In the tea shops in Panyu, which is far away from the center of Guangzhou, we found that the tea shops there are not greatly influenced by hi-tea, unlike the "magnetic attraction effect" of hi-tea in downtown Guangzhou. In fact, it is also related to the brand awareness of hi-tea. Many people who go to hi-tea and drink milk tea are basically introduced by friends or sent by friends in a circle of friends after our interviews. Many people go to drink just because of curiosity.
According to the information we have learned, the living conditions of a group of milk tea shops opened by the wind of "imperial tea" in the past two years are not optimistic after the change of the name of Xi tea, because consumers' brand awareness has been strengthened, and Xi tea has made great efforts to build brands and popularize consumers, so consumers who did not understand the industry before gradually understand the situation of the milk tea industry. Therefore, the imperial tea that followed the trend in the past was difficult to survive except in relatively remote cities.
There has been a decline and a rise. After the name of Xicha was changed, the glory of "imperial tea" is no longer there, but some rising stars have emerged, and there is a growing trend. Naixue, Bengong, Modern China Tea Shop, 8 13, these brands with remarkable characteristics, rose with strong personal characteristics after the cottage style.