The FanBe app is a software for learning English that helps people use fragmented time to learn English. It greatly simplifies the time to schedule study plans and find learning resources, and can set the amount of learning users need to achieve every day, and record your learning progress. And for users like me who have clocked more than a thousand consecutive days, unlike new users who may open the software on a whim to learn a little bit, it may be that many people simply don't manage to stick with it after a while, but this is not the case for veteran users who have been using it for so long. I don't know if that's the right way to put it, but older users are obviously much more self-motivated to learn English than new or intermediate users. Thousands of days of learning FanBei, sitting and watching the tide rise and fall, watching FanBei version of the continuous iteration and updating, and constantly launching some corresponding small features, sometimes because FanBei features to launch some humane features and some reasonable meet optimization and feel happy, sometimes also because of some functional changes or some push learning resources and feel helpless, for this app, it feels like making a girlfriend! For this app, I feel like I have made a girlfriend, invested a lot of feelings, but also watched the whole group of students give up one by one and disappeared in these thousands of days and finally left alone, I think there is still a certain possibility of adjusting the app so as to increase the user stickiness as well as attracting more users.
1. Read and memorize English books and dictionaries on your own
2. Follow your school's English teacher's teaching schedule
3. Watch English movies and listen to English songs
4. Enroll in English tutoring classes such as New Oriental
5.
6. Exchange with foreign friends
Looking at the essence of the phenomenon, the first thing that users are most looking forward to is the achievement experience of learning, followed by self-experience, and then social experience, interest experience, curiosity experience, etc.
The first thing that users are looking forward to is the achievement experience of learning, then self-experience, and then social experience, interest experience, curiosity experience.
Achievement experience: When users use FanBei, the first thing they expect is to learn words, read articles, understand listening, and finally communicate or write an English article or diary.
Self-experience: Sometimes when you use FanBei, you will feel relieved that you have studied at least one day, and you may feel relieved when you see a word that you have learned and remembered well, and you will feel confident and proud of yourself, and when you get some badges, you will feel proud of yourself, and when you rank your own group, you will feel proud of yourself.
Interest experience: I started out thinking about English, and I was more interested in English, so I gradually expanded from simple memorization of vocabulary to reading, refining sentences, listening, and speaking, and along with that, I started to buy some of the FanBei courses.
Curiosity: There is a sense of curiosity about the sudden arrival of a new friend in the group; there is also a sense of curiosity about how everyone is learning on this day.
Attachment: slight
Belonging: slight
Influence: slight
Aesthetic experience: this is most obvious in the punch card page that appears every time you punch a card, and I am very concerned about it and would like to collect these pictures. Another point is the start page, a daily recommended phrase in English, with pictures are basically photography, although the variety is single, but the photos are still very aesthetic.
(1) Aesthetic and curiosity experience: In addition to memorizing vocabulary cards, we will be more concerned about the article's graphics and the graphics of other pages, for example, sometimes the content of the article is not related to the picture, and I have encountered many such cases in the thousands of days of card punching; there is no intuitive expression of the progress of the other groups of card punching and the achievement of the card, and the only card punching rate is not representative of a vague and ambiguous. There's a lot that can be done here for the curious experience.
(2) Social experience: 70% of my first group and my current group are my real-life classmates and friends, so social experience and sense of belonging are especially prominent here.
(3) Achievement and self-experience: Although FanBei has a wall of badges, I can only say that at the beginning I still feel a bit of a goal, and the badges can be sure of their own achievements, but after a long time you will find that the badges of their own attraction declined, such as me, listening to 50,000 points, vocabulary volume of 20,000, 3,000 readings, basically memorize all the FanBei words from elementary school to the eight, and thousands of consecutive punching cards in the middle of the day, without ever breaking, I write this paragraph I feel that I am not the only person in the group who is not a member. I wrote this paragraph I feel a sense of accomplishment, but the corresponding app performance is only a badge, I think you can again inspire the user pride, sense of accomplishment.
Interest experience: Because now the group is basically people around, and education life circle and their own are similar, will be more curious about the interests of people like to see if they can join or for some interest in everyone to talk about it, can add a lot of content.
Here I may personally want to have a competitive experience, I can bring my own group of classmates and other groups to PK, or single PK, accordingly, in the app not only can check the leaks and fill in the gaps, but more importantly, I hope to bump into the school bully, to abuse me a body without skin and then frustration to motivate me to learn. Although FanBei has a WeChat PK applet, but not in FanBei program, and many words can not be matched to FanBei inside, the user is a sense of belonging, it is impossible to use more than one type of similar software, so here should also be adjusted.
The experience of asking for help: sometimes I come across a lot of incomprehensible phrases, and I want to understand them, but I don't have a channel to express them, so I can't get help.
English app is essentially used to learn, but when you insist on a hundred days or a thousand days later, learning has been a very conscious behavior, and fitness, a day without fitness will feel that they have degenerated, and the original rules of learning to meet the early novice users, the late senior users, like online games, play more than a dream of war, in the original learning basis, there will be other more comprehensive claims. There will be other more comprehensive demands, there should be a certain form and content changes.
1. Activity analysis: motivation and experience
When a group of self-motivated learners form a group, then the original punching rate and group activity badges will become less meaningful, and this group of people must have a certain degree of dedication to the English language, and a certain degree of love for the English language: for example, movies, celebrities, events, games, and so on, which will surely give birth to a favorite or a great care for the group. Favors or people who take care of everyone will have a certain connection, or maybe the people in this group are already people close to themselves (like me) who need to fulfill the social experience of the group.
In the sense of achievement experience, FanBei only simple badge wall, and still need to click on the home page and then click on the badge wall to view, get a badge shows that the user has made an effort, there should be an opportunity for him to show, this is not excessive. There could be more design on the badge play, and it would be a great way for novice users, intermediate users, and experienced users to have a sense of pride and accomplishment.
In terms of curiosity experience, the current FanBei is still a one-sided output, such as a classic phrase explanation after the daily punch card, I have expectations for this on a daily basis, but I think it's not enough, I'd like to know what's hot in the English language at the moment, or some of the interesting moments uploaded by users.
In terms of competition, the current group is only competing on the clock rate, and there is no doubt that the number of people in the group has too much influence on this, and the game will be played for a long time, and we will have a dream of fighting, and we will want to have a real fight when we have learned a lot of English, and we have a lot more to play with, not only in the WeChat WordMasters app, but also in the WordMasters app, and we can't include the wrong vocabulary in the fan shells, so we have a sense of belonging. The user has a sense of belonging, should be adjusted.
After analyzing the FanBei app, the main activities worth innovating in FanBei app are:
1. Interest circle (play, chat): the experience goal is social experience, belonging experience, curiosity experience, self-experience.
2. Group activities (fighting, learning): experience goals for belonging experience, competition experience, achievement experience
3. Help stations (learning, chatting): experience goals for curiosity experience
4. Be different (see): experience goals for achievement experience, self-experience
For each of the activity goals, the development of the specific functionality of the idea.
(a) circle of interest (play, chat)
Habitual life situation: I finished my English studies today, played the card learning volume also reached the point where I can absorb myself, relax I suddenly very curious about what their friends are doing, there is no more interesting dynamics, or is there the same as me after playing the card is still curious about what people are doing, can you talk to her or play with her? Can we chat or play games together? Analysis: here there is a strong desire to socialize, I can play with their own friends chat, but also to find and their own same interest of strangers, to explore the topic of interest. Specific features envisioned: to build a circle of friends belonging to the scallop, push their mutual concern about the dynamic information of their friends, the same level with the circle of friends page suggests a circle of friends, accurate search of their own interest in the module, real-time updates recommend some of the topic of the circle, for everyone to join the play chat. The game is also designed to match the competition module to build a single player with a friend or a single player with a stranger.
(B) Group activities (fighting, learning)
Competition mode: In addition to seeing the clock rate in the group there is no other interesting functional design, learning should also be corresponding to the game competitive links to enhance the app experience. How to make the group partners actively participate and improve the learning efficiency, there is a close communication and interaction within the group is very critical. Specific features envisioned: the champion competition, the competition between the group and the group, a change from the usual punch card rate to see the group ranking mechanism, each member of the group in the group PK automatically match the rival group members, the winning group members continue to PK, the losing group members can watch, and finally the strongest group partners to start the champion of the competition, the rest of the partners can be cheered on, the group PK victory can be rewarded with virtual currency, such as shells, these shells can be used to buy words and phrases. The shells can be used to buy vocabulary books, listening kits, cool avatar frames, special characters, emoticons, and more.
(C) Help station (learning, chatting)
Habitual life scenario: When I read an article, I suddenly come across a sentence I can't understand, or I see a phrase I can't understand, and I've searched for other English translation software and it doesn't work, so I need someone to help me, but the current software doesn't have this feature, so how do I do it? Sometimes I don't understand the grammar, sometimes I don't understand what I hear, and I need help to pronounce some words fast, and some words sound completely different from the original pronunciation in the case of consecutive reading. Specific features envisioned: the design of a help station, put their own problems encountered in, can be grammar, pronunciation, translation, recommendations, etc., the active help of the person whose answer is adopted, you can get the corresponding experience to a certain extent to get the badge, the badge can be upgraded, such as the word white until the word master. Grammar Master, Translation Master, Listening Master and so on. It can also be displayed according to geographic location, for example: 66th Word Master in Hangzhou. Accordingly, in the competition mode, the title can be displayed. This way, on the one hand, it helps people who are looking for help, and on the other hand, it also rewards people who help, and stimulates their self-experience, achievement experience, and so on.
(D) different (see)
When you get a badge, such as the more difficult to get 50,000 points of hearing, vocabulary 20,000 points, continuous card 1000 days, etc., these badges should not simply be placed in their own badge wall, which is their own efforts to get the achievement, should be set up in the home page of the business card, so that the user can display their own achievements, and the user can also be used in the home page of the business card. Some badges are rare, such as commemorative badges, can be a little dynamic effects. Or close to life, a while ago, the first chapter of the black hole photo, you can get a black hole badge, limited edition! So that they can be different, for the home page background, avatar box, etc. can be designed so that users want to get, want to decorate themselves.
1: App name: Fanbei English? Activity Definition: Provide planned learning and interesting communication activities for students who love to learn English. Not only can they learn English, but also make friends, improve the efficiency of learning, and promote the interaction between partners
2. Emotional experience goals: aesthetic experience, achievement experience, self-experience, social experience, interest experience, curiosity experience
3. Competition module idea: to provide group-to-group game competition, to enhance the interaction of each member of the group, and to give a certain amount of rewards to the relative victorious party. The losing party can also have, but relatively less. In the competition mode, the group ranking is counted, and the group ranking can affect the order of the group in the recommendation.
Interest module idea: a group of members are mostly and their own have *** with the circle of interest of the user, can be in the group *** with the discussion of the topic of interest, to increase the corresponding gameplay, for couples, should not also have a couple of mechanism. The newest addition to the list is the newest addition to the list, the newest addition to the list. Corresponding to the reward mechanism and appellation mechanism.
Aesthetic module: you can decorate your own page, you can show the achievements you have obtained, etc.
(1) the main process of the competition module: open the app, tonight at seven o'clock, just the prescribed time for interaction between the group, this point in time is the largest number of people in the group online, open the group module, go in first to see what everyone is doing, say hello, chat a little. At 7:30pm, the group is going to have a PK with another group. The leader of the group will take the lead, and the group will start to match with their opponents. In a few seconds, everyone was matched with a group for tonight's match, and more and more members of the group entered the group fight page. Time to start, click to start matching, hope not to meet too strong school bully. I was matched with a girl, actually from Hangzhou. She was very strong, and finally won a few times. Let's review the words we just used in the battle, and save them if you haven't memorized them. Click on "Cheer" to check the situation of your group members and opponents, and you can help them out. Not long after the end of the game, the system sent us a message that our group had won, and we were rewarded with scallops and other objects.
Text interaction process and objects: open the app, the group page, the number of people online, click on the group chat page, a variety of emoticons bombarded with text, the system group fight information display, enter the group fight page, match opponents, start matching, match success, battle, victory, check the word, help, the system results feedback, and receive rewards.
(2) help module process: open the app, enter the help station, you can see many people on the English learning aspects of the problem, there are words, there is listening, there are grammar and other aspects of the problem, point to my help page, showing my gorgeous grammar master badge Hangzhou, Zhejiang Province, the 88th grammar master, in order to make my grammar master badge upgrade rankings rise, today we have to see if we can solve the problem of grammar. other students' grammar problems. I found a grammar problem that I can solve, click on the message to reply, and wait for the questioner to adopt. After a while, I got a message from the helpdesk that the questioner had accepted my comment. Very happy, click my help page, badge experience increased, ranking went up, click the badge home page display, the system also sent the title, happy.
Text flow: open the app, help station, browse the question, select the question, leave a message. My page, badge display.
Text flow: open app, help station, browse question, select question, leave message.