Boston Matrix is a marketing tool that helps business decision makers understand the competitiveness and growth potential of a product in a specific market by analyzing the relative share and growth rate of a product or service in different markets.

1. What is the Boston Matrix?

The Boston Matrix, also known as the Growth-Share?Matrix, is a marketing tool created by the Boston Consulting Group. The matrix is based on the relative share of the product or service in the market and the market growth rate, and divides the product into four quadrants, namely "Star", "Question Mark", "Golden Bull" and "Skinny Dog". "Skinny Dog".

2. Stars

Stars are products or services that dominate high-growth markets. They usually have a high market share and fast-growing market demand. Star products require significant capital investment to meet market demand and further expand market share. If they can be successfully developed into market leaders, star products may become future cash cows for companies.

3. Question?Marks

Question marks represent products or services with low market share in high-growth markets. These products face uncertainty and competitive pressures and require further investment to increase their market share. If question mark products are successful in achieving market share growth, they have the potential to become the star products of the future. However, if there is insufficient investment or too much competition, question mark products could turn into loss-making products.

4. Cash?Cows

Golden Cows are products or services that have a large market share but a low growth rate. These products are usually dominant in mature markets and can steadily generate cash flow for the business. Because of the relatively stable market demand, Golden Bull products do not require large investments, and companies can use their cash flow to support the development of other product lines.