? The whole June, as if all the copywriters in the world were stuttering ...

? Everything has to start with a long, long advertisement of Sesame Credit. On June 6th, Sesame Credit put a long group of advertisements on the Shanghai subway, and the innovative form quickly brushed the screen in the circle of friends. According to netizens' speculation, this group of subway long copywriters of Sesame Credit must have been written by pressing the keyboard, and I'm taking it with me!

event marketing

Second, the advertisement of Baique Ling in the end

? In May of this year, netizen @ Local Climate Investigation Team made a mirror advertisement for Baique Ling. Its fresh ethnic style, and the twists and turns of the plot of the story make people astonish. The netizen exclaimed that the brain hole was wide open, and the grandmother did not help, so she took Baique Ling! However, on May 1 1 day, the 007 tweet "Cry! Baique Ling 30 million+reading conversion less than 0.00008 "has ignited a new communication climax. "Should we draw an equal sign between brand communication and marketing transformation" has caused people's radical changes.

Third, the loss of tea

? During the May Day holiday, a funeral tea shop "crying to make tea" was "depressed" and opened. It has only been open for four days, but it has earned enough attention and attracted extensive attention and discussion from the media and netizens. Any problem that can be solved with money is not a problem, but how to have money is your problem./The salted fish will turn over one day, but after turning over, it will still be salted fish./When you are busy for a while, you can continue to be busy for the next one ... The negative energy that tends to ridicule makes consumers feel that they have found a companion because of their emotions, and they are happy because of their temporary venting.

Fourth, Netease Cloud Music Hangzhou Metro Copywriting

? On March 20th, 20 17, Netease Cloud Music and Hangzhou-Hong Kong Metro launched the "Music Review Train: Seeing the Power of Music" on Hangzhou Metro 1 line, which will cover the Hangzhou Metro 1 line and the entire Jiangling Road subway station with the highest number of 5,000 high-quality music reviews. The world is so vast, but human beings have been in a sad corner for a long time. If you cook a jiaozi, you should separate it when you see two things that stick together. If you don't stay together, you won't be together. Anyway, it won't be long in your life ... Have you poked your heart when you look at these copies?

Five, Huang Kitchen plagiarism incident

? On April 23rd, an article entitled "Mr. Huang, we don't want the money of Huang Kitchen Scheme" was screened in a circle of friends. The main content was that the "Huang Kitchen" company founded by film and television actor Huang Lei plagiarized the ideas of public relations companies. According to the article, the public relations company started to do copywriting for Huang Kitchen noob Market last year, but it didn't win the bid, and this year's copywriting didn't win the bid, but the activities of Huang Kitchen noob Market Beijing Station restored the creative content of the company's copywriting to a high degree. Subsequently, Huang Lei sent a reply, unaware of this, and could not tolerate plagiarism. "If Huang Xiaochu is involved in plagiarism, Huang Xiaochu Company will take responsibility and deal with the responsible person accordingly." Its sincere and responsible handling method basically calmed the matter.