1, the function of the flag

Logo design concept can be written from these four aspects, as well as matters needing attention when writing.

The essence of logo lies in its functionality. Although it has ornamental value, logo is mainly not for people to see, but for practical purposes. It has irreplaceable unique functions. Signs with legal effect have a special mission of safeguarding rights and interests.

2, the logo is easy to identify.

The most prominent feature of the logo is that it is easy to identify. The main function of signs is to show the characteristics of things themselves, and to show the different meanings, differences and ownership between things.

3. The characteristics and significance of the things written.

Logo design concept can be written from these four aspects, as well as matters needing attention when writing.

No matter what a symbol says or represents, no matter whether it is a meaning or a symbol, its meaning must be accurate. Especially * * * logo, first of all, should be easy to understand, in line with people's cognitive psychology and cognitive ability, which can make people clear and accurate in a very short time. This is the advantage that logo is better than language and faster than language.

4. The artistry of logo

All design signs should have a certain degree of artistry. It conforms to both practical requirements and aesthetic principles. I personally advocate individuality. Generally speaking, art signs can attract and infect people more, giving people a strong and deep impression.

Interpretation of composition

1, logo takes science and technology as its concept, green as its foundation, and Lenovo as its foundation, fully demonstrating the concepts of "Jiesheng Chemical" and "Science and technology serve life".

2. The basic elements of the logo are circles and pentagons, which are easy to be associated with the structural composition of molecules and atoms and conform to the professional characteristics of enterprises; The Pentagon is a "J", which is transformed into an upward bird. In order to show the civilization and work of the enterprise, it can be said that the form and spirit are one, and there is no harm.

3. Signs are mainly green, sky blue and orange. The cylindrical structure is green, representing nature, health and prudence; The pentagon adopts red and yellow mutation, which symbolizes the light of the sun and represents hope, vitality, strength and unity; The deformed "J" is sky blue, representing science and technology, development and enterprising.

4. This logo has a wide understanding of extensibility and is an excellent endorsement image, which is easy to argue, read and remember.

5.lgoo graphic civilization is not only the artistic style of international planning, but also the time display of contemporary enterprises. It communicates with the public with concise and vivid graphics and words, which enables the enterprise information to be transmitted quickly and constitutes the precipitation of brand information civilization.