Market Prospects:
At present, people's understanding of porridge is still limited to the general state, a single species, common white porridge with salted vegetables, eight treasures porridge (red) porridge millet porridge, porridge, such as a small number of varieties of porridge and the utility of publicity is very little, the way of sale is also obsolete, there is no specialized porridge stores and the corresponding marketing network, the market gap is very large, there is no obvious competition.
Ordinary congee can only fill hunger and fill the belly of the price is low profit, people are selective. And we launched a few hundred kinds of green products with therapeutic health care, beauty and life as a whole.
Selling point: not rice, is healthy! Only the concept of porridge as a general food has long been outdated, its positive significance is to help people improve the quality of life to restore self-esteem and self-confidence, to meet people's psychological needs, so that consumers from the value and satisfaction. At the same time in others have not yet woken up before the first step to find out the potential needs of consumers to create for them, to seize the business opportunities.
Research on consumer objects:
1. Objects: general consumers, focusing on: infants and young children, students, the elderly, maternity, patients.
2. The main benefits: nutrition, health, good taste, health care, therapeutic.
3. Main occasions: breakfast: affordable, nutritious breakfast. With the dry point of sale. Meal: In addition to the above role, focus on hospitals, schools. Late-night snacks: to eat late-night snacks to provide customers with leisure venues and nutritious and tasty food. (To the night cab drivers to provide quality service is also not to be underestimated opportunities.
4. Importance: patients, students, the elderly need nutrition; to eliminate their own congee troubles and purchase of the original ingredients inconvenience; more secure, hygiene and nutrition, efficacy. The effect of high-grade porridge supplements so that people with status have a superior feeling. Maintenance of health, save time, save energy, so that consumers have the feeling of taking advantage of
Market Recommendations:
Initial
1. Open a sample store, so as to publicize the brand to expand its influence. Location to the city center is appropriate, an area of 40-50 square meters, decorative style to return to nature as the theme, all with wooden boards, wooden tables, wooden chairs, simple and plain.
2. Delivery service: porridge boiled in a cauldron, the ingredients are specially packed, small pot preparation, professional delivery team. Focus object: hospital inpatient department, school, family. Uniformed personnel door-to-door gift menu (above the therapeutic porridge recipes and symptomatic effects), accept telephone orders.
Mid-term
1. Gradually open a chain of stores, can be franchised to join, no franchise fee, only a small amount of trademark royalties and management fees. The head office unified distribution of ingredients, the store only care about ordering and sales.
2. Counter and store in the store: the use of other people's venues, can be self-employed, can also be delivered by more than people operating (such as large hotels, shopping malls, theaters, discos and other venues, parks, tourist areas, etc.)
3. Combined with the re-employment project (and the relevant government departments to strive to support the large number of absorbed laid-off workers, the establishment of mobile vending trucks at regular intervals to supply (stations, roads, communities are available)
4. Establish their own websites, online publicity, ordering, joining and so on to expand sales channels.
Problems that should be noted:
First, environmental issues. For example, the government requires similar congee store such as food and beverage stores can not be opened under the residents, neighboring the opening of the store, the installation of the flue needs to be higher than the residential building, therefore, the developer designed the store to have the innate conditions.
Second, the transportation problem. One of the persistent problems of modern cities is traffic, parking spaces in the city are in short supply, the restaurant opened in the busy area, this contradiction is particularly prominent.
Third, the customer flow problem. The number of customers determines the congee store's revenue, customer source is divided into two categories of flow and fixed. Flow of customers refers to a variety of transportation to reach the crowd, near the transportation is a necessary condition. Fixed customers are office buildings and nearby residents. Opened in the concentration of office buildings in the area of the store can at least ensure that the midday meal flow, but only lunch consumers is not enough, so we also need to rely on the scale of the neighborhood as a backing, to the deep development. Office buildings near the group, backed by the community's stores most optimistic, but never open in the district, one is the district traffic may be limited, the second is the security of the district will restrict outsiders in and out of the impediment to business.