Abstract: There are two modes of opening a fruit store: franchise and self-operation. The advantage of joining a fruit chain lies in the standardized management and operation system and the ability to obtain a fixed customer base for the brand. However, there are also certain disadvantages to joining. The main reason is that the cost is higher and the operation is not so flexible. Whether to choose to join or not mainly depends on the entrepreneurial capital and one's comprehensive ability. If you want to join a fruit supermarket, you should pay attention to the popularity, strength and cost of joining the franchise brand. Let’s take a look at the pros and cons of joining a fruit supermarket. 1. How about joining a fruit supermarket chain

As a common entrepreneurial project, operating a fruit store has attracted the attention of many entrepreneurs. There are generally two types of fruit stores, one is to open a self-operated store , the other is to join a fruit store chain, many friends will choose the latter, so is it good to join a fruit supermarket chain?

1. Advantages of joining a fruit chain store

(1) Fruit store operation requires all-round management, including supply chain management, display and quality control, operation and marketing. The advantage of joining a fruit chain store mainly lies in the standardized management and operation system, including VI space environment, supply chain, equipment and facilities, training guidance and data analysis, etc., which can help entrepreneurs avoid some detours.

(2) On the other hand, fruit chain stores generally have a certain brand awareness and a fixed customer base. For some consumers, fruit stores with uniform prices and uniform quality are better than those on the street. The fruit shop is more attractive.

2. Disadvantages of joining a fruit supermarket

(1) In terms of cost, joining a chain fruit supermarket requires a franchise fee, and there are also certain investment requirements in terms of space environment and hardware. In addition, , the assessment and event coordination of the franchise brand are also a large expense, which may make franchisees passive at a certain stage.

(2) In terms of management, fruit chain stores need unified management. Compared with flexible self-operated stores, there are certain differences in the richness of fruit categories, cost investment and flexibility, and they tend to be more passive. , which may affect comprehensive profitability.

Taken together, there are advantages and disadvantages to joining a fruit supermarket. Whether you should choose to join or not mainly depends on your own entrepreneurial capital and comprehensive capabilities.

2. What should you pay attention to when joining a fruit supermarket?

Franchise chain fruit store brands are relatively friendly to novice entrepreneurs. There is no need to consider the issue of purchasing, so choose a reliable franchise. Brand is very important, so what should you pay attention to when joining a fruit supermarket?

1. Franchise brand awareness

The awareness of a brand is simply its influence and fan base, that is, does the fruit chain store have a fixed customer base? Choose one with higher popularity. Fruit shop brands have innate competitive advantages, which can be seen in online ranking lists and user reviews.

2. The strength of the franchise brand

The strength of the brand is directly related to subsequent operations, including purchase channels, product quality, management model, marketing skills, franchise training, and franchise stores Management, etc.

3. Franchise costs

Franchise costs include franchise fees, purchase fees, decoration fees, etc. Before joining, these need to be investigated clearly to avoid falling into the trap. After all, the cost of joining is too high. If so, the impact on later operations will be relatively large.