1. Diversity: China has a vast territory, diverse climate and abundant natural resources and agricultural products. Therefore, there are various types, tastes and styles of food on the market for consumers to choose from.

2. Regional differences: Due to geographical location, cultural background, consumption habits and other reasons, there are differences in dietary preferences in different regions of China. Different regions have unique food culture, so it is necessary to make positioning and strategies for different regions in marketing.

3. Fierce brand competition: With the development of economy and the improvement of people's living standards, more and more domestic and foreign enterprises participate in the competition in China market. Establishing a strong brand image in the fierce competition has become a necessary condition for enterprises to gain consumer recognition and gain a dominant position.