Introduction: Recently when I was browsing Douyin, I saw a meme about cutting wheat. So what does Douyin cutting wheat mean? What's the point of Douyin cutting wheat? Let’s find out more about it with Aixiumei and me! What does "cutting wheat" on Douyin mean?

It turns out that "cutting wheat" on Douyin refers to girls in rural areas. During the busy season of harvesting wheat, in order to find some labor force, especially boys, they will deliberately hook up with some boys. Become a temporary boyfriend, and then let him go home to help cut wheat together.

To describe some girls who take the initiative to seduce boys, they actually have bad intentions. Of course, the following Internet song "cutting wheat" has nothing to do with the memes on Douyin! The video below from iQiyi explains the concept of cutting wheat very well.

For example, the little boy below was playing with his mobile phone while eating in a restaurant, and a girl came to strike up a conversation. It seems like the wheat is about to be cut and there is a shortage of people at home, right?

This is the meaning of cutting wheat. Do you understand?

The ten most popular memes on Douyin

01

Douyin password: Didi ~ Didi!

This one is honking the horn The code-signing behavior first became popular in "Neihan Duanzi". The so-called Duanyou are members of the same family. On the road, one long and two short horns sound "Didi~Didi!". If they get the same response, the other party is Duanyou. Just wave and stop!

Later, there was a similar password on Douyin, but it was slightly different. The password of Douyin is "Didi~Di!" Two short and one long. Don’t be surprised if you hear the beep beep beep next time you drive on the road. It might just be friends saying hello.

02

How to eat Haidilao on Douyin

On Douyin, there is a very popular way to eat Haidilao, which is both economical and delicious.

DIY pot base: For a four-compartment hot pot, you only need to order a tomato pot, a butter pot, choose water for the other two, and DIY it yourself.

Egg and shrimp oil gluten: Poke a small hole in the gluten, pour in the egg and shrimp oil mixture, and cook in the pot.

Seafood porridge: seafood soy sauce + salt + prawns + rice + dragon fish + eggs

Nowadays, various Haidilao eating methods have been officially recognized. Haidilao The little waiter has learned how to do it. Next time you go to Haidilao, let’s check the password.

03

Coco milk tea hidden menu

Like Haidilao, ordinary coco milk tea has also been developed by TikTok friends with various hidden menus.

Internet celebrity set 1: caramel milk tea + pudding + highland barley + sugar-free + ice

Internet celebrity set 2: cream strawberry milk tea + coconut + pearls + ice

So much so that Coco in some areas has listed these drinking methods as separate SKUs for sale. When ordering at a store, the salesperson often knows that you are ordering the "Internet Celebrity Set Meal" before you have even finished speaking.

04

Milk tea that can tell fortunes - answer milk tea

When it comes to the most popular milk tea shop on Douyin, Coco is not even the first. The most popular one is the cup of milk tea that can be used for divination - Answer Milk Tea.

Since January, Answer Tea has successively updated more than 20 short videos through its official Douyin account, bringing huge exposure to Answer Tea. The cumulative views of the Douyin account have reached 100 to 200 million, and 500 franchise stores have been signed in one go.

A large number of friends fly to drink milk tea, and there are long queues every day. The popularity even exceeds last year's smash hit Heytea.

05

Xi’an Yongxinfang’s throwing bowl of wine

Xi’an is the first city where Douyin became popular, including two major landmarks: the throwing of Yongxinfang A bowl of wine and a "Song of Xi'an People". You must have seen videos of people drinking and smashing bowls of wine on Douyin. A bowl costs 5 yuan, and the bowl is broken into pieces after drinking. This ritualistic drinking method has also attracted friends from all over the country to go to Xi'an to experience it.

06

Chongqing Liziba Light Rail Station

Chongqing is the second city where Douyin became popular, or perhaps it was already popular before Chongqing.

Douyin has popularized a series of Internet celebrity landmarks in Chongqing, the most popular of which is Liziba Light Rail Station. Feel the magic of light rail passing through residential areas.

Liziba Light Rail Station has become a check-in holy place among netizens.

07

Peppa Pig watches and stickers

The sentence "Peppa Pig has tattoos on her body, applause to the public" makes Peppa Pig happy The watch became an instant hit and is said to be out of stock in many places.

Some supermarkets even have Peppa Pig counters.

08

Subway flirting routine

Touching a stranger’s hand on the subway is one of the famous routines on Douyin. Just watch the video.

Next time if someone touches your hand on the subway, quickly recognize them, they are definitely friends.

09

Boiling Shrimp

There are many magical recipes on Douyin, and Boiling Shrimp can be said to be the most popular one. It makes a sizzling sound when you put it in the pot. The house is filled with fragrance, spicy and satisfying.

However, some netizens reported that this cooking method can easily cause fire and other hidden dangers, so be careful when trying it.

10

Jiang Xiaobai + Sprite

Recently, a method of mixing wine has emerged on Douyin, which is to pour a little Jiang Xiaobai first, and then fill it up Sprite, cover it with a tissue and give it a cool shake, and it’s done! I deeply suspect that this is Jiang Xiaobai’s hype.

In fact, there are many similar memes on Douyin, such as Turkish ice cream, seaweed dance, new ways to play claw machines, etc. Finally, let’s summarize some of the characteristics and rules of Douyin. For brand and marketing practitioners, you may not need to open an official account on Douyin, but you should at least understand the various platforms, channels and their characteristics.

First, for short videos, try to express what you want to express within 15 seconds.

Second, Douyin has a particularly strong ability to bring goods and is currently one of the most suitable platforms for growing grassroots. The premise is that your product is attractive enough and you can develop interesting gameplay. The fast-moving consumer goods and catering industries have great opportunities to copy popular cases with zero cost.

Third, Douyin is still in its bonus period. If you want to invest, now is the best time.

Fourth, Douyin is essentially a creative-driven platform, and serious brand messaging may not be suitable for it.

Fifth, Douyin’s recommendation mechanism gives everyone a 15-second chance to become an Internet celebrity.