A survey conducted by the China Cuisine Association (CCA) on "People's Eating Habits in the 60 Years of New China" showed that more than 40% of the people said that they were unable to cook every day due to work pressure and time constraints, a phenomenon that is extremely common in metropolitan cities, and even more serious in Shanghai.
When the pace of life is accelerating, urbanites are increasingly inclined to live a simpler life. From the traditional "food as the day" to today's "no time to cook", today's office workers are experiencing a considerable transformation. The escalating conflict between cooking at home and working under pressure has led to a boom in the takeaway/delivery business.
Because of the current 80, 90 slowly become the main consumer group, network consumption has become a necessity, not willing to cook, will not cook is a reality, the harsh effects of the climate environment, but also to promote the development of takeaway, Changsha, for example, the climate is capricious, the gap is large, in the summer, the high temperature of 39 degrees so that people can not get out of the air-conditioned room, crowded queuing and waiting for food, that is how torturous, in the winter, the wind howling, the north winds, the people are waiting for food, that is how to get out of the air-conditioned room. In winter, the north wind howling, people are more willing to stay at home, waiting for food to come to the door.
People are gradually getting out of the kitchen and choosing takeout, which is not only a huge impact on traditional eating habits, but also a huge challenge to the traditional catering industry. In order to save more discretionary time, people are more willing to stay at home and wait for the food to come to their doorsteps, and takeaway/delivery services are precisely in line with the current consumption concept and the new situation of social development, and thus have been given a great deal of room for development, and have become one of the most promising and excellent business models at present.