China has entered a deeply aging society and faces important risks and challenges in population development in the new era. Actively developing the cause of the elderly is inseparable from the joint support of government leadership, social participation, and public concern, so as to develop the work pattern of the cause of the elderly.
Respecting and loving the elderly is a traditional virtue of the Chinese nation and a trend of the times in spiritual civilization. As a century-old dairy enterprise that has developed at the same time as Shanghai, Bright Dairy has the responsibility and obligation to provide comprehensive services for the city’s pension funds. Since 2005, the special channel of Bright Dairy, the door-to-door milk delivery service, has launched a milk delivery service for the elderly over 90 years old in Shanghai. Currently, Guangming Suixin delivers "elderly-friendly" milk to nearly 67,000 elderly people over 90 years old in Shanghai every day, and is deeply trusted by citizens and welcomed by the elderly.
In addition, Bright Dairy has joined hands with Shanghai People's Broadcasting Station to carry out the "Like Good People" public welfare project for six consecutive years, paying tribute to every good person who loves and works hard, and likes the ingenuity and mission! The positive contributions made by Bright Dairy and "City Craftsmen" to jointly enhance the city's spiritual civilization construction have once again demonstrated the corporate social responsibility of Bright Dairy and the positive energy of the Bright Brand.
As a representative of a time-honored brand, Bright Dairy actively uses its own actions to provide warm care to the society. In the future, Bright Dairy will not forget its original intention, continue to contribute the power of light, do a good job in public welfare undertakings for the elderly, continuously improve and innovate the service model for the elderly, improve the service level for the elderly, and strive to enable the elderly to enjoy a happy old age and let more people People feel the joy of delicious food and health.