Wen | Professional Dining and Drinking Network

SF has also become a take-away platform!

as long as the commission is three thousandths, the group meal take-out is the main way to enter the catering industry!

commission has always been a contradiction between catering businesses and existing take-out platforms. During the epidemic, the proportion of take-out increased, which also aggravated the love-hate entanglement between them. At this critical moment, SF Express quietly entered the game!

Can the "Fengshi" launched by SF Express successfully cut into the take-away platform with differentiated group meals? Can its entry break the monopoly of the existing take-away duo and reduce the commission? What are the advantages for catering enterprises?

It focuses on group meal take-out, and hundreds of merchants such as Xibei, Pizza Hut and Kungfu have settled in

As SF Express with a market value of over 211 billion in China, it has officially entered the catering field!

1. Group meals are the main service.

Different from the single take-out ordering on the existing take-out platform, Fengshi takes "group meals" as its main service and offers different group meal packages.

Fengshi claims that in the future, it can customize a dedicated page for enterprises on the enterprise WeChat, and it can also provide exclusive group meal discounts for enterprises, and support employees to supplement meals.

2. "Calendar ordering" adopts the predetermined mode.

"Abundant food" adopts the predetermined mode, and personalized calendar ordering is launched, so customers can choose the specified date to book related meals.

in addition to selling meals outside, Fengshi also has the function of ordering meals in the restaurant that is not online.

3, 5-order

Take Master Xi as an example, Fengshi's selling point meal page shows 5-order, which supports self-delivery. Adding "orderer" to the ordering habit can provide enterprises with collective reservation and centralized distribution.

4. Hundreds of merchants such as Pizza Hut and Kungfu have settled in for testing

In the first phase of Fengshi, brands such as Dicos, Pizza Hut, Chuange Fish, Hefu Fishing Noodles, Le Caesar Pizza, Yoshinoya, etc. Up to now, more than 111 well-known catering enterprises have settled in, most of which are large-scale catering chain brands, with more than 2,111 related stores covering first-tier cities such as Beijing and Shanghai.

5. The commission is only three thousandths

In terms of delivery fee, according to the different price of ordering food, the delivery fee of different restaurants in Fengshi takeaway platform is mainly divided into 1 yuan and 5 yuan.

SF's "low commission" admission can help the take-away platform?

For many years, Meituan and Hungry have been sitting on the take-away land, and catering businesses have basically no third choice.

Now that SF has become a game breaker, it has brought "the third choice" to catering bosses. Can the arrival of abundant food bring new opportunities to catering bosses? Will it go far?

1. Take-out group meals for catering "New Gold Mine"

The Research Report on Supply Chain Development of China Group Meal Industry (2119) jointly released by Group Meal and Xiyun International shows that the market scale of catering industry has exceeded 4 trillion yuan, of which group meals account for 31% of the market share. Group meals are also the fastest growing format in the catering industry!

The epidemic situation has spawned more demand for take-out group meals. Many catering businesses have started to take out group meals online, from the previous TO C end to to TO B end, and group meals have suddenly become popular. Seeing the opportunity of catering to B end, SF Express launched a rich meal under this opportunity.

The existing take-away group meals are mostly ordered in multiple orders on the platform, without offering discounts in the form of enterprises. Besides abundant food, group meals are sold, mainly for enterprise users, which is more targeted.

2. Fengshi has a long way to go.

1) Traffic has yet to be accumulated.

Although Fengshi is gaining traffic through multiple channels, such as "low commission" to gain the reputation of more than 111 famous catering brands and "price subsidy" of 5 million to attract user traffic, it will take time to accumulate traffic comparable to the existing two platforms.

after all, "you can't get fat in one breath", so you have to wait for the new platform traffic to come up slowly, so that catering businesses can have new traffic portals at the same time.

2) The service details of the platform need to be improved

"The delivery platform is by no means faster than anyone who delivers the order, and whose courier delivers it well. From the food display of the delivery platform, to the ordering of merchants, the planning of the delivery process, and even the rational distribution of food delivery, each link has been studied by the two existing platforms for at least nearly 11 years, and SF has a long way to go before it can catch up." The owner of a fast food chain brand restaurant said.

it may take some time to really be the same as the two existing platforms.

can you break the monopoly of the existing take-away platform and benefit the catering boss?

Some catering bosses lamented, "I shed a catty of sweat, and seven taels gave it to the take-away platform …"!

after the outbreak of the epidemic, the passenger flow of offline stores decreased and the operating cost increased. Many restaurants turned their focus to take-out, but "high commission, qualification review and platform monopoly" made the catering bosses miserable.

catering bosses have been longing for other platforms to enter the competition and break this form of dominance. At this time, "Shunfeng" entered the market strongly, and broke the current "dead game" with its strong distribution advantages and enterprise resource advantages, which gave many catering bosses a third choice, instead of only accepting the "two choices" clause.

We found that the commission of Fengshi merchants is only three thousandths before July 1, and only 2% after July 1. For catering businesses that make take-away group meals, its entry directly lowers the commission, which gives catering businesses suffering from high commission for a while a breathing space.

Summary of professional catering network:

The great man once said, "Any new thing is just a seedling at the beginning, and all new things are valuable because there is infinite vitality growing in this new seedling, growing into a giant and growing into strength".

We don't know how many surprises abundant food can bring to the catering industry, or whether it will be destroyed by "cutting leeks" in the future, but its appearance undoubtedly brings a glimmer of life to the catering industry.

The new leaves in Fanglin urge the old leaves, and the waves before the flowing water make the waves behind. I hope that if you eat this wave abundantly, you can really let the diners who have been trapped for a long time discover the new continent!