groups to organize and carry out the Lantern Festival activities of their own units.
2, to implement the responsibility. All departments and units should not only clearly define the division of labor and implement their responsibilities, but also closely cooperate and strengthen coordination, so as to do a good job in the activities of this year's Lantern Festival. The district government office should be responsible for the command and coordination of the whole lantern festival activities; The propaganda department of the district party Committee should coordinate the news media such as radio and television stations and newspapers, and do a good job in publicity and reporting during the Lantern Festival; The Bureau of Radio, Film and Television Press and Publication of the District will plan and organize the activities of the Lantern Festival, timely summarize and grasp the situation of each lantern festival, draw up plans for city and district leaders to go to each lantern festival to inspect and watch the lanterns, and organize and carry out the appraisal work of each lantern festival; The district public security bureau shall, according to the overall arrangement of the Lantern Festival activities, formulate the safety and security work plan of the Lantern Festival, and be responsible for coordinating the security, fire fighting, traffic and other safety work of each lantern festival point during the Lantern Festival activities; The district power supply bureau should ensure the electricity consumption of each lantern festival point and guide the safe use of electricity; The district health bureau should strengthen the health and epidemic prevention work of the activities related to the Lantern Festival to ensure the health and safety of the public; District Construction Bureau should cooperate with all relevant units to carry out Lantern Festival activities in parks, squares, etc. District Urban Management Law Enforcement Bureau should strengthen the city management during the festival; The district finance bureau should implement the corresponding activity funds, etc. All streets and relevant towns and units should conscientiously do a good job in launching, organizing, coordinating and guiding lantern festival activities around the region to ensure the safe and orderly conduct of Lantern Festival activities in the whole region.
3. Ensure safety. Lantern Festival activities are large in scale, wide in scope, with many participants, and the organization work is relatively difficult, so strong measures must be taken to guarantee them. First of all, the arrangement of activities should be small and decentralized, which is both festive, lively, safe and peaceful. Secondly, there should be a relatively perfect security work plan, taking into account the details of every security issue in the process of activities and implementing them one by one. Finally, in the specific implementation process, we should earnestly implement, strengthen duty, implement safety responsibilities, and do a solid job in the safety and security of this year's Lantern Festival activities.
While carrying out Lantern Festival activities, it is hoped that all streets and relevant towns and units will report the Lantern Festival activities plan and the development of Lantern Festival activities to the Office of the Organizing Committee in time, so as to grasp the situation in the whole region and strengthen communication between relevant departments. After the Lantern Festival, all streets and relevant towns and units should also conscientiously do a good job in selection and recommendation, and report to the office of the Lantern Festival Organizing Committee the distinctive lantern festival spots, excellent seating lamps and innovative activities.
Article 4 Planning Scheme of Lantern Festival Activities
1. The purpose of the activity is to carry forward the national culture, guide students to experience the lively atmosphere of traditional Lantern Festival activities in China, and understand the colorful festival culture. The school will organize students to carry out small and diverse Lantern Festival activities. Through activities, create a happy, peaceful, healthy and upward holiday atmosphere, and cultivate students' attitude of active exploration, division of labor and cooperation, and willingness to share.
Second, the theme of the event: the golden pig welcomes the spring and makes the Lantern Festival happy.
Second, the activity time
Winter vacation in 20×× years and the afternoon of February 19,12:15.
III. Contents and Specific Arrangements of Activities
(A) Preparation (winter vacation)
Carry out the action of "making lanterns skillfully and having unlimited creativity", and cultivate students' ability to use their hands and brains and the habit of energy saving and environmental protection. -the class teacher is responsible for
(2) Theme Activities (Lantern Festival Day)
1, create a rich activity atmosphere
(1) The electronic screen scrolls and plays traditional festival cultural slogans, nursery rhymes, etc. to create a festive atmosphere. -xx is responsible for
Slogan-golden monkeys welcome the spring and make fun of the Lantern Festival. Happy Lantern Festival, you and I laugh together. Experience the folk custom of Lantern Festival and promote Chinese civilization. Carrying the tradition of New Year Festival and building campus culture. Feel the customs and yearn for a better life. Flower viewing lights create a festive atmosphere; Guess riddles and feel the rural customs; Make dumplings, experience holiday life ...
"Lantern Festival" nursery rhymes-Lantern Festival on the fifteenth day of the first month, celebrating the beating of gongs and drums, knocking the lion's hair, celebrating the arrival of a spring. Campus lanterns are hung on the treetops, and the classroom is full of raw materials. You rub me and make Lantern Festival, and you are happy to clap your hands and laugh.
(2) On the morning of the same day (before the flag-raising ceremony), under the unified arrangement of the school, each class will hang four Lantern Festival lanterns (with the class and name clearly marked) in different areas of the campus to create a rich traditional festival atmosphere. -xx is responsible for
(3) The Brigade Department organizes a brigade rally (flag-raising ceremony) to give a keynote speech under the national flag, publicize the traditional festival culture, and let students know the origin, customs and some interesting legends of the Lantern Festival. -xx is responsible for
(4) that morning (or before 2. 19 p.m.), according to the activity content, each class completes the arrangement of the class environment, sticks the window grilles (or riddles) on the north and south glass windows, and hangs lanterns in the classroom. —— The head teacher and deputy head teacher are in charge.
2. "Happy Flower Watching Lantern" activity (Grade 245: the time period between noon or after making dumplings and tasting them; Grade 1-3: After eating dumplings, before school, about 2: 00-3: 00)
Under the leadership of the head teacher, each class visited the homemade Lantern Festival lanterns made by students and parents in an orderly way. —— The head teacher and deputy head teacher are in charge.
3. "Making Lantern Festival skillfully" (12:15 ——13:15)
Under the organization of the head teacher and parents' volunteers, the students carry out activities of making dumplings and Yuanxiao (noon12:15).
The canteen provides glutinous rice balls and vegetable stuffing for each class; The utensils for kneading dough and putting dumplings shall be provided by each class. -xx is in charge of the class teacher.
4. "Happy Taste of Yuanxiao" activity (grade one or three: about1:30; Grade 245: starts at about 2: 00)
Each person has a snack (two Yuanxiao, six small dumplings), so that the children can taste the fruits of their own labor, feel the strong atmosphere of Yuanxiao, and experience the happiness of traditional festivals (three parents volunteers, the head teacher and the deputy head teacher share the happiness with the children). -xx is responsible for
5. Follow-up activities: each class fills in 1 activity record form; Hand in 2 or 3 parent volunteer feedback forms in each class.
Fourth, photography: xx
V. Communication Report: xx
Remarks: 2. Have lunch at11:00 early on the same day.
Article 5 Planning Scheme of Lantern Festival Activities
First, the object of activity: all the staff of the first workshop of standardization.
Second, the activity organization team:
Standardization workshop party workers' group
III. Time and place of activities:
February 19 (Lantern Festival)
12: 30 ——13: 00 to undertake the A-line thread of AB unit (including sub-packaging and various departments).
12:15—12: 45 Weld the door of the long room of unit AB.
12: 30 ——13: 00 The trial delivery unit of the bus will be delivered to the house.
IV. Activities:
A certain number of lanterns are set at the scene, and different kinds of riddles (words, idioms, names, animals, daily necessities, etc.) are pasted under the lanterns, and each riddle is arranged with a serial number. After employees guess the corresponding results according to the riddles at the scene, they go directly to the prize-winning place set at the scene to quote the serial number corresponding to the riddles, and check whether the answers are correct or not, and a beautiful souvenir can be obtained if the results are correct.
The specific guessing program is:
1, participate in solve riddles on the lanterns activities according to the site settings.
2. After guessing the riddle, remember the serial number corresponding to the riddle and go to the prize-winning office to check the riddle.
3, the answer is correct to receive prizes; The result is wrong. Continue to participate in the activity.
V. Precautions:
1 All participating employees should consciously abide by the rules of the competition, and do not damage lanterns or tear riddles at will.
2. After each employee receives a prize for each activity, he will not be rewarded if he participates again!