Kiwifruit in New Zealand is of good quality and good product marketing, while kiwifruit in China is relatively backward because there is no research and development of new varieties.

10 kiwifruit can't produce a kiwifruit in New Zealand, mainly because of the research and development of varieties.

In New Zealand, people's investment in kiwifruit variety research and development has been huge. Many variety research and development companies are even willing to spend hundreds of millions of yuan on the research and development of kiwifruit varieties. For example, the hairless kiwifruit, which is widely welcomed by the market, has spent more than ten years and a lot of cost in New Zealand.

However, the research and development of kiwifruit varieties in China started late and the results were not satisfactory. The difference in research and development results is also reflected in the quality and taste of fruits. Nowadays, consumers generally think that kiwifruit in New Zealand is of good quality and sweeter taste, while kiwifruit made in China is much worse.

On the other hand, kiwifruit in New Zealand has done better in quality control, brand marketing and consumer experience, thus improving consumers' brand awareness.

From the point of view of picking and sorting, New Zealand has adopted the most advanced sorting equipment, which can not only accurately distinguish the size and weight, but also separate kiwifruit according to the sweetness, thus ensuring that the fruits bought by consumers at high prices are the best in quality and taste.

Although there are many varieties of kiwifruit in China, most of them are planted by individual farmers. Because of the low level of industrialization, picking, sorting and packaging are not strict, there are still many bumps and bumps, and well-known and recognized brands have not been created, consumers cannot change their attitudes and market competitiveness cannot be improved.

Come to think of it, these problems are not confined to kiwifruit. Compared with the expensive imported fruits, China's big cherries, strawberries and apples all face the same dilemma. It seems that if we want to make the domestic fruit industry bigger and stronger, we must make more efforts in variety research and development, quality control and brand building.

So the difference between domestic kiwifruit and New Zealand kiwifruit lies in variety and quality.