These are the main features of the new product.

The company will set up production, finance, personnel, marketing, planning, public relations, product design, event services and other departments, respectively, the production of products for the planning and implementation, management of the company's finances, store marketing and customer activities and consulting, personnel deployment and performance review, the company's future development of the planning and implementation of the shape of the company's public relations, the company develops new products, planning and implementation of customer birthday events. The company is also responsible for developing new products for the company and managing the planning and implementation of birthday events for customers.

Fifth, the market forecast

1, a birthday gift development and planning organizations have been dedicated to the birthday gift market for thousands of people have done a survey, a person a year the highest number of gifts up to 267 times, the least two, an average of 3.9 times. In the amount of gifts, the most expensive reached 1288 yuan, the cheapest 11 yuan, an average of 35.6 yuan.

2, according to the above data, the projected birthday gift market: the national population of 1.3 billion people per year, 3.9 times per person per gift amount of 35.6 yuan = market capacity of 185.5 billion yuan. In addition, the main gift object in order: business relations, lovers, children, parents, spouses, siblings, good colleagues, close friends.

3, the survey found that there are three kinds of gift-giving phenomenon is worth paying attention to: First, some companies for employees to celebrate their birthdays as an important means of improving corporate cohesion, this phenomenon is very common; Second, some businesspeople have to birthday gift as a business deal as a bargaining chip for the affinity of the family, playing the card of affinity; Third, in the school, for classmates to celebrate their birthdays, it has become a kind of trend spreading out. These three phenomena have led to the scope of the birthday gift has transcended the scope of the past simple affection, friendship and love, the market has become broader. It is in this case, specialized around the birthday theme and the opening of the birthday gift store came into being, at present, Beijing, Tianjin and other places have emerged a number of birthday gift store brands, such as Happy 365, Fancy Year, Maggie's gift and so on, it is said that business is quite good. Beijing, a brand of birthday gift store responsible person revealed that the birthday gift store to spend the consumer will not be too price-conscious, birthday products without price comparability, investors can be based on the local consumption level of arbitrary price increases, so the average profit margin of birthday products at least in the more than 50%, and some as high as 100% or even more than 200%. Like the birthday newspaper, the price of different years are not the same, with a well-designed unified package of exquisite sets of jewelry, as well as the year when the month when the day of the birth of the world's celebrities and so on, some can even sell hundreds of dollars, and this kind of store is not divided into off-peak seasons, every day there are people over the birthday, as long as there are enough attractive store can be profitable.

Six, marketing strategy

In schools, business office buildings, the bottom of the busy commercial street store, preferably near the flower store, cake store, gift store, or underground shopping malls and large shopping malls, supermarkets, the implementation of store marketing. In the company has a certain scale in the underground shopping malls, large shopping malls, supermarkets, or certain entertainment venues for promotional activities, activities to reflect the characteristics of the product as the theme

VII, the start-up capital budget (unit yuan)

Initial investment of about 40,000 yuan or so, mainly for the store rent, decoration, and the first batch of goods (a single store, familiar with the market and test the risk stage)

Mid-term construction company: store 40,000 N + 50,000 machinery and equipment + factory building 200,000 + 50,000 product design, a total of about 40.5 million

Eight, risk countermeasures

In order to avoid unfamiliarity with the industry, the first to open a small store to throw a stone, the small store at least in the 5 to about 10 square meters, just enough for three or four customers to hang around.

In order to avoid product substitutability, new product research efforts to increase the production of specialty products.

Agricultural entrepreneurship project plan 2

First, the project prospects:

Recently, most of the beef in our province from Guangxi Province, Shandong Province, the supply of beef cattle in the province is at a low level. And Guangdong in recent years, with the increase in the level of mechanization, the role of cattle farming is becoming smaller and smaller, many farmers no longer raise cattle; many local farmers have to go out to work, stay at home are the old and young women and children, beef cattle breeding labor, one-time investment, feeding laborious and time-consuming, feeding is inconvenient; there are bad social security in the countryside, the farmers are afraid of cattle lost, stolen, do not dare to raise cattle; cattle in the past is a family of breeding In the past, cattle were kept by one family, which is not conducive to environmental hygiene. With the improvement of living standards, many farmers are reluctant to raise cattle for the sake of environmental cleanliness.

In 2007, the price of beef cattle hit a new high, the market price of live cattle as high as 28 to 32 yuan / kg, fattening cattle for 34 to 36 yuan / kg, the price of beef for 42 to 46 yuan / kg. A cow fattening 3 to 5 months, net profit of 1000 to 1700 yuan. Farmers breeding a cow, if a year can produce a calf, you can earn 1500 ~ 1800 yuan.

Second, market analysis:

Now the supply of beef cattle in the province mainly comes from Guangzhou Conghua, Guangdong East, Guangdong West and so on. The supply of beef cattle accounts for only a small part. Outside the province to beef supply mainly, mainly because of the long-distance transportation of live cattle there are certain technical difficulties. And the cost of keeping beef fresh for long-distance transportation is also higher. As a result, the cost of breeding beef cattle in the province is the lowest.

Third, risk analysis:

The risk of beef cattle breeding is mainly three:

1, price risk: changes in the meat market. With the current rise in prices and the improvement of living standards, beef price fluctuations are low, so the price risk is also low.

2, disease risk: foot-and-mouth disease, tuberculosis, brucellosis, bovine lung disease as the main epidemic prevention. Adding traditional Chinese medicine to cattle feed can be effective prevention and treatment, and cattle are one of the feeding animals with few disease episodes.

3, the risk of natural disasters: flooding, temperature and other risk factors are not high.

Four, business location:

Guangdong Province, the current beef cattle breeding place preferred Heyuan City. Heyuan to Huizhou 80 kilometers, separated from Shenzhen is more than 2 hours away, to Guangzhou is the same. Heyuan has sufficient rainfall, favorable climate and flat terrain. At present, there are policies to take care of the local application for all kinds of agricultural planting and breeding. Furthermore, Heyuan has sufficient land information and feed resources.

Fifth, breeding methods:

The domestic cattle market is more popular imported beef cattle: Charolais, Angus, Limousin, Seaford, Pyrmont and so on. These imported breeds have the advantages of high lean meat rate, fast growth rate, suitable for large-scale, factory farming; Qinchuan cattle, docile, tall, developed forequarters, with stable genetic performance, adaptability, daily weight gain rate, slaughter rate and other physiological indicators are among the top of China's cattle, suitable for small-scale farming; Simmental cattle adaptable, roughage resistance, easy to feed, good performance of lactation and meat production, feed High remuneration, genetic performance is stable, is the first cattle breeding varieties.

Stereo farming is the best way of farming: planting new bamboo grass ===> Simmental cattle rack cattle (cow dung) ===> fish, eels, earthworms ===> ducks

The new bamboo grass is the fastest-growing, high nutritive value of the pasture grass, the mouth of the cattle suitability for the good, high-yield, high rate of conversion of energy, an acre of bamboo grass can be raised beef 5-7 head; cow dung can be directly to the beef cattle, the cattle can be directly to the beef cattle. One mu of bamboo grass can raise 5-7 heads of beef cattle; cow dung can be directly sunk into the pond to feed fish, eels, sun-dried earthworms; earthworms can raise fish, ducks. Both can reduce pollution to protect the environment, but also can increase income.

Six, cost analysis:

Strategy

Seven, profit analysis:

Strategy

A project background

China's accession to the WTO will be the domestic agricultural products. WTO, the domestic agricultural products will be a huge impact on the past agricultural products, agricultural and livestock products due to the abuse of antibiotics, hormones, drug residues serious, will not be able to compete with foreign agricultural products. And our country in chemical fertilizers, chemical pesticides, antibiotics, the massive use of land fertility decline, environmental pollution and other negative impacts on people's food security lurks a huge crisis. Thus forcing us to reconsider the direction of agricultural development and development mode.

Now, people have realized that eco-agriculture is the hope of China's agricultural development, therefore, vigorously develop micro-ecological preparations of products, the production of green organic food, the establishment of ecological bases, the market outlook should be more optimistic. This is as Professor Wei Xi, academician of the Chinese Academy of Sciences, pointed out: "The great antibiotic era will be more brilliant after the micro-ecological period".

China is a big agricultural country, at present, in the country to adjust the rural industrial structure of the background, the production of non-polluting green food is an important direction of the restructuring of the agricultural industry, the domestic planting, breeding enterprises need to get the support of microbial technology for the production of green food. Therefore, the development of eco-agriculture is the necessary way for Chinese agriculture to participate in the world competition. Therefore, the investment and application of the development of micro-ecological technology, market prospects are quite broad, with an unlimited future.

Second, product analysis:

Microbial preparations with its animal feeding, crop yield, the environment to improve the significant role, has been more and more people pay attention to. Many local governments are also vigorously promoting this high-tech biotechnology. In recent years, bio-pesticides, bio-fertilizers, bio-feed additives are developing rapidly, such as: Fertilizer high, ecological treasure, EM bacteria, Ito-bacteria, biochemicals, enzymes, yield-enhancing bacteria, and so on, and, at present, there are more large-scale various microbial preparations of the manufacturers are being put into production. Therefore, the market has a certain degree of maturity.

Third, the background of technology development:

At present, a variety of micro-ecological preparations of the experimental effect is also very good, but the production and application is not widely used, and did not become the most basic and most common means of agricultural production. Why this high technology is not well . Promote it? Why the factory effect is very good biological bacterial preparations, and to the hands of the user when the effect is very poor? This is to talk about the characteristics of the ecological bacteria itself;

First of all, the biological bacteria is alive, living bacteria, it is through these live bacteria and their metabolites and other active biological factors on plants and animals to play a role. Due to the fact that the preservation of biological bacteria is affected by temperature, time, light and other factors, through transportation, storage and other circulation links to the hands of the user, many bacteria have died, which directly affects the use of the effect of the second, through the industrial production of microbial preparations, the product price is too high, and the current market price of 20-40 yuan / kg. Therefore, the result of increased production does not increase income, which is also caused by microbial preparations difficult to promote the important reasons.

According to these problems, if we can develop a direct production of microbial preparations for the user's own technology, the production of biofungal preparations to the user's initiative, so that the user according to the actual needs of the production of production at any time, so that the biofungal preparations in its biological activity on the use of not only to achieve the best use of the effect, but also greatly reduces the cost of use.

Fourth, the technical composition:

Microbial strains + core medium + microbial reactor supporting the whole set of technology is about 30,000 yuan.

V. Application direction

The birth of this technology has an important role in the popularization of ecological bacteria technology. In agriculture, animal husbandry, environmental protection, resource recycling and other industries can be used. Specific use of the industry include:

Planting: food crops, cash crops, vegetables and fruits crops, fruit trees and flowers, horticulture and greening;

Breeding: poultry farms, pig farms, fish farms and other aquaculture enterprises;

Environmental protection sector: waste treatment plants, sewage treatment plants,

Six, the target market

1) large-scale farms;

2) animal husbandry and livestock medical stations;

3) rural villages, professional households, ecological demonstration areas;

4) Agricultural technology promotion stations;

5) individual investors.

Seven, the market forecast:

At present, China has hundreds of thousands of various sizes of breeding enterprises, planting tens of thousands of enterprises, feed industry enterprises more than 10,000, more than 1,000 administrative counties, in addition, there are urban environmental protection: such as the treatment of domestic waste, and public toilets, etc., the market demand for the development of huge. According to the market share of 15% of the share, the company will produce and sell 30,000 units of incubator, the market profit of 3 billion yuan. (This number is roughly counted)

Eight, the market operation:

Due to the lack of funds, according to the current actual situation, one is to look for partners to continue to improve the series of technical products, and the second is to look for a number of key users, began to use the company's products in the form of a free trial, and so the results of the use of the results of the use of the cost of the account with the customer, (). (10,000 head of pig farms to introduce supporting technology within 3 months to recover the cost). Let the money back as soon as possible. The third is the development of agents.

Nine, and strive to form a perfect sales system within three years.

Problems of this project:

1, the problem of funding,

2, how to increase market share, because it is a new product, you must let the user trial, the cycle is long.

3, how to form a selling point as soon as possible?

Agricultural business project plan 4

"People eat for heaven", food is the instinctive needs of human beings, but also the embodiment of human civilization. In the 21st century in China, the standard of living is constantly improving, green, environmentally friendly consumption concepts in the continuous conversion, which gives the fruit tree planting industry to take off to create a more rare opportunity to take the lead in the introduction of clean and hygienic, green and environmentally friendly pollution-free fruits, in line with the trend of consumption, both to occupy the market gaps, to meet the market demand, and also to obtain a huge economic benefits.

First, the basic situation

Xinye County Nursery Forest is located in Xinye County, 300 meters east of the bridge of the White River, fertile soil, mild climate, matters of the growth of peach trees.

Second, the product principles and objectives

Peach tree is a fruit tree varieties, to fresh food-oriented, early harvesting of the general choice of very early, early and medium-maturity varieties, delayed harvesting of the late varieties should be selected or easy to multiple results of the varieties, at the same time, we should choose the tree is compact and dwarfed, bud formation fast, easy to promote flowering, high fruiting, easy to yield At the same time, we should choose varieties with compact and dwarf body, fast bud formation, easy flower promotion, high fruit set rate, easy yield, strong adaptability and short natural dormancy (low temperature demand), easy to break the dormant varieties for artificial, in addition, within the same facility, we should choose the same varieties (or strains), and strictly collocation of pollinated varieties according to the requirements. The implementation of three-dimensional planting, under the tree planting peanuts, watermelon and other cash crops.

Three, development projects and funding

The plan is to plant 20 acres of high-quality peach trees, 45-50 trees per acre, tree seeds 150 yuan per tree, about 26,000 yuan.

Peach trees do not bear fruit in the first three years, about 500 yuan per mu of care costs, 10000 yuan. Transportation vehicle 1 set , 30000 yuan.

Tractor for cultivation and accessories 35,000 yuan.

2 deep water wells, irrigation machinery, 21,000 yuan.

Trimming, spraying, plowing equipment, 10,000 yuan.

Working capital, 4,000 yuan.

***Total 136,000 yuan.

Fourth, the project benefits

Promote the application of biological pesticides, try to control the application of chemical pesticides, strictly prohibit the application of six-six-six and other national banned pesticides, in order to produce high-quality pollution-free fruit.

Because of the forest place production products are pollution-free fruit, combined with people now focus on the quality of life, fresh peaches are bound to occupy the surrounding market, the sales road is smooth.

A single peach tree produces 50 kilograms of fruit, according to the 8 yuan / kg, the mu output value of 20,000 yuan. The total value of 20 mu of peach trees is 400,000 yuan.

The peanuts and watermelons planted in the set are expected to earn 20000 yuan.

In addition to the cost of land, care and other costs, after the fruit plans to recover the investment within two years.

Fifth, the management plan

1, the composition of the forest personnel

The director: a person, banknote Kewen, 58 years old, graduated from high school, began to engage in the planting industry in 2004, and achieved better economic benefits, modest, strong management ability, very familiar with the industry engaged in, have a certain charisma.

Other personnel: 2 technical management, 5 employees.

The main rules and regulations of the factory: the development of production, finance, sales, safety and other rules and regulations. Factory manager: responsible for managing the whole affairs.

Employees: all employees obey the organization, do a good job within the scope of duties and every thing assigned by the factory manager.

Pay according to labor, the implementation of performance and bonus linked to the reimbursement of expenses within the affairs of this Yangchang, the end of the year, the end of the year to pay interest.

2, fruit tree cultivation and planting technology

(1) planting system: multi-year one planting system, that is, planting a garden, can be multi-year facility cultivation. Seedling gardening (advocate 2 years old strong seedling gardening), easy to update.

(2) planting: peach tree planting, in addition to conventional planting requirements for garden planning and design, soil improvement, spot ditching (hole), fertilizer backfill, watering and sedimentation, to be appropriate shallow planting, or ridge (40 to 50 cm high, 50 to 80 cm wide) planting, planting the fruit tree in the ridge; by the education of the strong and promote the flowering and shaping, and then planting.

(3) Nurture the roots and strengthen the tree, improve nutrient storage.

① Increase the application of organic fertilizer;

② Increase the soil temperature, so that the underground, above ground growth and development of coordination;

③ According to the tree, variety characteristics and planting density, the use of a reasonable tree shape; more extra-root fertilizer, after the seat of the fruit, every 10 to 15 days 1 time.

(4), artificial auxiliary pollination or flowering bees, to improve the fruiting rate.

(5) reasonable fertilizer: should be more open cultivation to increase the application of organic fertilizer, generally in early September as a base fertilizer, and should be appropriate to reduce the amount of inorganic fertilizer application, reduce the number of times and the number of watering.

(6) timely control of pests and diseases: to create an environment unsuitable for the survival of pathogens is a fundamental measure to prevent the occurrence of disease

pests. After the young fruits fall off, the residual flowers should be removed in a timely manner; improve ventilation and light conditions, timely ventilation. Peach trees should pay attention to the prevention and control of bacterial perforation disease, when it occurs, spray 65% Dyson Manganese zinc 500 to 800 times liquid or 50% polymyxin wettable powder 800 times liquid; insect pests are mainly aphids, available pyrethroid insecticide spray control. We should pay attention to a variety of agents to rotate the application and the use of scientific concentration and dosage, to prevent the emergence of drug-resistant pests and diseases. Promote the application of bio-pesticides, try to control the application of chemical pesticides, prohibit the application of six six six and other national banned pesticides, in order to produce high-quality pollution-free fruit.

Six, the project risk

As the surrounding existing 2 peach orchards, varieties are relatively similar, has formed a certain sales market. Due to my forestry fruit trees using new species, the product is pollution-free fruit, strong technical force, occupies a great advantage, sales will soon open, the project risk is not very large.

With the sustained and healthy development of the national economy, China has entered a stage of rapid urbanization, a large number of urban residents, the consumption level of urban residents has also continued to improve, to China's agriculture put forward a higher standard of requirements. This efficient eco-agriculture, agro-entertainment project tries to explore a new way of agricultural and rural development in China through the combination of ecological, efficient agriculture and rural tourism and cultural industries.

I. Project Introduction

This project is based on eco-agriculture, with a reasonable layout of aquatic, woodland and cash crops; with folk culture as a precursor, to strengthen the project's cultural and educational functions; and with recreational facilities, agro-entertainment as the core, to attract urban residents to the project for experiential consumption. To create a collection of agricultural production, rural tourism and culture in one of the large-scale modern agricultural tourism industry manor, become rooted, radiate the peninsula of the city residents holiday short-distance leisure travel destination.

Second, the market research and analysis

The project involves the industry of efficient ecological agriculture, agro-industry, the real version of the "Happy Farm" and outdoor sports.

Efficient eco-agriculture has formed a climate, especially in the city's large supermarkets, organic vegetables and green meat, eggs and milk are welcomed by the public, with the public consumption level and the importance of food safety to improve the prospects for efficient eco-agriculture is bound to be more broad.

Nongjiale, as a destination for public holiday travel, has been very hot this year. However, this market is still relatively chaotic, the operator to update faster, it is difficult to see a large-scale, good service, the duration of the operator longer. This market also leaves a lot of space for latecomers like this project.

The real version of the "happy farm" is a new thing that emerged in recent years, mainly "self-care" and "hosting" two ways of operation, in the north of XX, XX and other large and medium-sized cities in the XX district has already been. In XX, XX and other large and medium-sized cities in the north of XX district has been a good development, in XX district has also achieved initial success. The real version of the "happy farm" was initially a way for city dwellers to relax and experience life, and in the case of increased inflationary expectations, and with the factor of lowering the cost of living, its development should be "on the rise"!

The outdoor sports here are mainly quality development training, is now the major government agencies, enterprises and institutions, colleges and universities and outdoor clubs are very popular training methods.

This project involves the industry have been successful cases, we are the latecomer; but the integration of these industries in the project is rare, we have become the first to arrive in this segmented cross-market, with a broader market prospects.

Third, the production and operation plan

We examined a piece of proposed land in Xigong Village, Xinxing Town, which was contracted for 20 years by three members of the farmers' collective economic organization, who were very enthusiastic and interested in the development and utilization of the land, and which had several ponds of different sizes and two canals leading from the reservoir. Part of the land has been planted with a considerable number of poplar trees, most of which are less than five years old, and there are many wild loaches in the ponds, but the site is slightly inaccessible, with only roads to communicate with the outside world, making it unsuitable for large vehicles and machinery.

Using this site as an example, our operation plan can be briefly summarized in two stages. In the first phase, the infrastructure construction, the construction of the road refurbishment as the main content, so that the proposed project site and the outside world have a relatively smooth connection. Utilizing the local natural conditions, the main development of aquaculture. Scientific layout of aquaculture pattern, the main development of turtle, loach aquaculture, while carrying out fishing business, to attract fishing enthusiasts to come to fishing, the initial development of specialty food and beverage as the focus of the agro-paradise. The main purpose of this stage is to accumulate capital to carry out the second stage of large-scale infrastructure construction, and the second is to find out the business experience. In the second stage, after accumulating sufficient capital, large-scale infrastructure construction is carried out, mainly the construction of roads, catering and accommodation facilities. Nowadays, a big part of the reason why the Nongjiale project can not be done on a large scale is that the infrastructure can not meet the requirements of the public. Therefore, the infrastructure construction at this stage should be of high standard and strict requirements, but also combined with local realities. Considering that the main customers of this project are urban white-collar workers and middle-class people, it is appropriate to refer to express hotels for the construction and operation of catering and accommodation facilities. At the same time, increase outdoor sports programs, such as quality development training facilities and real CS facilities. Increase investment in eco-efficient agriculture, building a base of fine vegetables, ecological chicken and pig rearing, not only to achieve self-sufficiency in food raw materials, but also to support the external sales of products. Of course, part of the land is reserved for the real version of "Happy Farm". The long-term planning of this project even allows for the introduction of biogas technology, so that the various parts of the farm are interconnected and mutually supportive, forming a closed-loop, harmonious and organized whole.

Four, marketing plan

According to the project's operating plan, our marketing plan is also divided into two steps. First, the initial creation of the brand, strict quality control, in strict accordance with national standards for breeding, and strive to introduce the product XX and even the entire XX large supermarkets, with enterprises and institutions of the canteen and large-scale catering enterprises to establish a good partnership, to open up the product sales, is the product to obtain a good reputation. Then, along with the second phase of operation, strictly control the quality of products, catering and accommodation services. At the same time, we vigorously carry out the construction and operation of the brand, using print and online media to build a strong new agricultural brand. More importantly, to inject deep cultural connotation for our brand, XX is the origin of XX culture and Dawenkou culture, and has rich dinosaur fossil resources, all of which provide good material for the construction of the brand.

Fifth, the management team

can be based on the project operation and marketing plan, we need the following talents:

(a) agricultural professionals, including cash crop planting, livestock and aquaculture professional and technical personnel.

(B) hotel catering operations and other cultural and tourism professionals, mainly to support the project's hotel accommodation and the operation of outdoor sports projects.

(C) marketing talents. Currently is a market economy, there is a market for business development, marketing talent is essential.

Six, financial plan

In the first phase, the project investment of 200,000 yuan, the purchase of related facilities and seek relevant technical support, experimental operation period of two years, to achieve annual gross output value of 200,000 yuan in 20xx;

In the second phase, a total investment of 1 million yuan, infrastructure construction, vigorously carry out the brand marketing, the construction of a modern set of agricultural marketing. Brand marketing, the construction of a modern set of agricultural production and tourism as one of the large manor.

VII, the main risks faced

The first step, as a cross-segmented market first arrivals, can refer to less experience is the biggest risk. Then, the relationship with the original contractor of the proposed project site, because it involves land contracting and other more sensitive issues in rural areas, also faces greater risks. Finally, the project possesses certain disadvantages in terms of geographic location, because it is far away from XX city, and a large part of the urban sources are intercepted by the near districts and counties of the city, which makes it more difficult to develop the market. Therefore, the characteristics of the project has become a crucial issue.