Which of the three major brands, Zhou Hei Ya, Juewei Ya Bo, and Huang Shang Huang, is strong and weak? Who is the "big brother of Ya Bo"? Some people say: Zhou Hei Ya has a fierce entrance, spicy and sweet. In less than three seconds, the spiciness is so good that you can’t resist it. I eat half a box at a time! Unlike duck neck, it is not spicy and does not appeal to people's tastes.

Actually, they are the same, but different. Juewei duck neck tastes more like Hunan and is really spicy. Zhou Hei Ya is spicy and sweet. But if you eat a little more, it can be spicy to death. According to media reports, in terms of the capital market, Zhou Hei Ya’s market value is 17.3 billion yuan and Juewei Ya Neck’s is 14.3 billion yuan, a difference of 3 billion yuan.

In the physical business last year, the sales of Zhou Hei Ya and Juewei Ya Neck were 2.8 billion yuan and 3.2 billion yuan respectively. "Of course, Zhou Hei Ya's gross profit margin is 62.3%, twice that of Juewei Ya Bo Food. And Huang Shang Huang is also good. Juewei Ya Bo has 7,924 offline stores and 778 Zhou Hei Ya, a difference of 10 times, but if It is said that ordinary stores are single stores, Zhou Hei Ya's single store revenue is 360 million yuan, Juewei 410,000 yuan, nearly 9 times. In this way, Zhou Hei Ya's development momentum is even stronger, and it is even more powerful to sit on the throne of "Yabou No. 1 Brother". There is hope. But with the development of the economy, people's understanding of consumption begins to focus on quality. From price to value, from products to brands, companies (entrepreneurs) hope to gain a foothold in the market and only focus on their own color and fragrance. Moreover, this service cannot meet the needs of long-term development. For enterprises (enterprises), it is necessary to engage in a brand battle.

Zhou Hei Ya and its flavors are the way forward for brand development. Both companies realize that trademarks are the key to brand development. importance in the company's initial branding and applied for their first trademark in 2005. 10 years later, both companies opened offline stores and online flagship stores in self-operated shopping malls. Providing food and clothing to thousands of families in stores is the company's long-term vision, with strong competitive advantage and vitality.