Liquor Sales Summary Report 1
Since I entered the liquor company, I have done a good job in every specific job from training to market employment. I have done my own job in strict accordance with the company's relevant instructions and the spirit of the document, and I am serious and responsible for my work. The following is a summary of my recent work:
At work, my main market job is the county. After entering the market, I first made a detailed understanding and investigation of the local market, and made a concrete analysis according to the specific situation. I sent the investment information to some local shops with relatively strong financial strength, such as dealers of various brands, large supermarkets, famous shops, non-staple food wholesale shops, hotels and some local businesses with relatively strong strength, as well as some local government workers, of which 150 was obtained from the market.
There are four interested customers, and after a lot of communication, we chose a dealer who is more suitable to represent our products. At present, we are negotiating. Weng 'an county market information 100 copies, and 90 copies have been sent out. At present, two interested customers are in contact and communication. I learned a lot while working here. Next, I will introduce some of my opinions to you from three aspects and discuss them with you.
First, correct attitude.
In my work, I saw many problems, contradictions and difficulties. Of course, these are inevitable, but I think the main reason why these problems and difficulties can't be solved is attitude, which determines everything. People often say, "If I were who I am now, I would be …". People often just stay on this statement and don't really put it into action. How can there be a good result? The competition of liquor is more and more fierce, and there will be new challenges in front of you. What kind of attitude you take towards it, what kind of results you will get. So complaining is meaningless, and active work is what we should do most.
Second, clear objectives.
First of all, any company has its own development goals, and every employee has his own personal development goals. On this issue, I think that as employees of the company, personal goals should be unified with the company's goals. Everyone will be under pressure, but while achieving the company's development goals, they are also achieving their own personal goals.
Secondly, as I mentioned just now, we should have the right attitude and methods to achieve the goal, and actually decompose and implement the goal. Only decomposable and achievable goals are feasible goals.
Third, study.
Regarding learning, an economist once said that "not learning is a sin, learning is economical, learning by economic means and creating economy by learning." The same is true at work. We need to constantly learn and enrich, and strive to apply what we have learned and complement each other.
As a newly graduated college student, although we have no work experience, we have great dedication and ambition, and lofty ideals and ambitions. Because we are young, we have capital, faith and perseverance to create a place of our own.
Summary report on wine sales II
20 _ _ _+0654381joined the company at the end of October, and I cherish the opportunity given by the company leaders. Through a month's efforts, I have mainly done the following six aspects:
I. Training
Second, human resource management.
Third, office and logistics support.
1. According to the instructions of the company leaders, after careful comparison and repeated weighing, we installed a Tietong telephone (number: 69990998) and broadband (cost: unlimited internet access for one year from 660 yuan, including broadband antivirus software presented by Dr. An). Pay the deposit of 300 yuan, and reserve a toll-free number of 800(400)7 100009 (opened after New Year's Day).
2. Outsourcing building property management, electricity fee payment, mail collection, telephone broadband installation consultation.
3. Assist the manager Wang Weiqin's office work.
4. Ensure the normal operation of computers and printers, redo the operating system and install drivers.
4. Do a good job of logistics support for the marketing department manager who is away on business (assist Manager Wang in copying, faxing, telephoning and inputting documents, etc.). ).
5. Cooperate with Manager Wang to attract investment in six counties of Linyi, Zaozhuang and Xuzhou.
Fourth, regular meetings.
1. Basically, every weekend, company leaders personally preside over meetings, listen to employees' reports, comment on employees' work problems, praise the advanced and encourage the backward, and make work plans for next week. I carefully record every regular meeting, and I am not afraid of making people laugh. I have gained a lot.
The regular meeting gives me the feeling that I will make progress as soon as I attend. In particular, I am still a newcomer to marketing, and I am still relatively lacking in alcohol marketing. Many marketing practices are still limited to the understanding stage, and the opinions of company leaders are very pertinent, which is really conducive to future marketing work; When I was in a marketing dilemma, the inspiration of the company leaders gave me a new feeling of "no way out, but also going to the village".
Verb (abbreviation of verb) Market situation of liquor in six counties of Xuzhou
1. I realize that I have many shortcomings in liquor marketing. I hope I can get exercise by actually running the market and actively seek the task of investigating the liquor market in six counties of Xuzhou from the company leaders.
2. Not afraid of the hard work of running around, after more than a week of centralized collection of wine merchants' information, () I got a preliminary understanding of the wine market in six counties of Xuzhou.
3. Collect data of wine merchants: 29 in jiawang district, 26 in Pizhou, 35 in xinyi city, 465,438+0 in Suining, 30 in Fengxian and 37 in Peixian (supplementary original data).
Sixth, pay a return visit to the wine merchants in six counties of Xuzhou.
1. Those who specialize in making a certain brand of liquor, such as Jin Shiyuan, Yanghe Blue Classic and tanggou Zhenbaofang, will not consider taking other brands of liquor.
2. Basically, winemakers have 2-4 brands in their hands.
3. I am very interested in our 3+2+3 combined marketing model. I think it is very advanced and must do something.
4. There are not many powerful wine merchants (there are mature marketing networks, funds and multiple delivery vehicles), and basically each market is less than 10.
Near the end of the year, most of them are holding an order meeting to actively prepare for the arrival of the Spring Festival in the peak season of gold sales.
6. Wine merchants are very cautious in taking over brands, and they all want to buy less goods and pay less performance bond. Some even proposed to sell a little less goods for trial sale first; Some people say that some goods can be displayed in him first; Someone proposed to set up an office here, and I will do it when the market is mature.
7. Most of them are required to leave investment information and then consider it.
8. Due to time constraints, I visited jiawang district, Pizhou and Suining, but I haven't had time to visit the other three counties: xinyi city, Fengxian and Peixian.
Wine sales summary report 3
Time still follows its eternal law, and another year has become history. Just like many years in the past, it has become a history of 20 years, with many beautiful memories and many regrets. 20____ years is an eventful year for liquor industry. Although the impact of the global financial crisis in _ _ _ has gradually weakened, it will take some time for the overall economy to recover excessively. The adjustment of liquor consumption tax by the state also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition of alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled all the way, joy and sadness, passion and helplessness, confusion and moving, really infinite.
Review and analyze regional sales performance.
(a) performance review
1, the total cash payment for the whole year 165438+ ten thousand, exceeding the tasks specified by the company;
2. Successfully develop four new customers;
3. It laid a foundation for the operation of the key regional market in southwest Shandong centered on Jining;
(2) Performance analysis
1. Although I have completed the cash distribution task stipulated by the company, I am still far from the goal of 2 million set by myself. The main reasons are:
A. The positioning of key markets in the first half of the year was not clear and firm, and Pingyi was the first one. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, I gave up. It was not until later that I chose Jinxiang "Tianyuan non-staple food", which was near the end of the year!
B, the speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);
C, the company's service lags behind, especially the delivery time, which not only affects the market, but also affects the sales confidence of dealers;
2. Explore new customers. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than hard work", and the "strength, network, distribution ability, cooperation and investment consciousness" of dealers directly determine the quality of market operation.
Our company has been operating in Shandong for three years, and the mistake in these three years is that it has not "grasped the key points". So I learned the lessons from previous years, and this year I personally put the search for key markets into my daily work. Finally, it was decided to operate the Jining market with Jinxiang as the core in June _ _ _ _+ 10/0, and a part of it was explored through two months of market operation.
Second, personal growth and shortcomings
With the care and support of company leaders and colleagues, I have made great progress in business development, organization and coordination, management and other aspects of _ _ _ _ _, but there are also many shortcomings.
1, and the self-regulation ability of mentality is enhanced;
2. The ability to learn, predict and control the market has been enhanced;
3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;
4. The overall market awareness needs to be improved;
5. The management experience of the team and the operation ability of the overall regional market need to be improved.
Third, mistakes and shortcomings in the work.
Pingyi market 1
Although local protection is serious, we still have a certain market through the coordination of relations and the low-key operation of the market. Moreover, through a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer. What's more, the agent took another liquor-Yimeng fellow villager, and the manufacturer's support was quite strong, which was even more diluted for us.
2.Surabaya market
Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-), and the hotel operation of Shili Wine Lane for more than a year has certain market favorable factors, and later it expanded the circulation market, and the market response is very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.
3. Tengzhou market
Tengzhou's market foundation is still very good, but the dealers' investment awareness and company management are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:
(1) failed to guide dealers to operate the market by themselves according to our ideas and relied too much on manufacturers;
(2) Not looking for other potential high-quality customers to supplement at an appropriate time;
4. Among the new customers I visited in _ _ _ _, more than 65,438+00 people had strong intentions, and most of them came to visit the company.
But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!
Four, _ _ _ years ago, some work and problems in the old market were solved.
Due to our poor grasp of the market and ineffective control of expenses, the problem of cost contradiction appeared in the market before _ _ _ _. After consultation with the company leaders, we take the principle of "harmonious development" and adopt the policy of "one place, one policy" to solve the problems in different markets.
1. Tengzhou: Although the company has expenses, it must pay back the money, and both parties can accept and understand the settlement in the form of multiple goods;
2. Weishan: make your own packaging and bottles, and sell them at the company's expense as drinks;
3. Surabaya: Tongteng Prefecture
4. Yicheng: Not yet solved.
Through the above methods, the market problems have been solved one by one. Although there were some conflicts in the early stage, they were accepted and operated smoothly, which completely solved the psychology of relying too much on manufacturers before.
Fourth, the operation mode of "office plus dealer" is used to operate the regional market.
According to the actual situation of the company and the market situation in recent years, we have been exploring a shortcut to operate the market, which truly reflects the effect of "office plus dealer" operation, but the following conditions must be met:
1, the market environment is better, even if it is not too good, it can't be too bad, for example, the local protection is too serious and the place is too strong;
2. The quality of dealers must be good, such as "strength, network, distribution and cooperation";
Specific matters related to the operation of the office:
1, management office, personnel localization;
2. Popularization of products, mainly aimed at mid-range consumers;
3. Channelized and personalized operation, focusing on circulation channels and focusing on major customers;
4. Focus on supporting first-class business, and the office truly reflects the role of joint marketing;
Verb (abbreviation of verb) gives some suggestions to the company
1, strengthen the hardware investment of products, and the first impression of products should give people a feeling of "value for money, value for money";
2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;
3. Concentrate superior resources and focus on the model market;
4. Pay attention to the shaping of brand image.
In a word, 20 _ _ _ years' achievements are better or better, which has become history. It will be a brand-new 20 years to meet us. Standing on the threshold of _ _ _ _ _, what we see is hope, bumper harvest and fruitful results!
Wine sales summary report 4
I'm _ _ _ _ from the marketing department. I joined the company in February 2000. On April 4, 2000, I transferred from the original hotel promotion department to the current marketing department. During my work in the marketing department, I felt a lot, gained a lot and grew up gradually. In the first month, my department manager took me to see the leaders of various units one by one, watched colleagues and leaders talk easily, and seriously introduced our drinks and group buying policies. I just listened quietly and secretly learned their sales skills, hoping to do better than them through hard work in the future.
Our department is engaged in marketing, and its main work is publicity and product promotion. In this off-season of alcohol sales, the wedding banquet policy introduced by the company has given us a good development space and is of great help to our future publicity work. After two months, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Our department manager often says: "We must do a good job in customer relationship first, and customers will recognize you before they recognize the products you sell." It can be seen that the relationship between customers and customers is very important. Establish a certain relationship with customers, pave the way for work, and make regular phone calls; Regular field visits; Regular sales review, etc.
If you want to do a good job in marketing, you must be diligent;
First, we should study hard, constantly improve ourselves and enrich ourselves;
Second, frequent visits to enhance the relationship between customers;
Third, we should think hard and how to serve customers effectively.
Fourth, we should communicate frequently to further understand the needs of customers;
5. Summarize frequently, summarize every day, summarize effective customers, and follow up irregularly.
20 years is a year of growth, a year of struggle and a year of study for me. Thank the leaders for their constant inculcation, help, recognition, trust and encouragement, which makes me more loyal to my present job. I'm still a newcomer to the marketing department, and I still have a lot to learn. In the future, I will study hard and do my work better. I wish the company more brilliant in 20 years!
Wine sales summary report 5
In a blink of an eye, 20 years have passed, and I am now a formal employee of Hetao Liquor Industry. Looking back on my work in the past year, I have gradually integrated into this big group. I started my internship in the office in April of _ _ _ _, trained in the general factory in July, and was assigned to work in the county department of Huban in August. During this period, I have been performing my duties and obligations and actively carrying out various business work under the leadership of the office. According to my work practice, experience and lessons in the past year, and based on the principle of seeking truth from facts, I review my work during this period:
First of all, work with gratitude.
First of all, I would like to thank the office leaders for their trust in my personal work ability. When the general factory assigned sales staff to major offices, it left me in Shanghai to continue my business work and assigned me to Qixian Department as a salesman stationed in Wuchuan. This fully affirmed my work performance during my internship in Shanghai Office, which made me deeply gratified and encouraged in the whole work process in the future, and also filled me with more work enthusiasm and motivation. I will keep this knowledge in mind and integrate it into my work process. I will work hard and repay the trust of office leaders with better business results.
Thanks again to the manager of the Seven Sages Department for teaching me at work and taking care of my life. When I encounter difficulties in my work, the manager will take the initiative to communicate with me properly, correct my working ideas and ideas, and make my business work more smoothly. When we hold different views on the handling of certain things, he rarely pretends to be an identity and directly enforces things. Instead, I can understand the reasons by reasoning and connecting with actual work cases, so that I can give up my stubborn ideas and reduce many detours and mistakes in work details. In life, the department manager helped me contact the house and the heating stove. Because the climate in Wuchuan is cold and windy, Manager Gao often calls me to pay attention to fire safety, which is of great help to my future work and life.
Second, constantly improve working conditions and working mentality.
1, professional achievements, quality cultivation gradually improved.
What is the first contact with love and dedication, what is a strong sense of responsibility and dedication, how to actively and seriously study professional knowledge, correct work attitude and be serious and responsible. As a salesman of the Seven Sages Department, I feel a heavy responsibility. As the window of Hetao wine industry and the office of Hohhot in Wuchuan, my words and deeds also represent the image of the company. Love my job, be able to treat every job correctly and seriously, observe labor discipline seriously, ensure attendance on time and stick to my post! Therefore, it is particularly important to improve their own quality. We must set high standards and specifications for ourselves and strengthen our business skills.
2, sales knowledge, work ability and business level of exercise.
I came to the office as an intern in April this year, and was assigned to the food and beverage department as the basic business work of the department, assisting the department manager to do some trivial work. In order to better complete the basic work, I keep asking the leaders, learning from my colleagues and groping for my own practice. I try to sort out the work of the department in a short time, get familiar with the business process, clarify the work process and direction, and form a clear working idea in the specific work. After I officially came to work in the office in August, I adhered to the principle of "surpassing myself and pursuing perfection". With this high goal, we must develop a sense of innovation and actively complete all the work assigned by the leaders. In the remaining time, through the introduction of Wuchuan customers, we will contact and negotiate with leaders and employees of some governments, enterprises and institutions to lay a good foundation for the next work. Because my heart resists alcohol consumption, I can't feel comfortable in entertainment. Every time I am on the wine table, I keep learning the culture and knowledge of wine, and force myself to practice drinking, and learn the methods and skills of talking and doing things from my colleagues and managers on the wine table! This is also a compulsory course for me in the future, so I must strengthen my exercise in this area!
3. Complete other tasks assigned by office leaders seriously, on time and efficiently.
In order to carry out the work of the office more comprehensively and smoothly, and coordinate the work between departments, in addition to doing their own jobs, they also actively cooperate with other colleagues to do their own jobs. In my work, I always know that there is only a relationship between superiors and subordinates, and I treat both internally and externally equally, and I am not careless or negligent in the work arranged by the leaders. When accepting the task, on the one hand, I actively understand the intention of the leader and the standards and requirements that need to be met, and strive to finish it ahead of time within the required time limit, on the other hand, I actively consider doing my best to make the work more perfect. And make a personal work plan before the start of the work, give priority to the timely completion of all the work, and achieve the expected results, complete the business work with good quality and quantity, learn all aspects of knowledge in the work, and strive to exercise yourself. Through unremitting efforts, the work level has made great progress.
Third, our own ability is insufficient, and we still need to work hard in the future.
1, immature mentality.
Temperament is not steady enough. No matter what small things or circumstances, I always show my reaction on my face. When my work is progressing smoothly and I reach the expected goal in a short time, my mind will jump a little, be unstable and get carried away. May be just graduated from their own inexperience, always a little flustered and unstable, but this is definitely not the reason for just graduating. I will try to overcome my weaknesses in my future work and make myself more suitable for this job!
The patience of the mind is not enough. As a salesman in Qixian, I am lonely. The environment and workflow are a bit monotonous and routine. Sometimes I can't stay in my seat. I always want to go back to Hohhot, and the whole person looks a little decadent and depressed. But after a period of tempering and adjustment, I can completely cope with the existing work tasks and working environment. Throw away your youth, calmly treat the development of things, set your sights farther and set your goals higher, so as to bring greater challenges to yourself at work, inspire yourself at work and bring yourself greater interest in work.
2. Lack of working ability
Grasp the customer's mentality is not accurate enough. I tend to trust dealers and customers who have worked together for some time. In most cases, I trust the feedback of market information from dealers and customers. I have little doubt and no further analysis and judgment. The consequence of this will be that the inaccurate information will lead to the deviation of the office's judgment on the market, which may lead to mistakes in operation.
I seldom think at work, even if I think carefully enough, my way of thinking is relatively simple. Many times I do things according to the prescribed procedures and the instructions of the leaders, and seldom think about customers, markets and the root causes of problems. Because the way of thinking is not always careful thinking and comprehensive analysis of things, the habit of doing things becomes single. As a salesperson, we must consider many things and think about every detail with clear thinking, in order to correctly judge the real situation of customers.
Four, Wuchuan City 20 _ _ _ year work plan
Summarizing the work in the past year, there are still many problems and shortcomings, and we need to learn working methods and skills from other salespeople and peers. In 20 years, we plan to learn from each other on the basis of our work gains and losses this year, focusing on the following aspects:
1, earnestly implement the post responsibilities and earnestly perform their duties. Do your best to complete the regional sales task and urge the payment in time, be responsible for strictly implementing the product delivery procedures, actively and extensively collect market information and report to the leaders in time, and strictly abide by the factory rules and regulations.
2. While trying to do the existing work well, we plan to find powerful and well-connected agents in Wuchuan as soon as possible, mainly selling high-end drinks such as Wang He and Wuxing, expanding sales channels and improving business sales performance.
3. Make great efforts to sell the catering market, strive to make this weak channel work, reasonably and properly rectify the second batch of merchants' maintenance in Wuchuan sales market, and let the maintenance fund play a greater role.
4. In the future work, we should seize all kinds of different customers, analyze and handle all kinds of business work more comprehensively and accurately, strengthen exchanges and communication with customers, and understand their business needs, so as to properly handle business relations and win more and better customers.
While doing business well, I plan to study business knowledge and skills seriously, improve my theoretical knowledge through actual sales, strive to continuously improve my overall quality, have a high sense of professionalism and ownership in my work, and actively complete other tasks assigned by the leaders.
6. In order to ensure the completion of the annual sales task, I usually actively collect information and summarize it in time, and strive to open up new markets and expand the market share of products.
In a word, although some progress has been made, there are still some shortcomings in many aspects. For example, there are not many creative work ideas, individual work is not perfect enough, and there is too little information about business customers, all of which need to be improved in the future work. I believe that through the work practice in the past year, the experience and lessons learned from it can make me make new progress and improvement in all aspects after reflection, so as to make my work better, more detailed and more perfect.
Looking forward to 20____ _ _, I will seriously study various policies and regulations, study business knowledge assiduously, strive to make my work efficiency reach a new level in an all-round way, improve my own ability level, strive to accomplish the sales tasks and targets of the office, make greater and more contributions to the development of the office, and hope that individuals, offices and companies will reach a new level.
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