Wahaha boss inspirational entrepreneurial history of a
Brand story: the brand story of Wahaha of China's richest man, Zong Qinghou
Zong Qinghou, founder of Wahaha. 20 years, he built a beverage kingdom. Today, the year? The brand has grown into a 5.5 billion yuan company. has grown into China's largest food and beverage giant with assets of 5.5 billion yuan, more than 50 wholly-owned or holding subsidiaries in 19 provinces and cities across the country, and annual sales revenue of up to 7 billion yuan. Wahaha Brand galloped across the country.
Regarding the popularity of Wahaha in China, we can do such a test: in the Changbai Mountain Pools, Altai Mountain foothills, Hainan Island jungle, Tibetan Plateau, these days of China, we casually walk into a small store, and then all the catalogs are copied down, you will find that the recurring brand will not be more than three, and it just so happens that Wahaha may be one of them; in the past 20 years, every Chinese food and beverage giant in the country has been able to make the Wahaha brand a popular one. In the past 20 years, every Chinese person has shelled out money to buy the brand will not be more than three, and Wahaha may also be one of them. This kind of? Coincidence? But it is no coincidence that Wahaha products have in fact covered almost every town and village in China. This school enterprise from the beginning of the enterprise, now in the land of God's influence can not be underestimated by anyone.
In 2010, Zong Qinghou topped the Hurun Global 100 list of the world's richest people on the mainland. 2012 Hurun Global Rich List was released, with $10.5 billion in 78th place, becoming the richest person in mainland China in 2012? On October 12, 2012, Forbes released the 2012 Forbes China Rich List, Wahaha Chairman Zong Qinghou re-emerged as the richest man in China with a net worth of $10 billion.On February 28, 2013, the Hurun Global Rich List was released, and Zong Qinghou was ranked as the richest man in the mainland for the third time with $82 billion.2013 Chinese Top Ten Richest Men On May 6, 2013, New Fortune magazine released the 2013 New Fortune 500 list, in which Wahaha Group's Zong Qinghou was listed as the 8th richest person in China. Wahaha Group's Zong Qinghou became the richest man in 2013 with a fortune of 70 billion yuan. 2015 was ranked 18th on Forbes' list of Chinese billionaires with $10.3 billion.
80 after inspirational network shared earlier that "Zong Qinghou white knuckle entrepreneurial history", a detailed account of Zong Qinghou white knuckle entrepreneurial story, we come back to briefly review:
Zong Qinghou was born in Hangzhou, after graduating from high school, in order to reduce the burden on the family, as the eldest son of his own initiative to come to the hard conditions of the Zhoushan Salt Farm to receive exercise. A year later, and then moved to Shaoxing tea day after day, year after year. The best years of life in the hard and monotonous days passed quietly. 1979, after his mother retired as an elementary school teacher, Zong Qinghou top job back to his hometown of Hangzhou, which had been separated for many years. Because his education level was too low to be a teacher, he was arranged to work as a janitor in an elementary school. Until one day in 1987, the predecessor of Wahaha? Shangcheng District, Hangzhou, the establishment of the school-run enterprises distribution department, a small certificate of appointment abruptly change everything. That year, 42-year-old Zong Qinghou led two retired teachers, relying on 140,000 yuan borrowed, relying on the sale of people's soda, ice and stationery paper to earn a penny a penny to start a business journey. When he wore a straw hat, stomping flatbed truck to walk the streets, hawking ice, stationery, when he was in order to send a coal stove needs popcorn, and next door to the same in the Education Bureau below the brotherhood of the situation, but also could not imagine that he would become a 10 years later to sway the pattern of the Chinese beverage market.
In 1988, they began to process oral fluid for others, and in 1989 established Hangzhou Wahaha Nutritional Foods Factory, to develop and produce Chinese medicine dietary therapy? The theory as the guiding ideology, to solve the problem of small children. Theory as the guiding ideology, to solve the problem of small children do not want to eat Wahaha children's nutritional oral liquid, relying on the exact effect, relying on? Drinking Wahaha, eating is fragrant? The advertisement, the product is a hit, popular nationwide. 1990, only three years of business Wahaha output value exceeded the billion mark, completed the initial primitive accumulation, the economic miracle occurred in the schoolyard began to attract widespread attention from society and governments at all levels.
Why a small? Children's nutrition oral liquid? The first thing you need to do is to get your hands dirty. Zong Qinghou recalled the history of entrepreneurship, said:? Wahaha do nutrient solution, the country has 38 enterprises to produce nutrient solution, but I found a gap in the market, is the children's nutrient solution. At that time, the scene of grandpa, grandma, dad and mom chasing after and feeding the children was staged in almost every family day after day. Therefore? , Zong Qinghou said, ? I chose? Promote children's appetite? as the entry point. And at that time, none of the other nutrient solution producers paid attention to this huge business opportunity that was about to surface, leaving a huge market gap for Wahaha.
Now more than a decade has passed, parents in the children do not want to eat and worry about when, will still remember? Drinking Wahaha, eating is fragrant? The advertising slogan. In the nutrient liquid market, Wahaha although not able to fully dominate, but almost ate the children of this consumption fault.
After Zong Qinghou and Wahaha fame, someone asked, life should be the most productive 15 years, he spent in the countryside, whether he regrets? He said, ? These 15 years, although it is the youngest of my life, the most promising growth of the great time, it seems as if in the countryside did not do anything. But the whole path of life does help a lot, at least these 15 years of hard life, honed my fighting spirit. I was able to withstand hardship, and at the same time, I developed a relatively good body. For me to re-enter the business after 42 years old, laying a relatively strong foundation.?
Wahaha boss inspirational entrepreneurial history of the second
Entrepreneurship, regardless of success or failure, will leave a wonderful piece of their lives. Will not wait until their own final old age when they look back and feel that their life has been very dull, the following we take a look at Zong Qinghou's Wahaha entrepreneurial history.
Zong Qinghou started his business at the age of 42, starting with a loan of 140,000 yuan, relying on tricycles to sell sodas and popsicles, to have a wealth of 80 billion yuan to become the richest man in mainland China in 2012 for 25 years, Zong Qinghou has no distractions, and with more than ordinary people's endurance, he is holding fast to his own industrial empire. His personal history of struggle is undoubtedly a real-life version of the? The first time I saw this, it was a very good thing that I was able to see it.
Wahaha, which has averaged more than 60% annual growth
? Many years have passed, I still clearly remember that day: an afternoon in the summer of 1987, the weather was sweltering, Hangzhou's alleys could not see people. I rode my bike out of the house to do a somewhat risky thing? With 140,000 yuan of borrowed money, I took over a school-run factory that had been losing money for years. Lift the past, Zong Qinghou some emotion, he told reporters, the conditions of the early stage of the business is very difficult, can be said to be from nothing. Borrowed 140,000 yuan of money, and do not dare to use all the money, only a few tens of thousands of dollars, simply painted the walls, bought a few desks and chairs, on the opening of the business.
With his own business, Zong Qinghou held his breath, but at that time, his? The business is a small business, but it is a small business. But it is a fly-by-night small business, ? We sell popsicles, sodas, and workbooks, manuscript paper, etc., mainly for students. A popsicle cost 4 cents, and we only earned a few cents for selling one. The hardships of the early years of entrepreneurship have been deep in the memory of Zong Qinghou.
With the passage of time, Zong Qinghou's business scope is also more and more extensive, began to process products for people. The wind and rain to go busy for a year, the end of the year, actually had more than 100,000 yuan in the accounts. Despite making some money, but Zong Qinghou believes that enterprises do not have their own products, ultimately not a long-term plan.
In 1989, Zong Qinghou led the 100 employees of the school factory, began to develop and put into production Wahaha children's nutritional liquid, and established Hangzhou Wahaha Nutritional Food Factory. At that time, the domestic food market was relatively small in terms of product variety, and even instant noodles were a rarity. Wahaha Children's Nutritional Liquid quickly became popular once it was introduced.
In 1991, Zong Qinghou did something even bolder: he merged the old state-run factory with more than 2,000 workers? Hangzhou Canned Food Factory, Wahaha Foods Group Company was formally established. 1991, the enterprise output value for the first time exceeded 100 million yuan mark, reaching 217 million yuan.
In 1994, Wahaha responded to the call for counterpart support of the Three Gorges Reservoir District immigrants, into the development of the west, and merged the three flooded Fuling, Sichuan, special hardship enterprises, the establishment of Wahaha's first out-of-province branch of the Fuling Company. Since then, Wahaha has started to? West into the north? Pace, has established more than 160 branches in 29 provinces and autonomous regions in the country.
1996 for Wahaha, is an epoch-making year. This year, Zong Qinghou aimed at the bottled water market, Wahaha pure water was born. Some economists have argued that the emergence of Wahaha Pure Water is the most important brick in Zong Qinghou's business empire.
Wahaha was founded 25 years ago, its products include dairy drinks, bottled water, children's clothing, etc. *** ten categories of more than 150 varieties. Zong Qinghou frankly said that over the past 25 years, Wahaha has experienced countless bumps in the development process, and even had a detour, but the belief of concentrating on industry and focusing on branding has never been lost.
Over the past 25 years, Wahaha has maintained the momentum of rapid development, with an average annual growth of more than 60%. Speaking of 2012, Zong Qinghou heartily breathed a sigh of relief, ?1?September, the group realized operating income of 50 billion yuan, paid taxes of 4.7 billion yuan, it is expected that in 2012 we can do (operating income) 70 billion yuan. At the beginning of the year, there was also a sweat for this year's business situation, after all, the general economic situation is not very good, but now, we can finally take it easy.
? China's richest man on the mainland? The simple life of China's richest man
? Mr. Zong is so unpretentious and doesn't care much about his personal image that he sometimes seems out of place in the world. A Wahaha executive told reporters that once a friend strongly invited Zong Qinghou to attend a fashionable event, and Zong Qinghou had to go. All the people in the room are suits and suits, only Mr. Zong is wearing a jacket, or old, and then the atmosphere is extremely incongruous, but he himself did not feel what is wrong.
And?
And the first time I've ever seen this, I've seen it.
The first time I saw the movie, it was a very good one, and I think it was a very good one. The first time I saw him was when he was a young man in the city, and he was a young man in the city. Usually, he always wears an ordinary jacket, a pair of a little old shoes, some of the cheapest road goods, but he thought it was very good, "dozens of dollars in clothes on the body," he said. Dozens of dollars of clothing to wear on the body, people will think it is a few thousand dollars, why do I spend that money? Zong Qinghou flirted.
Dress casually, eating is also very simple, with Zong Qinghou's own words, this life favorite pickles curd, the body as usual healthy. If you don't travel, Zong Qinghou's three meals a day are almost always solved in the company cafeteria.
Hangzhou has changed a lot over the years, the West Lake has become more and more beautiful, and the environment of the whole city is getting cleaner and cleaner, full of Jiangnan flavor. In the early years of walking the streets to send soda Zong Qinghou, thought that closed his eyes can not be lost, but eventually he found that Hangzhou has become their own do not recognize. In fact, it's not that Hangzhou is changing fast, but that he is always busy with his work and doesn't have time to go out and have a look around. His daughter, Zong Fuli, has always advised her father to go out more often, but Zong Qinghou, as long as he goes out, is basically running to the airport.
One time, a TV station recorded a program and dragged him to the West Lake for tea. After the program was finished, he lamented: "I've been living in this city for most of my life. The city has been living for half a lifetime, and I didn't expect to sit here and drink tea so comfortably. Subordinates Suggestions, simply rent a place to work at the West Lake, tired of sitting by the lake to drink tea and look at the scenery. Then just focus on drinking tea and looking at the scenery, read the document turn around and have to forget. The first time I saw this, I was able to get the ball rolling.
The company's business is a very important part of the company's business, and it's a very important part of the company's business. The first thing you need to do is to get your hands dirty.
25 years, Wahaha's total assets grew 570,000 times. The group's Wahaha series of products, sales have been ranked first in the country, in the real economy is facing? Hollowing out? , the international financial crisis and the European debt crisis under the double impact, Zong Qinghou how to stand invincible?
The answer given by Zong Qinghou is: everything comes from our? Focus? The most important thing is to do a good job, which is the simplest and the most difficult. 25 years, our beliefs have never wavered, the rapid accumulation of wealth in the virtual economy we turn a blind eye, single-mindedly do products, engage in industry, single-mindedly for the people of China to provide the most affordable necessities, is our unchanging pursuit.
In the internal management mechanism, Zong Qinghou can be said to have created a model that is difficult to copy. Zong Qinghou once said: ? Many successful large enterprises in the world have a strong leader who is ? Great power to monopolize???. Therefore, it has been Wahaha's ? autocratic? In the industry is also well-known: Wahaha Group until now there is no deputy general manager, production, sales and other areas of management is responsible for the various ministers.
But this does not hinder the loyalty of Wahaha employees, because although Zong Qinghou? Authoritarian?
On the one hand, on the one hand, and on the other hand, and everyone together, Zong Qinghou knows? The Chinese style of leadership? The essence of the Chinese style of leadership.
The other side of Zong Qinghou's strength is reflected in Wahaha's control of the channel, which is also Zong Qinghou's successful way of managing dealers.
Wahaha has nearly 50,000 dealers throughout the country, how to manage this vital terminal system, to a large extent, is the key to the success or failure of Wahaha. Zong Qinghou's solution is the creation of ? United sales body?
The Wahaha Group of Companies is the largest and most successful group of companies in the world, with over 6,000 first-class wholesalers throughout the country, as well as over 30,000 second- and third-tier wholesalers in the terminal marketing network.
? China is a manufacturing country, all the signs indicate that? The return of the real economy? has become the mainstream voice of China's economic development. And we, Wahaha, will, as always, adhere to the industry, for the most grassroots, the broadest consumers to provide the best products.? Zong Qinghou said.
Wahaha boss inspirational entrepreneurial history of the third
In 1987, when the 42-year-old Zong Qinghou pulled the ? yellow fish car? In 1987, when 42-year-old Zong Qinghou pulled the yellow fish cart to sell popsicles on the streets of Hangzhou, he probably would not have thought that more than a decade later, his Wahaha Group would become China's largest beverage company. 2007 Wahaha Group sales revenue of 25.8 billion yuan.
In?
In the era of "only origin", Zong Qinghou? In the era of Zong Qinghou, the old bureaucratic descendants? The old bureaucratic descendants? The origin of Zong Qinghou has made him taste the hardships of life. 16 years old, Zong Qinghou was? Arrangement? In 1979, Zong Qinghou replaced his mother and returned to Hangzhou to work as a janitor in an elementary school.
In 1987, with a loan of 140,000 yuan, he and two retired teachers formed a school enterprise distribution department, mainly delivering stationery and lollipops to nearby schools. In the process of delivery, Zong Qinghou learned that many children's lack of appetite and malnutrition is the biggest headache for parents.? At that time, I felt that there should be a big market for making children's nutritional solution.? Zong Qinghou decided to seize this opportunity to give it a try, thanks to the perseverance formed during the reclamation. In the face of many friends' well-intentioned persuasion, he appeared to be unusually stubborn: "Can you understand a 40-something-year-old man's decision to take the plunge? Can you understand the feelings of a middle-aged man in his 40s facing the last opportunity of his life?
In 1988, they began to process oral fluid for others, and in 1989 established Hangzhou Wahaha Nutritional Foods Factory to develop and produce traditional Chinese medicine therapeutic food? Theory as the guiding ideology, to solve the problem of the children's health. Theory as the guiding ideology, to solve the problem of children do not want to eat Wahaha children's nutritional oral fluid, the product a hit, popular nationwide. 1990, the venture only three years of Wahaha output value exceeded the billion mark.
After becoming famous, Zong Qinghou was asked if he regretted spending the 15 years of his life in the countryside where he should have made a difference. He replied: ? These 15 years, despite being the youngest in my life, the most promising time for growth, it seems as if there is nothing to do in the countryside. But on the whole life path does help a lot, these 15 years of hard life has sharpened my fighting spirit, can afford to suffer, but also practiced a better body, for my 42 years old and then re-enter the business to lay a relatively strong foundation.
Zong Qinghou Age: 64 years old Start-up time: 1987, the formation of the school-run business department First bucket of gold: children's nutritional oral liquid I think to do business to have these qualities, especially in the Chinese market, that is: the poet's imagination, scientists keen, philosophers mind, the strategist's skills.
Social evaluation
Always speak for the people Netease News?
He has been called a marketing guru, a management guru, and an entrepreneur closest to the market. Tencent Finance?
He never hid his disgust, resentment and inner toughness. He is a risk-taking maniac, speculator, optimist, protagonist of the big show and loner. He is familiar with all the rules of an old world and is adept at exploiting its weaknesses and resisting the arrival of a new world of XD accordingly. Even through all his calamities, he has always been an anomaly, always expressive, decisive, adaptable to change, and chilling his opponents. Tencent Finance?
His market network, labeled by the Western media as ?
He was labeled by the Western media as a master weaver of the market network.
His marketing network was labeled by the Western media as a master weaver. The company's marketing model, which has thousands of first-tier distributors, is a great example of how it can be used. model, thousands of first-class distributors, tens of thousands of secondary wholesalers and sales terminals in series, firmly entrenched in China's vast urban and rural markets, and in this campaign none of the downfall. All of these, seem to verify the sentence: Chinese companies have a relatively strong leadership will be successful, because the Chinese are more difficult to manage than foreigners.
From a certain point of view, Zong Qinghou is actually just an ordinary person who uses struggle to defend his interests. He represents a group of Chinese who have survived countless upheavals and struggled to adapt to change. Tencent Finance?
He has been called a marketing guru, a management guru, and an entrepreneur closest to the market. He gives people too much imagination, yet overwhelms them. He, Zong Qinghou.