Wang, 17 years old, went to Shanghai to study as a plasterer after graduating from high school. He does odd jobs on the construction site for more than ten hours during the day, and he also cooks and washes clothes for the master. In order to learn more skills, he also volunteered to find other teachers to work. With such hard work,/kloc-became a foreman at the age of 0/8, and/kloc-became a project leader at the age of 0/9. At the age of 23, Wang became a contractor. He gave his mother the first 1 10,000 yuan he earned.
This 6,543.8+0,000 yuan is not only filial to parents for providing for the elderly, so that they don't worry about wandering outside, but also "buy out" their entrepreneurial autonomy and avoid the interference of family forces on his business decisions to the greatest extent.
Because he suffered more than others, he "debuted" earlier than others. At the age of 30, Wang was already a multi-millionaire, and completed his original accumulation. Like many rich people of his generation, his wealth came from the real estate bull market in China in 1990s. However, Wang began to reflect: Why is it that no matter how hard he works, it is just a little fur on the real estate chain? A seemingly accidental event inspired Zhang Wang Wu Xing to acquire a business model, which later made him worth billions.
1999, he spent 36 million yuan to buy a medicine warehouse in Yishan Road, Shanghai, and prepared to build a commercial house. Before the house was built, someone turned around and found him soon. He is willing to pay 6,543,800 yuan to rent the warehouse in the first year and sign a long-term contract of five or ten years. This man enjoys it. He is simply "looking after the cottage".
For many people, this lease transaction is an unexpected opportunity to make a fortune, but Wang is not surprised by the high rental return he can get immediately. He tried to find out why people were willing to pay 6.5438+million yuan in the first year. Profits must come from the source. After investigation, Wang found that the rent from renting the property was very considerable. Excluding the cost of decoration, publicity and marketing, the annual profit is at least 20 million yuan. He also recalled that McDonald's and KFC were not food retailers selling hamburgers, but real estate investors with many top gold properties.
Wang rejected persistent renters, invested 6.5438+million yuan in decoration marketing, and founded a brand building materials mall with Jiashijia, successfully transforming from a builder to a large property leasing and investor. In recent years, the market value per square meter of Jiashi Jiayishan Store has risen from 3,000 yuan to 30,000 yuan. At the same time, Jiashijia Yishan Store has also expanded from10.5 million square meters to 60,000 square meters of commercial plaza, and the market value of property appraisal exceeds 2 billion yuan.
This is the commercial miracle widely circulated in Shanghai, which is "assets increase 300 times in four years". "Jia" has provided brand advantages for building materials suppliers and one-stop home improvement procurement services for consumers, ranking among the top 500 private enterprises in China for several years. Talking about the acquisition, Wang said that he had done his homework. Since 2005, I have traveled to and from Shanghai, Beijing, Tianjin and other places for a long time, looking for project development. Finally, under the recommendation of a friend in the Hong Kong banking industry, I locked in the famous city international building on the East Second Ring Road.
Mingcheng International Building, formerly known as Iowa International Building, covers a total area of 65,438+02,800 square meters and a total construction area of 654,380+03 square meters.
Wang once said that this time it was completed by acquiring the equity of the project developer Hua Real Estate Company. The acquisition began in the first half of this year. After completion, it will invest 900 million to 654.38 billion yuan to build a hotel apartment complex.
"Choosing to enter Beijing real estate and hotel industry at this time is optimistic about the huge business opportunities brought by the 2008 Beijing Olympic Games to the entire hotel service industry." Wang said to him.
The data shows that there are about 600 star-rated hotels in Beijing, with nearly 65,438+10,000 rooms. According to BOCOG's estimation, during the Olympic Games, there should be at least 800 star-rated hotels in Beijing, and the number of rooms should reach 6.5438+0.3 million. There are about 200 hotels in Beijing, but there are only 37 five-star hotels.
Zhao Hai, Senior Vice President of Marriott China, said that in the future, the project will become the largest super five-star Marriott flagship hotel in China and its exclusive serviced apartment-Marriott Amber House. Plots A and D are planned to be Marriott Super Five-Star Hotels, and Marriott Amber House is located in plots B and C of the complex. It is expected to open at the end of 2007 to seize the business opportunities of the Olympic hotel service industry.
The successful acquisition of the project has also been fully supported by the Dongcheng District Government of Beijing. "For things that need to be coordinated in the future, we will do our best to cooperate with the service." Wang Jian, director of the Dongcheng District Bureau of Commerce, said. The competent authorities are obviously unwilling to finish the landmark projects near Chang 'an Avenue, East Second Ring Road and Beijing Railway Station.
It is also known that after the acquisition, 85% of the shares of Iowa Real Estate Company are held by Jiashijia, and the other shareholder is Dongfang Land Company, a state-owned enterprise affiliated to Dongcheng District. Initially in the form of land, holding 65,438+05%.
Forcing the whole country
For Wang, the importance of entering Beijing is self-evident. Wang, who made his fortune as a building materials hypermarket, has stepped out of Shanghai base camp in recent years and successively acquired domestic commercial and hotel projects. At present, there are nearly 65.438 million square meters of properties in the core areas of cities such as Hong Kong, Shanghai, Chongqing, Hangzhou, Chengdu, Zhengzhou and Urumqi, with a total asset value of nearly 654.38 billion yuan.
Since last year, Jiashijia has accelerated the pace of national expansion, first completing the 300 million acquisition of "Huilongcheng" in Zhengzhou, and jointly building "Parkson Shopping Center on New Year's Day" with Parkson. Subsequently, it signed a cooperation agreement with Qingyang District, Chengdu, and Jiashijia invested 720 million yuan to develop and build Grade A office buildings and five-star hotels in the core area of Chengdu CBD to transform the old city.
The blank of Beijing market cannot form a complete national layout. After the acquisition of Beijing Iowa Real Estate, Wang plans to set up headquarters in East China, North China and Southwest China in Shanghai, Beijing and Chongqing respectively, weakening the regional concept and highlighting the balanced development trend of the whole country. "The Beijing market is the main focus."
In this regard, Wang has his own cycle theory: the first two cycles of the domestic economy are the Pearl River Delta development cycle and the Yangtze River Delta cycle, which gradually decline, and will be replaced by the third economic development cycle around the Bohai Sea in the future, so the sooner you enter North China, the more you can take the initiative.
According to Wang, after the acquisition of Iowa, another real estate project in the central area of Beijing is already under discussion. If there is no accident, it will soon announce the acquisition and actively look for projects in Tianjin. "By then, Beijing's real estate holding and development will be higher, relying on the opportunities of Beijing Olympic Games and Tianjin to lead and contact national projects." Recalling the days of exploring the "good home improvement" model, Wang said: "(For property leasing), if you don't understand, ask, one teacher after another, until you understand."
Today, Wang was admitted to Shanghai Jiaotong University and became an EMBA student of Shanghai Jiaotong University. Wang Fanghua, Dean of Antai School of Management, Shanghai Jiaotong University, commented on Wang: Without opportunities, he will create opportunities; When the opportunity comes out, he will seize it keenly. Because of its special experience and achievements, Antai School of Management, Shanghai Jiaotong University chose Wang, an EMBA student, as its MBA teacher.
Just like he worked as an hourly worker on the construction site, he brought this "apprentice mentality" to the board of directors of private enterprises and to the classroom of Shanghai Jiaotong University. He even said seriously to the leader of a Communist Youth League Committee in Shanghai: "I hope to have the opportunity to learn from Guo Guangchang. Studying with him for half a year will definitely improve myself." Asked about the topic of "capital operation", Wang said that although there are mature commercial real estate projects that may be listed, he prefers industry. "Capital operation is a tool, and industry cannot be abandoned. Industry is fundamental. "
He said that he was actually practicing capital operation, "generalized capital operation" as early as when he was doing the project. At that time, other engineering teams rented excavators and other equipment, but he bought them. He said: "I used a 400,000 excavator and sold it for 300,000 three or four years later. After three or four years, I made a net profit of several excavators. " The core of capital is to create value. "I didn't study economics at that time, I just did it. Later, I learned that the original secret lies in C+V+M, and the marginal benefit is increasing ... "
According to Wang's business goal, in 20 10, Jiashijia Group will have a commercial property area of 2 million square meters. "An enterprise with the property ownership of 2 million square meters of prime locations in major developed cities across the country has become a huge channel company in addition to its own property value. This is a great power and a right to speak. " After visiting the foreign real estate industry, he confirmed his judgment.
Speaking of the past, Wang prefers this process to wealth itself. Most people are trapped in "knowing is easier than doing", but Wang practices "the unity of knowing and doing" with his life. Today, Wang is rapidly copying his commercial real estate model to the west of China. In Xinjiang, he built a large-scale comprehensive living community of 6.5438+0 million square meters, which integrates residential commerce, culture, education and entertainment-"Xinjiang Shanghai Garden"; In Zhengzhou, the acquisition of Zhengzhou Parkson Commercial Plaza, covering an area of 6,543,800 square meters; In Shanghai, acquire Shanghai Pudong Jinqiao (17.30, -0.05, -0.29%) New Year International Plaza (formerly Yindong Building); In addition, there are nearly one million square meters of commercial real estate projects in Chongqing, Chengdu, Hefei, Changsha, Guiyang and Tianjin.
However, there is one thing that Wang can't forget, which is more important than his "attacking the city". That is to unite the strength of Shang Yue in Shanghai, revitalize the culture of Shangyue and make more contributions to my hometown. As the president of Shanghai Shaoxing Chamber of Commerce, Wang announced that he would complete two major events during his term of office: first, build a landmark building in Shanghai, let Shaoxing enterprises move in together, and become a big family of Shaoxing enterprises in Shanghai; Second, the establishment of a real industrial alliance in Shang Yue has become a platform for the close cooperation of Shaoxing Chamber of Commerce.
At present, Shaoxing has more than 4,000 enterprises in Shanghai, with total assets exceeding 200 billion yuan. Wang said: "Enterprises are like magnified individuals, with culture, emotion and roots. Only when cultures are interrelated, mutually recognized, and people are geographically linked can business be done well and sustainable development be possible. "