to study the catering industry, we should first understand the important position of China's catering industry from a strategic perspective.

(1) The catering industry is an important living environment and investment environment industry.

(2) the catering industry is a new growth point in the process of national economic development.

(3) The catering industry is one of the important pillars to expand domestic demand.

(4) the catering industry is an important part of leisure consumption and tourism consumption.

(5) The catering industry is an important place for business activities.

(6) The catering industry is an important channel to attract social employment.

(7) The catering industry is an important field in developing China's export-oriented economy.

(8) developing the catering industry is an important way to narrow the regional gap and promote the process of urbanization.

II. Present situation

Under the correct leadership of the CPC Central Committee and the State Council, after more than 21 years of efforts, the catering industry has become one of the industries with the earliest start, the highest starting point, the fastest development, the most obvious results and the highest degree of marketization in the process of reform and opening up in China. According to statistics, the total number of outlets in the catering industry has reached more than 4.5 million, with more than 18 million employees, and the total business volume will exceed 811 billion yuan this year.

From the perspective of enterprise structure, mode of operation and management, the main changes in the catering industry are as follows:

First, the ownership structure of catering enterprises has undergone major changes, and the ownership structure of various economic components has initially taken shape.

Second, the opening to the outside world is expanding day by day, and some world-famous catering enterprise groups have already landed in China.

Third, modern marketing methods such as new enterprise formats and chain operation are developing rapidly.

fourth, the catering environment and quality have been greatly improved, and the catering market has been dominated by popular management, and the coexistence of popular and high-grade management.

fifth, the scale of the enterprise is gradually expanding, and the collectivization trend, brand effect and cultural taste of the enterprise are constantly strengthened.

sixth, the prominent role of the development of catering industry in promoting local economic development has been widely valued by local governments.

Generally speaking, China's catering industry is in a prosperous period of vigorous development, but there are also some problems that need to be seriously improved and solved in the development:

First, enterprises are highly fragmented, with low degree of organization and loose organizational structure.

second, the regional development is not balanced enough, especially the western region and the vast rural areas and towns are relatively backward.

Third, the overall level of enterprise management and management is not high, and the system and network of modern catering industry are far from being formed.

Fourth, the market order is not standardized, problems such as unsanitary food supply by enterprises and cheating customers occur from time to time, and market management and industry management can't keep up with the situation.

The most fundamental reason for the above problems is that there is still a considerable gap between the overall level of China's catering industry and the requirements of developing modern catering industry, and the level of developed catering industry abroad.

III. Development

(1) Study the development trend of catering market and catering industry in the new century.

first of all, we should study the general trend of China's social and economic development.

(2) the impact of the country's general situation on the catering industry.

First, it puts forward new consumption requirements for the catering industry; Second, it provides new conditions for the catering industry; Third, it has formed a new market environment for the catering industry; Fourth, it has provided a new development impetus for the catering industry.

(3) the development direction and strategy of the catering industry. The modernization of the country should realize the "four modernizations" (industry, agriculture, science and technology, national defense), and the catering industry should also strive to realize its own modernization. This is the overall strategic goal. Can the specific goal be put forward: through the development of modern catering industry, the broad masses of people in China can eat better, more civilized, more scientific, safer and healthier in a well-off society? Therefore, it is necessary to carry out in-depth education on changing social customs, saving valuable and wasting shameful social morality, make scientific and reasonable adjustment of food structure, pay attention to scientific nutrition and dietary balance, ensure food hygiene and food safety, and vigorously promote the green catering project.

(4) Discussion on the management strategy of catering enterprises.

1. Characteristic management and brand strategy.

2. Chain and alliance organizational forms and large-scale marketing strategies.

3. Modern and scientific enterprise management.

4. Sustainable development. First, we should do a good job in green kitchen and green catering projects; second, we should do a good job in innovation and gradually establish an innovation system for catering enterprises.

5. explore and develop the development space of catering industry.

(5) rectify and standardize the economic order of the catering market. First, pay attention to education, focusing on socialist ideological and moral education, and establish and strengthen the awareness of service, competition and legal system. Second, pay attention to planning, mainly to formulate industry development plans, including long-term and medium-and short-term plans. Third, grasp legislation and gradually formulate and revise necessary laws and regulations in view of existing problems. Fourth, pay attention to the comprehensive management of the catering market, and strictly prohibit fraud and deception of customers. Especially illegal activities such as selling contaminated food, establish and improve fair competition and standardize an orderly market order. Fifth, pay attention to industry management, give full play to the role of intermediary organizations such as industry associations, improve the supervision level of market order, further study and adjust the industrial policies of the catering industry, and vigorously promote the development of modern catering industry