To tell the truth abroad, Starbucks is not cheap, but quite expensive.
People in China always think that foreigners earn so much, which is relatively nothing, but they don't want a coffee shop that is half cheaper than Starbucks coffee. People are much older.
Coffee and tea are necessities abroad, and there is no tax. What about domestic tea? Not cheap, is it? How much is a pot of tea in the teahouse? Dozens, hundreds.
I went back to Starbucks several times at first, and then I stopped going. Too disgusted with the customers inside. A woman with a 2-3-year-old child said to Starbucks: Do you consider working? Skander is called Sigong or something. What do children know? Scones are hard and nutritious. All fat and calories.
In fact, people in China think that foreign things are good and garbage is good, so many shops that run with foreign countries suddenly become bricks. Pizza Hut doesn't know about America, and no one goes to Canada at all. There are piles of pizza shops on the street, and everything is very cheap. If you want to eat a delicious pizza, turn around and you will find a small shop opened by an Italian. What about China? A friend of mine ate a broken chicken wing and was super gentle with a knife and fork. He must have invested a lot of money in pizzahut.
Foreign shops will naturally raise prices in China. There are many people in China and many rich people. They don't care about the price. Does this mean that China wants to lower the price of Starbucks? Are you kidding? Starbucks is not a teahouse. China people don't have the habit of drinking coffee, so why insist?
Foreign countries are rubbish, and they can be turned over in China. If I do domestic marketing, I will also increase the price, not double it. 20-30% is a good decision.
I think the country has become bigger this time. How much is a small latte at Starbucks? 27? 23-24 yuan after foreign conversion, right? Even if Starbucks directly reduces its price to the original 25 yuan, can it be said that it is equivalent? Can you say that someone bought it? You will find that it is those people who buy it, and they don't care how much it costs.
Secondly, if I were the boss of Starbucks, I would raise the price! How much is milk abroad? External water can be directly used through disinfection. Relatively speaking, how much is the water purification system expensive? Apart from labor, what costs less at home than abroad?