0 1 linear features

Point, line and surface are important elements in painting, while linear elements are basic morphological elements in packaging structure. Lines in packaging structure can be roughly divided into two categories: one is body lines, and the other is decorative lines. Shape line is often said to be the outline, and decorative line is a decorative element that does not change the shape on commodity packaging.

Lines have their own emotions and expressions. Lines can be roughly divided into vertical lines, curves, horizontal lines, diagonal lines and so on. Vertical lines give people a sense of strength; Curves give people a soft, tactful, smooth and delicate feeling, which is common in women's cosmetics packaging; The horizontal line gives people a sense of stability; Diagonal lines give people a sense of movement, which can often be seen in the packaging of sports products.

02 block design

Block composition method is also called block combination method or block addition and subtraction method. First, we need to take a basic block as the main prototype, and then add, subtract or combine this basic block to form a new structure. There are many ways to form a block, and there are often unexpected results. In the design process, we should pay attention not to be too complicated, pay attention to the relationship between the part and the whole, and pay attention to the sense of space and hierarchy, so as to make the packaging structure harmonious and unified.

03 bionic elements

Bionic elements refer to structural elements obtained by simulating and refining the shapes of animals and plants in nature. It is interesting to make the packaging shape according to the processing and refining form.

04 texture elements

People can feel the softness and hardness, roughness and smoothness of objects through touch. When people buy goods, they first see them and then touch them. You can influence your inner feelings by feeling the texture changes on the surface of objects, and you can transform them into visual and psychological perception by experience.

Through the treatment of texture elements in commodity packaging, the visual contrast and tactile changes can be increased. Properly handled texture elements can make the goods more distinctive, but if not handled properly, it may make people feel uncomfortable.

05 transparent elements are empty

Through-hole method refers to the penetrating cutting on the complete packaging structure, so that the packaging body presents a hole or hole structure. What is obtained by this method is a kind of packaging structure with a sense of space.

There are roughly two reasons for adopting the permeable element: one is simply pursuing the beauty of modeling; The second is to meet practical needs. Through-air packaging often gives people a sense of bright lines.

06 light and shadow elements

Light and shadow elements are often used in glass packaging. Designers often make certain sections or small structures on packaging, which can produce different effects under the irradiation of light, making the goods more stereoscopic, spatial and mysterious, and often giving consumers a luxurious and high-grade visual experience.